Good morning,
Have you tried making your own song using Suno? The AI music generator can create a song in any genre based on your desires in just a few mere seconds.
Check out our toolkit section for our irresistibly catchy DTC song Click and Buy!
Here’s what you’ll find in today’s DTC:
You’re reading this newsletter along with new subscribers from: Sink Warehouse, Susie’s Smart Cookie, and Ripe Coffee. 👋
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Mother's Day is only a month away, so it's time to start preparing those campaigns.
High-intent shoppers are hunting for the perfect gift for the mother figure in their lives.
The Pilothouse team shares that last year, they witnessed a remarkable uptick in Mother's Day spending, with the average household shelling out $274.02, almost a $30 increase from the year before.
This trend isn't just in-store – online shopping is on the rise too.
What you need to know:
Here are a few best practices:
This Mother's Day, Pilothouse suggests building excitement with a captivating campaign, making it easy for shoppers to find the items they’re looking for on your website with call-outs, and converting with compelling landing pages.
With the right strategies, you'll make this special day a success for your customers and your business.
Struggling to come up with content ideas? Here’s an easy hack from AI expert Abhishek Singh.
Ask ChatGPT to create a mind map for you.
Why a mind map? 🤔
Mind maps are a great way to visualize information so there’s a clear hierarchical structure between related topics.
They allow you to see the whole picture and can be helpful for brainstorming content ideas, too!
1️⃣ Here’s the prompt you can copy and paste:
Create a mind map of [what your brand is about]—list topics as central ideas, main branches, and sub-branches.
We inputted this prompt and asked ChatGPT to create a mind map for a hypothetical pet food brand.
The result?
It only took a few seconds for the AI chatbot to create a comprehensive list of topics, such as vital ingredients, dietary needs, feeding guidelines, and more.
2️⃣ If you are a visual learner, you can prompt ChatGPT to create this mind map in markdown format.
3️⃣ Then, copy and paste this information into Markmap and see your mind map take shape!
The takeaway?
For ecommerce owners, this is a time-saving tool for brainstorming content ideas. 💡
Ask ChatGPT to create a mind map for your ecommerce business. It’s a great content assistant and you can use these topics as inspo for blog posts, social media content, or web page copy.
Mind maps are a great starting point for content ideation and for identifying any content gaps in your marketing strategy.
Test out this AI prompt and reply back with a 👍 if it’s helpful!
There’s nothing worse than feeling stuck.
If you need help getting the creative juices flowing again start by engaging with your customer base. Start a dialogue with your followers and get helpful feedback and ideas.
💸 Cut your add-to-cart costs in half and increase ROAS by 30+%. How, you ask?! With minisocial. Start your campaign to get content that converts. *
🎵 Have you tried using Suno AI? Listen to the DTC song we created called Click and Buyabout the joys of filling up your online cart. Click here to create your own song.
Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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