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Good morning,
Here’s what you’ll find in today’s DTC:
🤝 Cross-Promoting Strategy
How Lomi and Pela Case maximize online visibility and sales.
💰 Costly Mistakes in Ad Accounts
Why your brand is struggling to scale.
📦 Daily Tariff Update
Retailers react to the de minimis exemption ending.
📈 Toy Buying Frenzy
Search interest for ______ has reached an all time high.
You’re reading this newsletter along with new subscribers from: Smokeshow Mixology, Viva, and Tribeca Pediatrics. 👋
⚡ You Can’t Control the Economy, But You Can Control Your List Growth Strategy
How confident are you in your list growth strategy? Could it use a little attention? 🤔
🎯 On Tuesday, May 13 at 12 P.M. ET, join Klaviyo’s webinar, “5 Proven Strategies to Grow Your Email and SMS List,” and set your brand up for long-term success.
Delve into best practices and innovative approaches to turn your Instagram followers into list subscribers, including the strategy Kulani Kinis used to gain 250+ subscribers in 4 days. 🤩
👉 Save your spot to gain expert insight from our two guest speakers, Brett Bernstein, Founder of Gatsby, and Jemma Sears, Director of Digital Marketing at Kulani Kinis.
Don’t get left behind in this economy. Give your list growth strategy a boost.
* sponsored
💡 Cross-Promote To Boost Sales and Lower CAC
Lomi, the compostable kitchen appliance brand, does a great job of cross-promoting its sister business, Pela Case, on its website.
Here are a few tactics Lomi uses to grow both businesses and raise brand awareness.
1️⃣ Site Pop-Up: A pop-up is triggered when visitors land on their homepage.
Visitors are incentivized with a $50 Pela Case gift card to answer a quick one question survey.
Lomi also includes a visual of the phone case for customers who aren't familiar with the compostable phone brand.
👉 Lomi receives valuable information about their target audience, plus more email subscribers, while driving traffic to Pela Case.
2️⃣ Homepage Banner: Lomi also offers a Pela incentive for those who purchase a Lomi 2 and uses urgency messaging, 'limited time only,' to get customers acting quickly.
3️⃣ PDP Messaging: This messaging is relayed again and in more detail on its product detail page.
To get more orders for the latest version of Lomi, they also advertise a Pela Case gift card.
👉 Pela’s offer is given valuable real estate (visibility in the product title) so the information doesn’t get lost.
Why this cross-promotion strategy works: Lomi and Pela are both sustainably conscious brands, so a compostable case will be an attractive offer to this target audience.
This is also a simple way for Pela to acquire new customers at a lower cost.
The takeaway?
Lomi’s strategic cross-promotion of Pela Case seamlessly reinforces both brands’ shared sustainability mission while driving measurable results for each.
By integrating Pela incentives throughout the user journey—from homepage pop-up to product page messaging—Lomi boosts engagement, email capture, and conversion.
It’s a win-win that turns each customer touchpoint into two brand-building opportunities. 🏆
🌟 Kulani Kinis Drove 250+ New SMS Subscribers In Just Four Days. How Did They Do It?
Find out in Klaviyo’s new webinar, “5 Proven Strategies to Grow Your Email and SMS List.” 💥
Discover the latest in best practices and innovative growth strategies, including a deep dive on Kulani Kinis’ winning strategy from their guest speakers:
🎙️ Jemma Sears, Director of Digital Marketing at Kulani Kinis,
🎙️ and Brett Bernstein, Founder of Gatsby.
Save your spot now, then tune in on Tuesday, May 13 at 12 P.M. ET.
Don’t miss out on this great opportunity to set your brand up for long-term success. 📈
* sponsored
📦 Your Daily Tariff Check-In
Whether it’s a minor tweak or a major shift, we’ll keep you posted on the latest tariff changes—so you’re always in the know.
May 5, 2025 update:
⚡ TikTok Ban Extended, Again?
It looks like TikTok will be getting another extension.
President Trump said in an interview that he vows to extend the deadline for TikTok until there is a deal to sell the app to a U.S. owner.
“Perhaps I shouldn’t say this, but I have a little warm spot in my heart for TikTok,” Trump said, referring to how the app helped him win over young voters during the 2024 presidential election.
🎧 Six Reasons Why Your Meta Ads Aren’t Scaling
On today's special solo episode of the DTC Podcast, Aves from Pilothouse shares a tactical breakdown of the most common — and costly — mistakes brands make in their paid social ad accounts.
Based on years of auditing hundreds of accounts, Aves reveals exactly why many DTC businesses struggle to scale, and what to fix immediately.
What you'll learn in this episode:
👉 Listen to the full episode with Aves here.
🚨 P.S. Something exciting is coming… Check it out here to be one of the first to know. 👀
📈 SEARCH SURGE
Labubu has become a global phenomenon and has reached an all-time high in search interest.
The toy, characterized by its pointed teeth and furry appearance, is inspired by forest elves in Nordic folklore and was created by the Chinese toy company Pop Mart.
These toys have created a buying frenzy worldwide despite the ongoing trade war.
At a recent new store launch in Utah, hundreds of customers queued up to get their hands on a collectible.
Why is this happening? Adults are becoming the fastest-growing group of toy buyers globally since they are a form of escapism and comfort.
⚡ QUICK HITS
🤔 When was the last time you assessed your list growth strategy? Join Klaviyo’s free webinar this May 13 and unlock the best practices to grow your email and SMS lists during economic uncertainty. Save your spot here. *
📰 NEWS
📅 EVENTS
Social Media Week - A premier event for marketers, creators, and media professionals exploring the future of digital communication. The 2025 edition highlights innovation in social strategy, storytelling, community building, and creator partnerships, offering valuable insights from top industry leaders.
📅 May 12-14, 📍 New York, NY 💰 $1,299
Retail Fest Australia - An immersive three-day conference designed for everyone from the biggest brands to emerging ecommerce startups. The event focuses on education, fun, and community, bringing together top retailers and solution providers to explore the latest trends and strategies in the retail industry.
📅 May 28-30, 📍 Queensland, Australia 💰 695 AUD
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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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