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LATESTÂ NEWSLETTER
DTC803: TikTok’s New Brand Suitability Features
Tiktok introduces two new brand suitability features like video exclusion and profile feed exclusion so brands have more control over ad placements.
LATESTÂ PODCAST
Ep 503: Inside Shein’s $30B Fashion Empire: AI, Influencers, and On-Demand
Content
Issue 757
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We provide tactical tips on how ecommerce brands can reallocate their ad budget during tariff uncertainty without hurting their conversion rate.
Learn how the Reformation turned the controversial Katy Perry space flight mission into a cheeky mailer promoting their responsibly made clothing.
Why are so many e-commerce brands running 'Beat The Tariff' sales, and how can these promotions help improve cash flow during uncertain times?
We discuss why ecommerce brands allow customers to opt out of Mother's Day campaign emails and how this can help lower unsubscribe rates in Q2.
We examine Zing Pantry's website and how the EcoCart plugin enables customers to shop sustainably and boost conversions at checkout.
We review Amazon's new coupon fee structure, which takes effect in June 2025, and how it will impact sellers promoting high-ticket items the most.
Pilothouse shares how brands can continue communicating with top-of-funnel customers during tariffs and economic uncertainty using these tactics.
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