Happy Friday! This weekend is Canadian Thanksgiving (p.s. We’re based in Canada in case you didn’t know!).
Because it’s Thanksgiving, we wanted to check in and see what about your business you’re feeling grateful for these days. Respond to this email and let us know! 🍁
In this newsletter, you’ll find:
Let’s dive in: 👇
What if we told you that you can Identify the email addresses of your anonymous website traffic?
A new AI-powered tool, Smart Recognition, has created the next evolution in lead generation.
Rather than getting only 5% of your traffic via an opt-in form, you can now target and email most of your website traffic, growing your email list and revenue faster!
Here are just some examples of how you can use this:
Curious to see how much of your anonymous website traffic you can identify?
We’re back with another Creative Corner featuring some fantastic creatives from the team at Pilothouse Studios. This week it’s all about Mashups! 🥔
Mashups come in various styles and are a great way to:
We’ve got three creatives that showcase different ways you can mash up your content and expand your creative library.
Let’s jump in! 👇
1️⃣ The quadrant mashup
Quadrant ads are great on their own for a variety of reasons. They are:
But, when you team up these quadrant ads with the magic of mashup ads, you've got a winning combo, just like this Tru Earth example.
The mashup video, containing all of the important information and social proof, is strategically placed in the first quadrant because of the primacy effect.
The primacy effect is a psychology theory that states that humans have a tendency to remember the first piece of information they encounter. Hint: because people in North America read from left to right and top to bottom, the top left was the main focus.
Utilizing the top left placement to display important information increases the likelihood the viewer will retain the most important details.
We gave you one freebie, but you’ll have to click to see the other two mashups. Let’s go. 👀
Blockbuster, the once-mighty video store chain, has responded to Netflix's discontinuation of its mail-order DVD service in the best way possible - with cheeky social media posts!
While Blockbuster filed for bankruptcy in 2014, its last remaining store in Bend, Oregon, claims victory over Netflix by highlighting that they still offer movies and shows on DVD "’Til the Bitter End." 👇
@blockbusterbend’s post on Instagram is currently their most liked content proving that long-time fans still love a good rush of nostalgia. 🍿
*Not able to view the image? Click here.*
Would you click on a link based solely off an image with no context? 👀
Discover Nift, the acquisition channel surpassing paid social! 🚀 Over 37M users explore new brands via Nift, making it a top choice for DTC brands seeking high conversion and lasting value at unbeatable costs!
DTC Newsletter + Podcast reaches a highly qualified audience of Shopify merchants, eCommerce founders, and digital marketers. Talk to our team to learn more.
The perfect landing page functions as the heart of any digital marketing strategy, especially in the ecommerce industry, where the competition for consumer attention is incredibly fierce.
Your landing page can’t just be pretty. Compelling, conversion-oriented landing page copy is a major key to nudging visitors toward purchasing or performing a desired action.
Not sure where to start? Here are the eight things you should be keeping an eye on:
✖️ X has released new data about the usage of its platform. X claims that 1.5m users are signing up every day to read over 500m new posts every 24 hours.
🎯 Target’s Secret to $560M in Incremental Quarterly Earnings. Tandym breaks down the numbers behind the RedCard program. Use big brand learnings to level the playing field.*
♾️ Generative AI features are rolling out to all Meta advertisers. Background generation, image expansion, and text variations are all highlight features coming in Meta’s recent AI update.
👽 Reddit improves search functionality to more easily find the content you're looking for in subreddits. New filters promise a refined search experience and should help brands research niche communities and trending topics.
Zoom zoom. ☕
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
Got an awesome DTC brand story to tell? Calling all brand-side founders and team leaders! Fancy joining us on the DTC Podcast as a guest? Tap the link to toss in your application.
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Please note that items in this newsletter marked with * contain sponsored content.