Issue 747

Fri

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Feb 7, 2025

DTC747: How To Perform a Structured Product Test

Past Issues

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Fri

•

Nov 6, 2026

DTC1196: Google Profit Tracking, Snapchat Trends & ChappyWrap Email CRO

Google’s profit-reporting tools help brands look beyond ROAS, Snapchat reports declining North American users, and Pilothouse breaks down five email-flow tests to improve ChappyWrap’s welcome and abandoned-cart conversions ahead of the holidays.

Thu

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Nov 5, 2026

DTC1195: Google Promotion Mode, AI Shopping & BFCM CRO

Google introduces Promotion Mode for short-term sales, Walmart partners with Meta’s AI shopping assistant while Amazon blocks access, and Pilothouse shares a simple bundle-builder CRO test ahead of Black Friday.

Wed

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Nov 4, 2026

DTC1194: Shopify AI Shopping, Vyper CRO & BFCM Creative

Shopify reports early purchases completed by AI agents, Vyper shares how it increased mobile conversions by 37% and desktop conversions by 67%, and Pilothouse breaks down two sale creatives worth borrowing before BFCM.

Tue

•

Nov 3, 2026

DTC1193: BFCM Audiences, Shopify AI & Meta Scaling

Pilothouse explains when to refresh customer audiences before BFCM, Shopify tests commissions for AI shopping referrals, and one Meta team shares how it scaled spend while CPMs climbed.

DTC1192: EU Shipping Fees, Meta Audiences & AI Creative

New EU fees raise the cost of shipping low-value parcels, Meta gives advertisers a new way to pair creative with specific audiences, and DTC explores why discernment could matter more as AI-generated creative becomes commonplace.

Fri

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Oct 30, 2026

DTC1191: Meta Budget, Creative Autopsies & Instagram Carousels

Meta warns against spreading BFCM budgets too thin, a creative autopsy uncovers new angles from past campaigns, and a Pilothouse test finds Instagram carousels dramatically outperforming Reels for follower growth.

DTC1190: Shopify Fall Edition, AI Shopping & BFCM CRO

Shopify drops 150+ updates covering AI shopping, agentic commerce, and BFCM tools, new DTC research shows how AI recommendations are driving purchases, and Pilothouse shares a simple CTA test to run before Black Friday.

Wed

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Oct 28, 2026

DTC1189: Meta Conversions, Shopify Bots & BFCM Creative

Meta is changing how it counts conversions ahead of BFCM, Shopify adds tools to separate bots from human traffic, and Pilothouse shares four creative formats to refresh before peak holiday spend.

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