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DTC1077: Branded Collabs, and Founder Led Content
Discover why brand collabs are the key to standing out in crowded feeds. Learn how an apparel brand boosted paid performance with a celebrity collab.
LATESTÂ PODCAST
Ep 614: Creative Is the New Conversion, Not Just Targeting -- Charlie Cole, Thuma
Content
Issue 747
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We analyze rhode's minimal and impactful Meta ads, plus how they used celebrity-led founder content and B-roll to the fullest.
Are Meta's dynamic identity partnership ads worth it? Learn the surprising results from a Pilothouse test on a $50M health and wellness DTC brand.
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Pilothouse shares four creative formats that allow brands to show off other SKUs in their catalog so its aesthetically pleasing and improves conversion rates.
Amazon merges Rufus and Alexa+ to create a powerful AI shopping assistance called Alexa for Shopping. Pilothouse shares tips for how brands can get ahead.
We take a look at ButcherBox's conversational SMS strategy with Postscript and how its Hey Chef cooking hotline increased SMS-attributed revenue by 284% YoY.
We examine how Unbound Merino's Google ad strategy only targets the minimalist traveller and how uncovering new audiences can help accelerate growth.
Pilothouse shares how businesses can shift from writing one-off prompts to building systems using Claude Skills and cut down on time creating CGC briefs.