Issue 747

Fri

•

Feb 7, 2025

DTC747: How To Perform a Structured Product Test

Past Issues

All Newsletters →

Wed

•

Jul 15, 2026

DTC1114: DoorDash + Shopify, YouTube Frequency & Subscription Saves

Shopify merchants gain a new DoorDash sales channel, Google fixes YouTube frequency caps across campaigns, and a simple subscription save sequence recovers 47% of cancellations without discounts.

DTC1113: Meta Attribution, Levi's Pricing & EU Risks

Pilothouse explains why Meta, Shopify, and attribution platforms rarely agree, Levi's grows ecommerce while raising prices and cutting discounts, and new EU action against Meta could reshape advertising costs.

Mon

•

Jul 13, 2026

DTC1112: Meta Advantage+, Google AI Ads & GPT-Live

Legacy Advantage+ Shopping campaigns are still outperforming Meta's newer setup in some accounts, Google begins labeling AI-generated ads, and OpenAI's GPT-Live signals the next evolution of voice commerce.

DTC1111: Google Ads, Alexa Shopping & Fly By Jing

Google changes Smart Bidding for budget-limited campaigns, Amazon turns Alexa into a conversational shopping assistant, and Pilothouse breaks down how Fly By Jing can unlock more revenue from its email flows.

Thu

•

Jul 9, 2026

DTC1110: Google AI Overviews, Meta AI Images & Ugly Ads

A court rules Google can be held liable for AI Overview errors, Meta brings AI image generation directly into Advantage+, and why lo-fi "ugly" ads continue to outperform polished creative.

Wed

•

Jul 8, 2026

DTC1109: ChatGPT Audiences, Product Renders & Google Search Console

ChatGPT Ads adds audience targeting, Google expands Search Console to measure social content, and four proven product render formats to improve click-through and conversion.

Tue

•

Jul 7, 2026

DTC1108: ChatGPT Ads, AppLovin & Shopify's Merchant API

ChatGPT begins generating ads directly from your website, Pilothouse shares a practical AppLovin playbook for DTC brands, and a Shopify Merchant API migration could impact Google campaign history.

DTC1107: Klaviyo AI, Reddit Ads & BÉIS Tech Stack

Klaviyo launches AI agents that uncover hidden flow conflicts, Reddit makes split testing available to every advertiser, and a look inside the tech stack powering BÉIS' profitable growth.

Content