DTC954: Meta’s Media Feature, Black Friday Creatives, BFCM Weekend Workflow and Countdown Timer

Good morning,

Here’s what you’ll find in today’s DTC:

• 🚀 Up Your Conversions with This New Meta Feature
• 🍊 How To Squeeze Out Extra Revenue This Weekend
• 💡 2 Super Scrappy Black Friday Creatives
• ⏰ Copy and Paste This Countdown Timer for Your BFCM Promo!

You’re reading this newsletter along with new subscribers from: IMPROV Cocktails, Hairpins and Happiness, and Parkside Meal Prep. 👋

‍😓 Running an Agency Is Hard. Really Hard.

You solve client fires.
You lead a team.
You make the big calls.

And the moment you catch your breath, something else needs your attention.

That is why we built Agency, a vetted peer network for 7 to 9-figure agency leaders who want clarity, connection, and real support.

Inside Agency, gain access to:

• Conversations with leaders who have already faced the challenges that are now on your plate
• Space to talk through decisions that usually sit on your shoulders alone
• Perspective from people facing the same challenges and opportunities you are

If you’ve ever wished for a circle of operators who genuinely get it, this is where you will find them.

Agency exists so growth stops feeling heavy and starts feeling human again.

‍🚀 Avoid Creative Fatigue With This New Meta Feature!

Meta's AI is always getting smarter, and the related media feature could be a game-changer for DTC brands.

Pilothouse shares it’s similar to how dynamic content worked, but with a twist: Meta suggests which assets to pair with the main asset that you’re using.

Want to check if the feature is available to you?

When you’re building an ad, you’ll see this option to enable related media:

Click select, then you’ll be prompted to select which assets you want to use dynamically:

Then hit save and publish!

You can select up to 10 assets, and it’s best to add as many as possible to allow the algorithm the most opportunity to deliver content.

This will also help to reduce creative fatigue since Meta can deliver multiple statics and video assets dynamically.

You’re also using all content that has been approved by your team to use, so no random objects being added to images by Meta’s AI.

Meta says that campaigns that used related media have shown 12.9% more conversions compared to those that didn’t, so it’s definitely worth testing if it’s available in your ad account.

‍💡 Hurry, Stop The Scroll With These Scrappy Ads!

Clashing fonts. Chaotic layout.

While at first glance this looks like a designer’s nightmare, it’s also a great example of a scrappy Black Friday ad!

Dog food brand Bully Bunches leverages the 'our designer left' social media trend to craft a deliberately 'bad design' that stops the scroll and gets potential customers to engage.

Not only did it make us laugh, but more importantly, the unpolished look will stand out against the sea of polished ads running this week.

Another great one is this IG Stories ad from Spiral Backpacks.

All they did was take a screenshot of the checkout page, add sales copy over it, and a link to their site. Easy peasy.

What types of ad creatives are you running for Black Friday?

Scrappy all the way
Ads are polished to perfection
A mix of both!

‍🎧 How To Squeeze The Rag Dry This Black Friday Weekend

Your Black Friday ads are live, but that doesn’t mean you’re done optimizing.

Aves, host of Ad-venturous, shares what happens the day after Black Friday.

She walks through the exact checks, creative tweaks, and rapid-fire iterations she makes during Black Friday weekend to help smart brands squeeze extra revenue out of the biggest four days of the year.

‍In this episode, we dive into:

• Why planning your daily output before the weekend saves you from chaos
• How to use landing page swaps to fix performance without rebuilding campaigns
• Why these types of ads are your fastest weekend wins
• The creative iterations that turn “funny but useless” ads into real converters

▶️ Watch the full episode on YouTube here.

🎧 Or click here to listen on Spotify.

‍Forgot to include a countdown timer on your website?

No worries, CRO expert Dave Diederen shares code you can easily copy and paste into your online store.

Adding a countdown timer is a great way to get customers to act now so you can win BFCM weekend.

‍🤔 Need TikTok Shop Affiliates or UGC Creators to drive your sales? Tap into JoinBrands' network of 500k creators ready to go. No subscriptions required, no chasing creators, just instant content and sales at scale. Try it for free here. *

‍📥 Got a B2B Biz?

Join dozens of B2B companies finding demand-gen success through our niche community of 150k brand leaders and founders this year. Talk to our team to learn more.

Have you heard our latest podcasts?

• 🕝 TWBERP 61: Last Minute BFCM Checklist
• 🚴 How Priority Bicycles Grew To 25K Units Per Year
• 🧠 AKNF 561: Unwinding the Tactical Spin Cycle with Pilothouse
• 📱 Ad-venturous 29: Marketer’s Guide to Using Social On Purpose
• 📧 TWBERP 60: Deliverability Office Hours Feat. Senders.co
• ⛳ Levelwear’s Pivot to DTC From Golf Courses To 9 Figures

Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)

DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.

Please note that items in this newsletter marked with * contain sponsored content.