DTC899: Bloom Nutrition Tech Stack, Scale Like A Billion Dollar Brand, and Pricing Perception

Good morning,

Here’s what you’ll find in today’s DTC:

🪄 Automation Magic → Scale email like a billion-dollar brand.

⚡ Bloom’s Customer Service Play → Shopify apps that impress.

🚨 Daily Tariff Update → The Supreme Court fast-tracks Trump’s tariff case.

💸 Why Context Matters → When it comes to price perception.

You’re reading this newsletter along with new subscribers from: French Bedroom, Shop RedDeer, and ROKA London. 👋

Hey DTC brands,

It’s Eric, President of DTC and host of the DTC Podcast.

I’ll be on the breakout stage at Ecom North in Toronto this September 23–24.

We’ve got 50 FREE Brand Passes exclusively for DTC subscribers.

They’ll go fast, grab yours now with code DTC.

🎧 How To Email Like A Billion Dollar Brand on A Five-Figure Budget Part 1

In this episode of TWBERP, Jordan from Pilothouse breaks down how to scale email like a billion-dollar brand without the billion-dollar budget.

Because the secret isn’t about big budgets. It’s about system design.

Pulling from real-world enterprise experience and countless brand audits, he outlines how smart operators can automate retention in ways that mirror the best in the business.

Here are 5 tactical lessons you should bookmark:

1. Automate Everything You Can

If you're not using automation, you're not scaling.

Don’t rely on manually built campaigns to generate revenue. Treat automation like your first hire.

• Set up post-purchase flows that don’t end after 2 emails.
• Use tools like Klaviyo and Rebuy to automate product recommendations.

2. Build One Clean Funnel First

Before you segment everything, get one powerful funnel working.

Trigger this flow off:

• A subscribe event, or
• A site revisit

Feed this flow with:

• Dynamic recommendations (default to best sellers)
• Relationship-building content under product cards
• Optimized cadence based on engagement

If you get this one funnel right, it will do most of the heavy lifting.

3. Get Shoppers in Front of ‘Recommendation by Category’

Billion-dollar brands treat email like a store.

What’s the in-store experience? A human guides you to a section and shows you what fits your style.

Replicate that journey online:

• Use dynamic blocks to show category-specific products
• Match landing pages to email intent (category page, not homepage)
• Auto-personalize bundles and bestsellers

This builds relevance fast and relevance drives clicks.

4. Treat Email as Free, On-Demand Revenue

Unlike SEO or social, email is push-button predictable.

When it’s working right, you press send and sales come in.

That’s not magic. It’s systemization:

• Good acquisition? Great.
• But retention is where you make margin.

5. Match Cadence to Engagement

This is key: More active subscribers = more emails.

Less active subscribers = fewer.

Billion-dollar brands know not everyone should get every message.

• Track activity scores in customer profiles
• Reward clicks with more content

👉 Listen to the full episode with Jordan here.  

👋 You’ve already paid to acquire your customers. Now it’s about keeping them. Pilothouse helps operators scale retention with smart automations, proven frameworks, and creative that clicks. Ready to see what your list can really do? Talk To Pilothouse.

📦 Your Daily Tariff Check-In

Whether it’s a minor tweak or a major shift, we’ll keep you posted on the latest tariff changes—so you’re always in the know.

September 10, 2025 update:

• Supreme Court to Fast-Track Review of Trump’s Tariffs
  • The Supreme Court has agreed to expedite its examination of President Trump’s sweeping tariffs imposed under emergency powers (IEEPA).
  • This case, expected to reach a November hearing, will determine whether these tariffs overstep executive authority and if the government must refund potentially up to $1 trillion in duties.

💰 How Bloom Nutrition Scales CX With These Shopify Apps

Bloom Nutrition is one of the fastest-growing women’s supplement brands, founded by Mari Llewellyn after a personal health transformation.

Part of that success comes from the way it runs customer experience.

Here are three Shopify apps Bloom uses to boost service, trust, and conversions:

1️⃣ Novel Video Section & Carousel

Bloom embeds shoppable UGC videos from TikTok directly on its homepage and PDPs.

• Customers see how others use Bloom products in daily routines.
• Adds authentic social proof without slowing down site speed.

👉 Video content like this is proven to lift engagement and conversion rates.

2️⃣ Fairing Post-Purchase Surveys

With Fairing, Bloom collects post-purchase feedback to:

• Pinpoint which channels are driving sales.
• Track attribution, LTV, and Net Promoter Score.
• Understand customer motivations beyond raw numbers.

👉 Direct insights help sharpen both marketing spend and product development.

3️⃣ Warnify Pro Warnings

Nothing kills trust faster than a surprise at checkout.

Bloom uses Warnify to:

• Flag shipping delays and pre-order updates.
• Mark final-sale products clearly.
• Target warnings by country, product, or collection.

👉 Heading into Q4, this becomes critical. If you’re pausing fulfillment or facing carrier delays, transparent warnings keep customers informed (and CS tickets down).

Bloom’s growth shows that CX is as much about communication as product quality.

Apps that make the buying process clearer, faster, and more trustworthy don’t just protect margins, they unlock scale.

Is there a brand you want us to spy on? Reply back to the newsletter and let us know! 👀

[Screenshot via @SarahLevinger / X]

Pricing perception isn’t about the number. It’s about the context you frame it in.

The same $49 can feel cheap, premium, or exclusive depending on what it sits beside and how it’s positioned.

Smart marketers don’t just set prices. They design the story around them.

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📝 A streamlined platform for your influencer contracts? Yes please! Create, send, revise and sign UGC agreements in minutes. Track dates, terms and expiry in a single dashboard. Get started for free. *

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Have you heard our latest podcasts?

• 🧠 Master The First Second: Hook Attention in Meta Ads
• 🎃 AKNF 540: Using Seasonal Ads Like Halloween as Q4 Prep
• ✨ Ad-venturous 18: Taste v.s. Discernment Around Creative and AI
• 📥 TWBERP 49: American Eagle v.s. Everlane Part 2
• 🧑‍⚕️ How Proov’s Turned Hormone Testing into a Scalable Platform
• 📸 AKNF 538: How to Use UGC, CGC, and EGC in Paid Strategy

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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.

Please note that items in this newsletter marked with * contain sponsored content.