Good morning,
Hereâs what youâll find in todayâs DTC:
đ Everlaneâs Intentional Email Strategy
Steal these tactical lessons.
𪎠Kitschâs Tech Stack
Shopify apps to elevate customer experience.
đ¨ Daily Tariff Update
Trump requests an emergency Supreme Court hearing.
⨠Funkoâs Newest Launch
Capitalizes on Netflixâs most watched movie.
Youâre reading this newsletter along with new subscribers from: Jati, Veeno Bars, and More Than Milk. đ
đ¤ Q4 Is Coming Fast. Are You 100% Confident In Your Strategy?
Almost every brand is looking to scale profitably, but as we enter the most competitive quarter of the year, thatâs harder than ever.
If youâre feeling the pressure, youâre not alone; roughly 75% of brands we speak to say the same thing. Pilothouse can help. If you:
We should chatâŚ
Pilothouse (DTCâs sister company) is looking for brands we can sink our teeth into. Weâre hungry problem solvers, ROAS generators, and partners in your growth, right down to your bottom line.
đ¤ Sound interesting?
Chat with someone on our team now - no obligation. We make money when you do.
đ§ What Everlane Can Teach You About Great Email
Everlane isnât just known for clean lines and conscious fashion.
Itâs also quietly running one of the most thoughtfully executed email programs in DTC.
Their strategy blends editorial-level art direction with tactical retention mechanics that donât scream for clicks. They earn them.
If your brand wants to grow without fatiguing your list, Everlaneâs approach offers a masterclass.
Here are 5 tactical lessons to steal:
1. Use Short, Branded Subject Lines
Keep your subject lines under five words.
Examples: âWalk This Wayâ or âUtility, Redefinedâ
Why it works: Improves mobile visibility and builds a cohesive brand voice.
2. Treat Every Email Like a Brand Billboard
Every element (from fonts to whitespace) reinforces brand identity.
âEmail is brand. Make every inbox touchpoint intentional.â
Why it works: Long-term engagement > short-term CTR spikes.
3. Make Hero Images Artful
Plan your photo shoots with email design in mind. đĄ
Everlane uses angles, symmetry, and cropping for visual punch.
Why it works: Stops the scroll and makes even promo emails feel editorial worthy.
[Watch the full episode on our YouTube channel]
4. Donât Overload Layouts
One hero image + one CTA is enough.
Why it works: Clarity always beats clutter. Reserve long layouts for product launches and sales.
5. Make Signup Offers Worth It
Everlane gives subscribers 20% off to join.
Reminder: Donât skimp on incentives!
Why it works: List growth matters, and pop-ups with strong incentives convert better.
đ Listen to the full episode with Jordan here for more valuable tactical lessons from Everlane.
đ¤ How Are Brands Using AI Today (And How Do They Actually Feel About It?) Get The Real Story From 875+ Operators In This Survey
đ AI is everywhere these days, from the moment a marketing campaign is conceived to the moment a customer unboxes their order, and everywhere in between.
đ But whatâs the story behind the scenes? This new report from DTC x Triple Whale is giving you the scoop on all of your burning questions. đ
Find out:
Discover the real-world insights and data behind AI in DTC, as this report gives you a peek behind the scenes.
*Â sponsored
đŚ Your Daily Tariff Check-In
Whether itâs a minor tweak or a major shift, weâll keep you posted on the latest tariff changesâso youâre always in the know.
September 3, 2025 update:
đ° How Kitsch Enhances The Customer Experience
Kitsch is a self-financed, female-founder-led beauty and accessories brand launched in 2010 by Cassandra Thurswell.
It has since grown into a global lifestyle brand and is now featured in 20,000+ retail locations across 27 countries.
Celebrated for making elevated, practical beauty solutions accessible to all, Kitsch balances style with sustainability.
Their lineup spans hair accessories, bottle-free beauty bars, and styling tools which are all vegan, cruelty-free, and sustainably packaged.
Here are a couple of Shopify apps powering that growth and enhancing customer experience:
1ď¸âŁ Gladly: Kitsch uses this customer AI tool to assist their customer support team.
Customers can manage orders, refunds, and discounts within Gladly.
The app uses Shopify data to personalize support and identify VIP customers. It can also track revenue impact after support interactions.
This reduces cart abandonment and frees up their support team from routine inquiries.
2ď¸âŁ CodeInspire: This accessibility widget ensures that visitors with diverse needs can browse and shop across Kitschâs broad product catalog with ease.
This underlines Kitschâs brand values of inclusivity and aligns with their mission of creating practical beauty solutions for all.
Which brand should we spy on next? Reply back to the newsletter and let us know! đ
[Screenshot courtesy of Funko]
Funko is launching a limited-edition KPop Demon Hunters collection just in time for the holidays.
The animated film, praised for its heartfelt story and viral soundtrack, has become Netflixâs most-watched movie ever, with original songs topping the Billboard charts.
Now, fans can collect Funko Pops of lead characters Rumi, Zoey, and Mira, alongside the Saja Boys and fan-favorite Derby Tiger.
Funko isnât alone in riding the wave. Brands like Samsung and Nongshim are also rolling out KPop Demon Hunters promotions and limited-edition products to capture fan excitement.
đĽ Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 150k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Donât forget to rate the DTC Podcast on Apple (âď¸âď¸âď¸âď¸âď¸)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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Please note that items in this newsletter marked with * contain sponsored content.
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