Good morning,
Here’s what you’ll find in today’s DTC:
🍋 The New PDP Playbook
What DTC brands can learn from Oh Polly.
🩳 How Thigh Society Scaled to 7 Figures
Turn a pain point into a standout brand.
🚨 Daily Tariff Update
European leaders react to U.S. and EU trade deal.
👏 Outdoor Voices Comeback
The athleisure brand’s latest moves.
You’re reading this newsletter along with new subscribers from: Basking Babies, Havencare, and The Bitters Club. 👋
🚀 Success Doesn’t Just Happen. It’s Engineered By Experts.
But assembling a winning team takes trial and error. Risks. Time that you don’t have in Q3, if you want a killer Q4.
🤔 If you’re feeling like there’s got to be a more efficient way… there is.
DTC’s sister agency, Pilothouse, can help. 🤝
👉 It’s a full omnichannel solution that instantly gives you a cohesive, experienced team that knows how to reach success, because they’ve done it before, over and over again, for more than 125+ brands.
💥 Get used to results like:
The bottom line: Consistent, reliable results from the agency that has driven $750M+ in direct revenue for their clients. 🎯
Skip the risks. Go straight for results with a team that knows what’s possible and how to get you there.
Screenshot via Oh Polly’s website
🍋 Oh Polly’s Elevates Site Experience With Eye-Catching Videos
Product detail pages (PDPs) have traditionally been treated as the final step in the funnel, but today high-performing brands are turning their PDPs into full-funnel assets: discovery tools, brand builders, and conversion drivers all in one.
A perfect example? Oh Polly’s recent ‘Soft Season’ collection launch.
Oh Polly’s Dynamic PDP Pages
To debut the new collection, Oh Polly went beyond static product shots and simple carousels.
Instead, they used cinematic, interconnected visuals that told a story between product tiles. Have a look here.
Screenshot via Oh Polly’s website
Why this updated PDP is a great move:
Pilothouse shares that this is a very clever and creative reimagining of a collection page with interactivity between SKUs.
It’s playful, visually striking, and designed to keep visitors watching. 👀
To take this concept to the next level, a mobile version where a dynamic element rolls down and is caught below before rolling into an offer would also be a fantastic way to increase conversions.
👉 And… If your PDP looks good as a Reel or TikTok, it’s more likely to be shared or repurposed in UGC.
The takeaway?
Think of PDPs as top-of-funnel content.
When executed well, a PDP can function like an ad, especially when it’s shared, screenshotted, or referenced in user-generated content.
Even if someone doesn’t buy on first visit, a memorable, aesthetic PDP helps them recall your brand when they’re ready.
More time on page = More attention = Higher conversion potential 📈
As we head into Q4, optimize your product pages so they capture attention, tell a story, and reinforce brand building.
🚀 Scale Your Influencer Program To 100 Creators, For Free
Still managing influencer campaigns in spreadsheets? 😵💫
Still chasing DMs, losing track of links, manually sending gifts, and guessing at your ROI? 🤯
You’re not alone AND you no longer have to do it this way.
With Endlss, top DTC brands like Del Campo, Igniton, and No Rivals are turning chaotic influencer ops into high-ROI machines:
📈 Ready to grow with less grind and more results?
* sponsored
Not getting enough customer reviews? Your review request may be firing too late, or your incentive might not be compelling enough.
A/B test both timing and offer (e.g. discount vs. loyalty points) to see what drives more responses and builds social proof faster.
📦 Your Daily Tariff Check-In
Whether it’s a minor tweak or a major shift, we’ll keep you posted on the latest tariff changes—so you’re always in the know.
July 29, 2025 update:
🎧 From Pain Point to Product: How Thigh Society Built a 7-Figure DTC Brand
In this episode of the DTC Podcast, Marnie Rabinovitch, founder of Thigh Society, shares how a personal frustration with thigh chafing turned into a category-defining brand.
With over 2 million pairs sold and a loyal customer base, Thigh Society proves that solving one deeply relatable problem can drive lasting growth—without raising VC money or chasing trends.
In this episode, we dive into:
👉 Listen to the full episode with Marnie here.
Screenshot via @Outdoorvoices / Instagram
The athleisure brand Outdoor Voices drew attention last week when they wiped their Instagram page and announced that former founder Ty Haney will rejoin the company as a “founder, partner, and co-owner.”
The brand released this behind-the-scenes video, narrated by Haney, who explains why she built the brand and hints at an exciting product drop that will honor the brand’s heritage but in a modern way.
Can't view the image? Click here
📥 Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 150k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
Please note that items in this newsletter marked with * contain sponsored content.
.svg)
.svg)
.svg)
.svg)
.svg)
.svg)
