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Good morning,Â
Hereâs what youâll find in todayâs DTC:Â
đ Think Global, Act Local
How to price products by market. â
đ Unpacking Gen Z
What this generation values most.Â
đŚ Daily Tariff Update
Breaking news.
𼸠High Converting TikTok Content
Why this ad style is taking off. Â
Youâre reading this newsletter along with new subscribers from: Natureâs Flavors, The Strong Band, and Domus Lighting. đ
đĽ Liquid I.V., Saltair, And ThirdLove Trust This Tool To Recapture Lost Shoppers. Use It To Supercharge Your Revenue
What if you had a secret weapon that could double your email revenue with remarketing flows? đ
đ§° Instant is that tool, and itâs time to add it to your arsenal.
Most tools forget who your shoppers are the moment they bounce. Instant doesnât.
It remembers opted-in visitors across sessions indefinitely and brings them back with personalized flows that actually convert.
Thatâs a huge unlock, especially when 98% of your site visitors are anonymous. They donât buy, they donât sign up for email or SMSâŚitâs like they were never even there. đĽ
đľ But no longer. Get ready to convert 100% more lost shoppers into revenue.Â
What can you expect with Instant? How does an average 21.7x ROI sound? The median ROI is 11.8x, across all Instant clients, meaning: results you can count on.
Yours could be next. đ
*Â sponsored
đ Why Price Localization Matters
Are you localizing prices according to where customers are from?
Pilothouse shares as a best practice, brands should always try to show native currency to the region you're advertising to.Â
Dougie from Pilothouse explains: âFor Google Shopping placements, it is recommended to have separate product feeds for each country. Depending on the post-click setup given, you need to ensure your feed price matches your PDP price.â
Along with that, brands also need to adjust prices based on a country's purchasing power.
Price testing is a great way to gauge how customers are willing or able to pay for your product while managing cost volatility and protecting margins.
Google advertisers saw a 20% increase in revenue after strategically pricing their products in different markets.Â
So donât leave money on the table and do some testing!
Here's how to price strategically đ
First off, who are you targeting?
High and low-context cultures have different associations with how they perceive prices.
Low-context cultures prioritizes tangible benefits and direct value when looking at price. (e.g. U.S., Canada, Germany, Australia, etc.)
But high-context cultures perceive prices differently. They are more inclined to buy for other reasons like getting social status or approval. (e.g. China, Japan, Korea, Africa, and the Middle East)
Different countries have different psychological pricing preferences.
Knowing that, here are some important numbers to note đ
Prices ending in .99 appear much more frequently in low-context cultures.
The number eight in Chinese sounds similar to the word for prosperity, and is often used when coming up with pricing.
The takeaway?
When developing a localized pricing strategy, it's essential to consider how some markets are more price-sensitive than others.
Don't set and forget pricing! Test to find the optimal price point and track metrics.
âď¸ Parisa Wang Saw An Additional $32K In 30 Days With Instant Audiences. Hereâs How To Copy Their Success
đ Luxury handbag brand Parisa Wang wanted to capture more of the anonymous shoppers on their site who were abandoning their visits without converting. đ¤
So, they teamed up with Instant, looking to:
The results? A 14.8x return on investment. They saw $32K in incremental revenue in the first 30 days. đ
Want to see how you can reconnect with high-intent visitors and copy their strategy?
*Â sponsored
đŚ Your Daily Tariff Check-In
Whether itâs a minor tweak or a major shift, weâll keep you posted on the latest tariff changesâso youâre always in the know.Â
June 26, 2025 update:
đ§ How Gatsbyâs Green Light Explains GenâŻZ Consumer Trends
In the latest episode of Ad-venturous, Aves dives into one of the greatest novels of all time, The Great Gatsby, to unpack GenâŻZâs consumer psychology.Â
Learn why endless scrolling, fast fashion, and influencer signals tell us brand strategy must evolve.
Aves explains Gen Z isnât chasing true individuality but rather the illusion of individuality.Â
In this episode, we dive into:
âAuthenticity is performed, not felt. Brands that can signal it quickly win more than those that own it deeply.â
đ Listen to the full episode with Aves here.
đ¤ Q4 will be here before you know it. Instant helps you ID 10x more shoppers and compounding starts now. Thatâs how The Collagen Co built a $750k/month email engine with Instant alone. Get started now in just 15 minutes. *
*Â sponsored
Have you tested this TikTok ad type?Â
Secret filming style ads are taking off.Â
Position your camera so it looks like the subject is unaware they are being filmed to hook in audiences.
Can't view the image? Click here
đĽ Got a B2B Biz?Â
Join dozens of B2B companies finding demand-gen success through our niche community of 150k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Donât forget to rate the DTC Podcast on Apple (âď¸âď¸âď¸âď¸âď¸)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
Please note that items in this newsletter marked with * contain sponsored content.
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