DTC840: Tech Stack David Protein, Double Tap Email, and Chamberlain Coffee x Pinterest

Good morning,

Here’s what you’ll find in today’s DTC:

💰 Post-Checkout Gains 
We analyze David Protein’s tech stack. 

🤦 Killing Your Email Deliverability?
Re-engagement do’s and don’ts. 

📦 Daily Tariff Tracker
The latest trade deal updates. 

🎣 Fisherman Aesthetic Inspired Coffee
Why this unlikely partnership just makes sense. 

You’re reading this newsletter along with new subscribers from: BOOM! Beauty, Donde, and Ecosa. 👋

💥 BFCM Pressure Is Around The Corner. This Toolkit Gives You The Advantage You Need To Beat The Competition

BFCM pressure starts long before Q4. To cut through the noise and hit your goals, you need a clear plan—and the right tools to execute it early.

🧰 Klaviyo’s 2025 BFCM Toolkit gives you a 5-part plan backed by real performance data. It's designed to help you take the guesswork out of busy-season prep, so you can move faster, plan smarter, and launch confidently.

🛠️ Inside, you’ll find templates to simplify execution and checklists to optimize your flows. You’ll also discover insights to help you grow your list, personalize with purpose, and drive serious revenue this Black Friday and beyond.

This isn’t just strategy—it’s your advantage going into the busiest season of the year. 🔥

Make your next move count.

💡 David Protein’s Stellar Checkout and Post-Checkout Experience 

David Protein closed $75 million in funding earlier this month.

Although the protein bar category is highly saturated, David Protein is growing rapidly. The brand offers a protein-to-calorie ratio that’s higher than most bars, which gives them a competitive edge.

Along with a great product, its site also provides a stellar checkout and post-checkout experience, allowing them to accelerate sales.

Currently, David Protein brings in an estimated $2.3 million through its DTC site.

Here are the Shopify apps they are using:

1️⃣ EG Add to Cart Free Gift: Automatically add a free gift to a customer's cart based on custom rules (e.g. Purchase over $50). This tool is great for upselling during checkout. 

On David Protein’s site, they offer customers a free gift (branded merch) once they purchase 3 cartons.

2️⃣ Order Editing: Allow customers to edit their own orders after purchase, saving time for your customer support team.

3️⃣ Stockist Store Locator: This app adds a searchable store locator to your site, supporting in-store sales.

For a product like David Protein, sampling is a great way to gain new customers, so offering an in-store experience is key. 

Want us to spy on another brand? Reply back and let us know!

🌟 Want Content That Drives Engagement, Boosts Conversions, and Goes Viral? Here’s How To Do It

How does minisocial help you create content that converts?

By combining the power of micro-influencer activations with high-performing UGC creation. 💁‍♀️

minisocial has already helped thousands of brands produce content that drives engagement, boosts conversions, and goes viral. 🚀

👏 Join top brands like Plant People, immi, Imperfect Foods, and Topicals to see results like:

• TikTok ads performing in the top 1% CVR
• A 50% drop in cost per add-to-cart
• A 92% surge in organic video views
• Over a 30% increase in ROAS

🧑‍💻 With minisocial, it’s simple:

• Take 10 minutes to create your brief,
• Approve your carefully curated creators,
• Download your new scroll-stopping content.

That’s it! Seamlessly activate 10, 25, 50, or 100 micro-influencers with zero hassle.

Unlock the UGC your brand needs to thrive! 📈

📦 Your Daily Tariff Check-In

Whether it’s a minor tweak or a major shift, we’ll keep you posted on the latest tariff changes—so you’re always in the know. 

June 18, 2025 update:

• G7 Summit Recap
  
  
  • President Trump left the G7 summit early after signing a trade deal with the U.K.
    
  • Trump shared that other countries, such as the EU, failed to offer a fair deal, and Japan was being "tough" in trade talks. "They're either going to make a good deal, or they'll just pay whatever we say they have to pay."
    
  • Many countries are scrambling to make a deal before Trump's July 9 deadline or face higher tariffs.

🧠 Which Generation is Often Forgotten By Marketers Despite Their High Purchasing Power?  

Gen Z

Millennials

Gen X

Baby Boomers

Scroll down to the quick hits section to see the answer.

🎧 Why Your Double‑Tap Email Strategy Is Hurting Deliverability

In this episode of the TWBERP Podcast, Jordan Gordon at Pilothouse reveals why brands are crippling their email deliverability with the outdated “double‑tap to non‑openers” tactic and hurting revenue. 

Sustainable growth isn’t just about sending more—you need to send smart. 🎯

“Sending a double‑tap to non‑openers? That’s the worst tactic—I facepalm when I see it.” 🤦

‍In this episode, we dive into:

• Gmail’s Inbox Model: Email providers like Gmail penalize senders for mailing stale segments and this impacts your sending score.
  
• Don’t sabotage your sending rep with stale segments! Discover a better re-engagement sequence.
  
• Email reminder best practices: Send only to this segment and refresh subject lines and images for best results.

👉 Listen to the full episode with Jordan here. 

Looking for more from the DTC Podcast Network? Check out these recent episodes: 

• How Back To Nature Repositioned Away From ‘Plant-Based’
• AKNF 516: Steal These AI Workflows and 3x Creative Production
• How Shiti Coolers Turned a Joke into A Party Cooler Brand 
• AKNF 514: How Hestan Built a 40% Repeat Purchase Rate
• Ad-venturous 5: Are Millennials Cooler Than Everyone Else? 

Not a Spotify user? Find DTC Podcast, Ad-Venturous, and The World’s Best Email and Retention Podcast on Apple or check out our YouTube here!

💡 Selling on Walmart Marketplace is one of 2025’s smartest investments. Walmart’s New-Seller Savings is offering up to $75K in incentives, including up to 75% off base referral fees and advertising and fulfillment credits. ^Conditions apply. Join Marketplace. *

‍❓ Answer: Gen X is often overlooked by marketers and tends to receive less attention. Learn more about how to market to Gen X in last week’s episode of Ad-venturous.

Chamberlain Coffee has partnered up with Pinterest on a new coffee blend. 

The flavor? A delicious Salted Toffee Blended Latte.

The new addition will be available at Chamberlain Coffee's new cafe in Century City from June 17 to 24, as well as online. 

Customers can also purchase limited-edition merch inspired by Pinterest Predict's Fisherman Aesthetic trend.

This collab showcases how brands like Chamberlain utilize Pinterest's trend insights to inform product development.

📥 Got a B2B Biz? 

Join dozens of B2B companies finding demand-gen success through our niche community of 150k+ brand leaders and founders this year. Talk to our team to learn more.

DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.

Please note that items in this newsletter marked with * contain sponsored content.