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Good morning,
Did you see anything different when you opened today’s email? Check out the top of the newsletter to see our DTC Apple Liquid Glass inspired logo. 😮💨
Here’s what you’ll find in today’s DTC:
💰 Hulken's Winning Tech Stack
Shopify apps that convert.
⚡ Email Breakdown: What Works, What Doesn’t
Real examples from top brands.
🚨 Breaking Tariff Update
Trump shares U.S. and China trade deal is ‘done.’
😖 DHL Strike Hits Canada More shipping delays incoming?
You’re reading this newsletter along with new subscribers from: Buchanan Bicycles, Wheyward Spirit, and Aritzia. 👋
🥊 Tariffs Are Gutting DTC Margins. Here’s How To Fight Back
What do 10% blanket tariffs, 145% hikes on China imports, and new sustainability surcharges mean for your bottom line in 2025? 🫢
👉 This June 24th & 25th, join Aftersell and operators from Ridge Wallet, MoonBrew, Groove Life, Ekster, Triple Whale, Gorgias, Stay AI, and more for Margin Recovery Mode—a no-fluff, tactical roundtable built for brands navigating rising costs and shifting regulations.
They’ll break down:
👏 The game has changed. Don’t miss this strategy session to protect your margins before Q3 hits.
📅 June 24 & 25 @ 1PM ET — Free. Live. Actionable.
* sponsored
💡 How Hulken Wins Over Customers Worldwide
These stylish rolling tote bags have been taking over our social media feeds.
Hulken bags are perfect for lugging around groceries and heavier items without making multiple trips.
Available in multiple colorways, these bags are not only functional and durable but also aesthetically pleasing, making them a hit with younger audiences and content creators.
Hulken currently brings in an estimated $1.3 million per month through its DTC site.
And they can quickly convert browsers into buyers with these tools in their tech stack.
Here are three Shopify apps they are using to win over customers:
1️⃣ PrettyDamnQuick (PDQ): This AI-powered A/B segmentation tool turns your checkout page into a profit engine.
Quickly test out different upsells, gifts, and layouts to find winners and increase conversion rates.
2️⃣ Geolocation - Orbe: This geolocation app can translate your website copy depending on your customer's geolocation and localize content.
This saves user geolocation preferences and automatically redirects for future visits to avoid bouncebacks.
👉 Hulken caters to a global audience, so being able to translate their web copy and currencies according to a user’s location helps reduce any friction during the buying process.
3️⃣ Essential Countdown Timer Bar: Add urgency to your sales with a countdown timer.
This is an easy way to sell more and achieve the best results, especially during peak shopping periods like Black Friday and Cyber Monday (BFCM).
Set any schedule and customize counter design and placement to fit your branding needs.
Want us to spy on a different brand? 👀 Reply back to the newsletter and let us know!
🔗 Want To Connect With Your Customers Like Never Before? You Need These Insights From A Brand Storytelling Master
🎙️ Acoustic's next Fwd: Thinking speaker wrote the book on storytelling — literally.
Wall Street Journal bestselling author and award-winning storyteller, Kindra Hall is one of today’s most trusted voices in brand storytelling. 📚
She’s interviewed icons like Deepak Chopra and Misty Copeland and helped global organizations create powerful, brand-defining stories. 💥
On June 17 at 2PM ET/11AM PT, she’s bringing her insights to you.
Get the storytelling strategies and frameworks Kindra uses to help brands uncover untapped opportunities and build emotional connections with their customers. 🤝
Discover your brand’s story.
* sponsored
📦 Your Daily Tariff Check-In
Whether it’s a minor tweak or a major shift, we’ll keep you posted on the latest tariff changes—so you’re always in the know.
June 11, 2025 update:
🎧 They Subscribed, Now What? Reviewing Welcome Emails
In this TWBERP episode, Jordan Gordon reviews welcome and abandonment email flows from various ecommerce brands to highlight what works and what doesn't when it comes to first impressions and retention.
Learn how email design, copy, and automation rules affect conversion by analyzing emails from top brands like Outway, KITH, Everlane, etc.
Follow along here on YouTube to see the visual examples.
In this episode, we dive into:
“Say what you mean. Don’t hide value props in cute or vague copy. Headlines matter.”
“This design detail from Outway Socks makes it look like a classic coupon code from the 80s, and it works.”
Every email should answer these 3 questions: Where am I? What do you want me to do? What’s in it for me?
👉 Listen to the full episode with Jordan here.
🚀 Skyrocket your brand's TikTok engagement. Spotlight Oral Care gained 6M views and $30,365 EMV (earned media value) in their collaboration with 50 micro-influencers from minisocial. Unlock your big viral moment. *
* sponsored
DHL Express Canada locks out 2,100 employees across the country after workers failed to accept concessions by the company.
In the meantime, DHL has rolled out a contingency plan, utilizing replacement workers to continue serving customers and major retailers, including Lululemon and Temu.
“With the implementation of these proactive measures, we are pleased to confirm that we can sustain our operations throughout our Canadian network, and we do not anticipate significant disruptions to our service,” writes DHL spokeswoman Pamela Duque Rai in an email.
This is the latest sign of trouble in the parcel market, as Canada Post has yet to reach a contract agreement with its workers.
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📥 Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 150k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
Please note that items in this newsletter marked with * contain sponsored content.
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