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Good morning,
Here’s what you’ll find in today’s DTC:
💰 TikTok’s Full-Funnel Push
New ad tools aim to own the entire buyer journey.
💡 Zara’s Paid Growth Playbook
Two strategy pillars you can steal today.
🚀 AI x Creative Scaling
Smarter media buying starts with the right tools.
📦 Daily Tariff Update
U.S. and China resume trade talks.
👀 RXBar Pokes Fun at Corporate Jargon The No B.S. language filter you didn’t know you needed.
You’re reading this newsletter along with new subscribers from: Brooks Brothers, Human Touch, and Converse. 👋
🍎 Discover How Plant People Dominated The Wellness Space With A Multi-Channel Approach
Marketing has never been easier... (as long as you partner with the right experts).
👉 Plant People leans on minisocial for community growth, UGC for socials, and micro-influencers who move the needle.
Their marketing director said it best: "We’ll always work with them, minisocial is very reasonably priced, saves us so much time and energy, and the team is incredibly responsive and just fantastic.” ✨
Since 2018, minisocial has partnered with over 1,000 brands to scale both content and community.
🌟 The best part? Minisocial lets you work 1:1 with their experts the entire duration of a project, from briefing with a pro to sharing their unique strategies for your specific content.
DTC readers get 15% off your first campaign. 💵
💡 TikTok Adds More Robust Ad Tools
TikTok announced major ad updates at their fifth annual TikTok World product summit.
1️⃣ Search Ads Center: The tool within Ads Manager provides suggested keywords, creative previews, and a negative keyword filtering feature to help brands optimize their campaigns.
2️⃣ Market Scope: A first-of-its-kind visual analytics dashboard that shows where users are in the buying journey (Awareness, Consideration, or Conversion) and provides brands with deeper visibility into the consumer journey.
👉 Brands can use these insights to understand what influences
high-intent audiences and what’s not working at every stage of the funnel.
3️⃣ Brand Consideration Ads: This new mid-funnel ad product lets marketers directly optimize for the consideration phase.
TikTok shares that the consideration phase is often overlooked but plays a crucial role “in shaping consumer decisions and brand perception.”
👉 Consideration stage audiences convert up to 14-16x more than awareness stage audiences.
Advertisers can now select Brand Consideration as a new campaign objective to grow their mid-funnel audience pool.
4️⃣ Content Suite: Browse through UGC content that mentions your brand name and ask creators for permission to flip it into an ad.
👉 This streamlines the process of boosting quality UGC content.
Businesses can access this feature through TikTok One.
The takeaway?
TikTok is positioning itself as a serious contender for ad dollars beyond just awareness.
Unlock growth and revenue opportunities by leveraging their full-funnel performance platform.
😬 Tariffs Got You Tense? Take Back Control With Direct Shipping And Tariff Deferment
The recent tariffs majorly delayed the summer selling season for DTC brands that waited for the tariff cuts or ran out of inventory. 😓
And for the next 90 days, tariffs have been reduced—but this might not be enough time to get inventory where you need it, plus, you’re still dealing with a 30% tariff. 💸
🚢 While competitors' inventory sits on a boat for 60-90 days, you could be:
📦 Turn 6-week delays into 6-day deliveries directly from China.
Portless lets you take back control of your summer season and start leveraging tariff deferment today.
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📦 Your Daily Tariff Check-In
Whether it’s a minor tweak or a major shift, we’ll keep you posted on the latest tariff changes—so you’re always in the know.
June 6, 2025 update:
📈 Meta's Garrick Tiplady & Kitsch's Yingying Kuang on Scaling Creative and Media Buying with AI
In this episode of the DTC Podcast, we're joined by Garrick Tiplady, Global Head of SMB Group at Meta, and Yingying Kuang, Head of Ecommerce and Growth at Kitsch.
They share practical insights into how AI tools are reshaping media buying.
Garrick and Yingying discuss how Meta's Advantage+ and GenAI Creative tools support human strategy, enabling media buyers to focus on creative storytelling.
In this episode, we dive into:
👉 Listen to the full episode with Garrick and Yingying here.
💡 Speed and Feedback Loops = Key To Unlocking Scale on Paid
Zara has built a global fashion powerhouse valued at $11 billion.
But rather than growing purely through bold marketing efforts,
Zara's approach is quieter and smarter. The same strategy Pilothouse uses to successfully scale brands.
Instead of pouring money into marketing, they focused on mastering operational speed and customer responsiveness.
So what’s Zara's strategy?
How does this translate to paid DTC?
Zara shows that with the right mix of product agility, data insight, and smart execution, a brand can thrive without relying on conventional marketing.
RXBar is doubling down on its mission to combat B.S. with a new Google Chrome browser extension.
The tool removes cringey corporate jargon from social media, so users will never have to see buzzwords like "disruptor" and "synergy" ever again.
This is all part of RXBar's messaging strategy, which focuses on authenticity and transparency, as seen in its simple ingredient list.
🤑 Walmart’s latest New-Seller Savings is too huge to miss. This year’s New-Seller Savings is bigger than ever, with up to $75K in incentives, including up to 75% off on base referral fees. ^Conditions apply. Join Marketplace. *
😨 Trying to boost AOV but running out of ideas? AfterSell’s Upsell Playbook reveals real, tested post-purchase flows that add up to 30% more revenue per order—no dev team needed. Download the playbook and lift AOV fast. *
❓ Answer: Nearly 70% of shoppers leave items behind without completing a purchase. (Source: Shopify)
* sponsored
📥 Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 150k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
Please note that items in this newsletter marked with * contain sponsored content.
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