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Good morning,
Here’s what you’ll find in today’s DTC:
♥️ The Power of Good Copy
Breaking down this emotional Father’s Day ad.
💡 Creating A New Product Category
How CharCharms capitalized on this trend.
📦 Daily Tariff Update
OECD shares that the global economy is slowing down.
🤖 OpenAI Wearables Jony Ive teases the next big thing.
You’re reading this newsletter along with new subscribers from: Grippy, Kiwiherb, and Goo & Co. 👋
📣 What Do Consumers Really Want? This Report Reveals Surprising Insights From 3K Shoppers
Think your personalization is on point? Your customers might disagree.
Dotdigital’s latest report The Loyalty Divide uncovers surprising insights from 3,000 consumers.
🤔 78% find personalized marketing “just right,” but only 22% find it “very relevant.”
📲 Gen Z are the hardest to win over, but also the most receptive to daily loyalty updates.
👯♀️ Personalization and relevancy aren’t one and the same - do you know the difference?
From each generation’s favorite rewards, to the power of real-time messaging, this report is your guide to building stronger, longer-lasting customer relationships.
Start turning “meh” campaigns into meaningful experiences with this key to consumers. 🤝
* sponsored
As you’re gearing up for Father’s Day campaigns, we wanted to share this old print ad from the Scottish whiskey brand Chivas Regal for a bit of good copy inspo.
This was written by one of the most famous copywriters in advertising history, David Abbott.
And yes, this is a lot of copy, but it’s also incredibly touching and beautiful.
Take a minute and give it a read. Or a listen.
(We suggest also having a couple of tissues nearby.)
Here’s why this ad copy is so effective:
1️⃣ Repetition: Using repetition is one of the easiest and most effective ways to sound more persuasive in your ad copy.
Abbott repeats the word ‘because’ a staggering 25 times, but it never feels dull.
He establishes a sense of rhythm that hooks you right in and gets you excited about the next line.
2️⃣ Precise details: Although Abbot mentions very specific details about his father, the memories also feel incredibly universal and relatable.
With every line, you can picture a little boy growing up and see how his relationship with his father evolves.
The tone of the piece is full of admiration, and the specific moments the narrator is able to call forth tell you that the father and son have a very close bond.
3️⃣ Emotional payoff: It’s an incredible piece of copy that toggles between heartwarming and funny.
The ending ties it all together beautifully.
It specifies the occasion (Father’s Day) and why he deserves a bottle of Chivas Regal, positioning the product as the reward. Perfect for a special celebration like today.
This is one of those rare cases where ad copy doesn’t even feel like an ad.
Instead, it reads like a moving tribute about the immeasurable impact a father can have on his child.
The takeaway?
Using repetition and specificity in your copy can really help take your writing to the next level.
When it comes to holidays like Father’s Day, creating an emotional connection with your audience is key.
Ready to give your customers the kind of delightful personalized shopping experiences that turn one-time shoppers into loyal customers? 😍
This is your secret weapon to increasing incremental revenue:
👉 AMP listens to real-time shopper behavior—like:
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Just smart growth. 📈
Whether it’s a minor tweak or a major shift, we’ll keep you posted on the latest tariff changes—so you’re always in the know.
June 3, 2025 update:
The Organization for Economic Cooperation and Development expects worldwide growth to slow to 2.9%, down from a previous forecast of 3.1%.
Today we’re joined by Charlotte Trecartin, the founder of Char Charms, a brand creating customizable accessories for drinkware.
Charlotte’s journey from handmade prototypes in her college dorm room to nationwide deals with Target and Dick’s Sporting Goods offers a masterclass in category creation and scaling.
In this episode, we dive into:
👉 Listen to the full episode with Charlotte here.
After it was announced that Jony Ive, Apple's former chief design officer, would be joining OpenAI, there has been a lot of hype surrounding a possible new AI-enabled device, motivated by the belief that "humanity deserves better" from technology.
While not a lot of information has been revealed just yet, Ive shared that the new device will be compact, screenless, wearable, and fully aware of its user's environment.
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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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