DTC684: Dios Mio Coffee’s Tech Stack

Good morning,

Are you worried about sending out too many emails during Black Friday?

Scroll down to discover our latest email podcast episode with Jordan Gordon about how to create an email frequency that doesn’t cause deliverability issues or subscriber fatigue. 🥱

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Here’s what you’ll find in today’s DTC:

☕ We analyze how Sofia Vergara’s new coffee brand Dios Mio is already bringing in 6 figure monthly sales with these Shopify apps.
🤔 How many emails should you send during Black Friday? We discuss optimal sending strategies and combatting subscriber fatigue.
🎉 And…this viral TikTok sound is a fantastic way to promote your loyalty program ahead of Black Friday.

You’re reading this newsletter along with new subscribers from: Aloft Hotels, Chinook Footwear, and Rails to Trails. 👋

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📈 MCS helps your business scale by:

• Optimizing inventory consolidation and enabling growth across Walmart.com and other sales channels simultaneously
• Allowing you to leverage the world’s largest supply chain and Walmart Fulfillment Service’s full suite of benefits to drive efficiencies

☕ How Dios Mio Coffee Grew Into a Six-Figure Brand

Sofia Vergara launched her coffee brand Dios Mio this summer in July and it’s already seeing explosive growth in just four months after launching.

The coffee brand is now bringing in an estimated $222K monthly sales through their DTC site.

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Here are the Shopify apps she’s using to accelerate growth:

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1️⃣ Crazy Egg: This heat mapping tool allows you to see and record user activity. Get insights on how people scroll, click and if they get stuck on any part of your site which is leading to loss sales.

This is a great way to identify areas of improvement and create a better site experience.

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2️⃣ Octane AI: This quiz maker app makes it easy to create beautiful quizzes in minutes. This is a great way to engage with customers and help them find the right product for their needs. You can also use this to grow your email or SMS subscriber list.

Dios Mio promises that by taking their quiz you’ll find a coffee that matches your taste and personality. The simple questionnaire includes fun questions like your preferred coffee making device and where you would enjoy having coffee with Sofia Vergara.

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At the end they prompt you to enter an email to grow their subscriber list and also offer a 10% off discount to motivate customers to make their first purchase.

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3️⃣ Recharge Subscriptions: This all in one solution requires no coding and offers great customer support.

For brands offering easily replenishable items, a subscription app can help you create bundles or let customers BYOB (build your own bundle) and increase your AOV and recurring revenue.

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Dios Mio Coffee makes it very clear for the user to see they offer this subscription model by having a CTA button Subscribe and Save at the top of their homepage.

With this integration, they were able to create this landing page which makes it simple for customers to select their coffee and roast preference along with the frequency on when they want to receive their package.

Which brand should we spy on next? 👀

Plant People and minisocial go way back, back to 2022. Kaylee, their director of marketing, was on the hunt for a solution to their need for both influencer partnerships and more native video content.

She found that solution with minisocial, creating successful micro-influencer partnerships and UGC that WORKS. 🚀

minisocial's expert team and fully-managed platform took the work off of her plate. They seamlessly match your brand with curated micro-influencers who have highly engaged audiences. The results? 💥

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Plant People saw:

• A 30% increase in ROAS
• A 400% ROI on their project, with a $10,008 EMV on TikTok
• A significant increase in organic search volume following UGC campaigns

Ready to discover your own results? 💸

🎧 Strategic Black Friday Email Frequency: Balancing Engagement and Inboxing

We dive deep into Black Friday strategies on the latest episode of the World's Best Email & Retention Podcast with Jordan Gordon.

He addresses how to manage high email frequencies while avoiding common pitfalls like deliverability issues and subscriber fatigue.

👉 You can listen to the full episode with Jordan here.

📈 SEARCH SURGE

Trending This Week: in the clerb we all fam

Why is this happening? This viral TikTok sound from the hit show Broad City is gaining momentum with users and is the perfect opportunity for brands to tout their loyalty or rewards program and get max engagement.

📥 Got a B2B Biz?

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Have you heard our latest podcasts?

• 👡 Scaling Custom Footwear at Crocs and Customer Personalization
• ❌ AKNF 452: Q4 Google Campaign Media Buyer ‘Don’ts’
• 🤠 TWBERP 5: Outdoor Brand Filson’s Approach to Email Aesthetics
• 🥣 Scaling a DTC Bone Broth Empire with Brodo’s Marco Canora
• 👻 AKNF 450: Spooky Media Buying Mistakes Haunting Performance
• 🎯 TWBERP 4: Retargeting Tips - Boost Revenue Post-Purchase

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Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)

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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.

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