📦 - Brands Embrace Super Bowl Rivalry - DTC Newsletter

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Mon

•

Jun 16, 2025

DTC837: Stanley Cup x Post Malone, Dealing With Trolls, and Google’s Scheduled Actions

Discover how Stanley's latest campaign with Post Malone signals its evolution into a premium lifestyle brand with product expansion into new markets.

Sponsored by:

Acoustic

Fri

•

Jun 13, 2025

DTC836: Amazon Brand Building Tactics, Marketing To Gen X, and ChatGPT Outage

The DTC newsletter explores essential strategies for B2C brand success, emphasizing the shift from PPC to brand-building on Amazon and the importance of customer experience. It also covers topics like marketing to Gen X, U.S.-China tariff updates, and the rise in ChatGPT searches following a brief outage.

Sponsored by:

Klaviyo

Thu

•

Jun 12, 2025

DTC835: Tech Stack Hulken, Welcome Email Flows, and DHL Strike

Discover how Hulken's tech stack drives $1.3M/month in DTC sales, explore welcome email strategies from brands like KITH and Everlane, and get the latest updates on U.S.–China tariffs and the DHL Canada strike.

Sponsored by:

AfterSell

Wed

•

Jun 11, 2025

DTC834: Ways To Raise AOV, Shiti Coolers Humor-Based Marketing, and TikTok Ban Update

Learn how to boost your AOV, maximize ROAS, and use humor-based marketing with actionable insights from the DTC Newsletter. This issue also covers TikTok’s potential U.S. ban, tariff updates from U.S.-China trade talks, and AI agents revolutionizing ecommerce efficiency.

Sponsored by:

Triple Whale

Tue

•

Jun 10, 2025

DTC833: Marketing Stunts, Hestan’s Retention Strategies, and Manifest Dream Life

Discover how brands like Liquid Death and Hestan are using shock marketing and smart content strategies to drive virality and retention in this DTC newsletter for June 10, 2025. Get updates on U.S.–China tariff talks, influencer marketing alternatives to paid ads, and how top brands are preparing for Q4 amidst economic uncertainty.

Sponsored by:

Omnisend

Mon

•

Jun 9, 2025

DTC832: TikTok Ad Features, Zara Paid Growth, Scaling Creatives with AI, and RXBar Chrome Extension

TikTok releases big new ad updates like Search Ads Center, Market Scope and Brand Consideration Ads to optimize campaigns across the entire funnel.

Sponsored by:

minisocial

Fri

•

Jun 6, 2025

DTC831: Simple Amazon Ad Strategy for Sellers

We explain why Amazon sellers need to distinguish between two key goals: incremental revenue and incremental profit when scaling a DTC brand.

Thu

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Jun 5, 2025

DTC830: AI Trends 2025, Customer Cohort Profiles, and Burt Bee x Mike’s Hot Honey Partnership

We unpack tech analyst Mary Meeker's 340-page report on AI trends, share insightful stats, and discuss why she's optimistic about the future of AI.

Sponsored by:

Acoustic

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DTC746: Brands Embrace Super Bowl Rivalry

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Past Issues

DTC837: Stanley Cup x Post Malone, Dealing With Trolls, and Google’s Scheduled Actions

DTC836: Amazon Brand Building Tactics, Marketing To Gen X, and ChatGPT Outage

DTC835: Tech Stack Hulken, Welcome Email Flows, and DHL Strike

DTC834: Ways To Raise AOV, Shiti Coolers Humor-Based Marketing, and TikTok Ban Update

DTC833: Marketing Stunts, Hestan’s Retention Strategies, and Manifest Dream Life

DTC832: TikTok Ad Features, Zara Paid Growth, Scaling Creatives with AI, and RXBar Chrome Extension

DTC831: Simple Amazon Ad Strategy for Sellers

DTC830: AI Trends 2025, Customer Cohort Profiles, and Burt Bee x Mike’s Hot Honey Partnership