Issue 746

Thu

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Feb 6, 2025

DTC746: Brands Embrace Super Bowl Rivalry

Past Issues

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Thu

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Sep 17, 2026

DTC1160: ChatGPT Ads, Meta Creator Tools & Email Health

Shopify merchants can now launch ChatGPT campaigns from their admin, Meta rolls out new creator tools ahead of BFCM, and a 12-point inspection reveals the hidden problems that can make a healthy-looking email program misleading.

Wed

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Sep 16, 2026

DTC1159: AI Shopping, Search Reporting & Creative Strategy

Teens are increasingly trusting AI for product recommendations, Google admits its AI search reporting still has major gaps, and Pilothouse breaks down how supplement brands are building AI creative for different stages of the funnel.

Tue

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Sep 15, 2026

DTC1158: AI Search, Paper Republic’s Stack & Product-Market Fit

Longer Google searches are capturing more conversions, Paper Republic’s Shopify stack shows how personalization and fraud protection support growth, and a simple customer interview question reveals how replaceable your product really is.

Mon

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Sep 14, 2026

DTC1157: Q4 Costs, ROAS Measurement & Creative Audits

Rising shipping and fuel costs put more pressure on holiday margins, Pilothouse explains why platform ROAS can hide where sales really come from, and six common creative problems give brands a pre-Q4 audit checklist.

DTC1156: ChatGPT Ads, Creative Testing & Q4 Retention

Amazon DSP opens access to ChatGPT campaigns, a three-variation framework offers a better way to test Meta creative, and new Q4 data shows why discount-driven customers need a stronger retention plan.

Thu

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Sep 10, 2026

DTC1155: Meta Muse, Holiday Forecasts & CRO Leaks

Meta’s Muse can now shop and check out from eligible Shopify stores, online holiday sales are forecast to grow 9%, and Pilothouse breaks down seven bottom-of-funnel leaks brands should fix before buying more traffic.

Wed

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Sep 9, 2026

DTC1154: Canada Tariffs, ChatGPT Shopping & Google AI Mode

Canada introduces new tariffs on U.S. goods, ChatGPT Shopping appears increasingly dependent on merchant product feeds, and Google expands AI Mode placements while brands prepare text-only creative for Q4.

Tue

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Sep 8, 2026

DTC1153: Q4 Discounts, Meta Hooks & Loop’s Ecommerce Stack

New survey data shows shoppers may need deeper discounts to try unfamiliar brands, proven Meta hooks offer fresh creative angles, and Loop’s ecommerce stack uses product quizzes, bundles, and exchanges to improve the customer journey.

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