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DTC1040: Gator vs Judge, April Fool’s Recap, and Don’t Target Everyone
We explain the gator and the judge concept, your brain's two decision making systems and how to build a gator-friendly website to increase conversions.
LATESTÂ PODCAST
Ep 48: Unboxings, B-Roll, and 3 More Video Styles That Scale
Content
Issue 746
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We cover absurd product drops like KFC's pickle-filled puffer drops and Reese's peanut butter toothpaste, and explain how this engagement bait works.
Pilothouse shares that the most effective way to scale on Meta is by testing hooks and creative angles before offer testing to avoid lower-quality buyers.
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Why brands with a broad catalogue need to segment to scale on Meta. Pilothouse shares how they helped a health brand reduce cost per purchase by 14%.
How Nori Press' limited paid search Google footprint is holding it back, and how bidding on more transactional keywords can improve conversions.
Pilothouse shares how ecommerce brands can get ahead of the curve by leveraging Axon by AppLovin to help with top line revenue growth on PPC.
Pilothouse shares top skills media buyers need in the age of AI which includes creative analysis, strategic thinking, and stakeholder communication.
Pilothouse shares five common red flags they see when conducting Amazon creative audits and solutions to build a stronger product detail page.
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