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LATESTÂ NEWSLETTER
DTC1002: AI PDP Readiness, Effective CGC Briefs, and Moltbook Search Surge
Learn how to make your website readable for AI engines. Pilothouse shares a helpful checklist for brands so they can increase online visibility.
LATESTÂ PODCAST
Ep 584: Building in Pubic: Inspecting Bushbalm’s 70% Growth via Retail & the Pro Channel
Content
Issue 746
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We analyze Bala's email strategy and explain why having clear incentives above the fold, plus different abandon cart messaging can help performance.
We share ten marketing truths that stand the test of time despite tools changing and platforms evolving. Learn what still works after 1000th issues.
Pilothouse shares why Meta ad account consolidation is key and when brands should launch new campaigns by answering these three key questions.
How brands can win Game Day attention (even without investing in an $8 million dollar commercial) using Heinz's KegChup product launch as an example.
Pilothouse shares why brands should use Meta's value rules feature to hit higher LTV audiences and shares positive results from a client campaign.
Pilothouse analyzes Magic Spoon's aesthetic website and how the cereal brand's accessibility issues and lack of free shipping are holding it back.
We analyze Liquid I.V.'s Super Bowl campaign starring EJAE and discuss how pairing a nostalgic song with authentic storytelling can lead to virality.