DTC683: Amazon’s Buy It Now Show, Scaling Custom Crocs, and BFCM Mistakes

Good morning,

Amazon is introducing an immersive 3D shopping experience powered by Amazon Beyond, designed to make holiday shopping easier, more fun, and incredibly interactive.

The Virtual Holiday Shop curates a list of the top 100+ gifts, stocking stuffers, and trending items from sought-after brands like Beats x Kim Kardashian, Kate Spade, and Bumble and Bumble.

Check out the link in our News section!

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Here’s what you’ll find in today’s DTC:

📺 Amazon debuts a new show called ‘Buy It Now’ in its latest effort to merge commerce and entertainment.
⭐ We chat with one of our favorite brands, Crocs, and how they offer next level customization for their loyal customer base.
❌ And…don’t make these BFCM mistakes if you want to have a successful Q4.

You’re reading this newsletter along with new subscribers from: Topiarius, California Manners, and Currently. 👋

🔢 If You Want To Win This Black Friday, You Need To Dig Into The Data

Don’t go into the busiest shopping season of the year blind.

Know why people are buying. ✔️ Know how to capture those buyers and their attention. ✔️ Know how to capitalize on it. ✔️

How, you may ask? Start here. 👈

Klaviyo’s State of Ecommerce Report highlights insights from 1400+ ecommerce executives and marketers AND 800+ consumers.

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In the report, understand:

• Shifting consumer buying behaviors
• Market forecasts to surpass your Q4 goals
• The biggest factors influencing consumer decision-making
• And much, much more…

This FREE resource is designed to help you understand essential insights, trends, and strategies to maximize your sales this holiday season.

Are you ready to dig into the data? 👀

💡 How Amazon’s New Reality Show Reels In Prime Member Sales

In Amazon’s latest attempt to marry content with commerce, it launched a 🦈 Tank-esque competition show hosted by JB Smoove.

Entrepreneurs can pitch their products to judges in 90 seconds, including a panel of Amazon executives, Goop Founder Gwyneth Paltrow, and celebrity judges.

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How does this work?

The contestants will be judged by ‘The 100,' which Amazon refers to as an audience of potential customers. If their product is victorious, their invention will be sold in a special section on the ecommerce platform called “Buy It Now.”

One presenter in each episode will also get the opportunity to go home with $20K and have their product showcased in Amazon’s Buy It Now store.

Viewers can access the online store through a scannable QR code in each episode or by searching ‘Buy It Now’ on Amazon.com and the Prime app.

In the first episode, entrepreneur and medical professional Felicia Jackson wowed judges with her life-saving product, CPR Wrap.

Amazon hopes this reality series will encourage customers, especially younger audiences, to shop immediately.

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Will you be watching?

Yes, I love this idea | Perhaps | No, hard pass

The secret to a perfect cup of coffee? The right temperature! 🌡️

The same goes for conversions—keep them warm with a personal AI-powered shopping assistant.

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Get an Ember® Mug on iAdvize* to enjoy your coffee at the perfect temp while you:  

• Meet iAdvize Copilot™, the AI sidekick that’s brewing up ecommerce conversion rates up to 24%. ⬆️
• Learn how to use the Copilot to automate up to 83% of website visitor interactions, ensuring a premium experience while freeing your agents up to handle more complex cases. 🧑‍💻
• See how features, like dynamic PDP question prompts and product recommendations, make your website’s search experience as smooth as your morning latte. ✨

*All eligible demo participants will receive a free Ember® Mug. Learn more here.

🎧 Scaling Custom Footwear at Crocs: Inside B2B Strategies and Customer Personalization

Today on the podcast, we're thrilled to welcome Nick Lamothe, Senior Director of Custom Footwear at Crocs!

Nick shares how Crocs is tapping into the B2B and sports team markets with custom footwear, overcoming logistical challenges, and building unique brand experiences.

👉 Listen to Nick's full journey and insights here.

🌐 IN THE SOCIAL SPHERE

Don’t leave your customers feeling confused on Black Friday. Simple offers work the best!

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⚡ QUICK HITS

🛑 Have you listened to the newest episode of TWBERP? Check out episode six here for more Black Friday tips and tricks.

📥 Got a B2B Biz?

Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. Talk to our team to learn more.

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Have you heard our latest podcasts?

• ❌ AKNF 452: Q4 Google Campaign Media Buyer ‘Don’ts’
• 🤠 TWBERP 5: Outdoor Brand Filson’s Approach to Email Aesthetics
• 🥣 Scaling a DTC Bone Broth Empire with Brodo’s Marco Canora
• 👻 AKNF 450: Spooky Media Buying Mistakes Haunting Performance
• 🎯 TWBERP 4: Retargeting Tips - Boost Revenue Post-Purchase
• 🧢 How DadGang Scaled Their Brand Into A Multimillion Dollar Biz

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Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)

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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.

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Please note that items in this newsletter marked with * contain sponsored content.