In this newsletter, you’ll find:
Let’s dive in: 👇
A year ago, everyone was all in on memes.
Why? Because they were:
Buuuut, like most marketing tactics that take off, they’re now highly saturated on your customers’ timelines, making them less likely to stop the thumb.
So what’s next? Emojis in your ad images. Why? 👇
With one easy-to-skim image, ads like this one convey a range of positive emotions in a single, easily replicable format for your brand to build on with future creatives.
The Pilothouse Meta team is seeing staggeringly low click costs on this (think pennies) so if there’s one thing you take from today’s newsletter, give emojis in your ad images a chance.
Demand for UGC will increase in Q4, and marketers always forget to test their UGC ad creatives in advance. To scale content faster, you need to know your winning ad formula.
Insense lets you bypass manual outreach, get UGC in ten days, access TikTok Spark Ads and Meta connections with one click, and build a roster of creators for long-term collabs.
Join major eCommerce brands like Obvi, Quip, and Ivy Beauty using Insense as their 3-in-1 tool for UGC, influencer posting, and whitelisted ads.
Book a free 1-2-1 strategy call by Sept 22 and get $200 for your first campaign.
This is your very important Tuesday reminder that product education is vital. 👏
You know how your product should work and how you intend for it to be used, but do your consumers?
Here’s some inspo (other than FAQ’s) to educate your shoppers:
1. Comparison charts: If you have a range of products, a comparison chart can help customers understand the differences and choose the right product for their needs.
2. Instructional infographics: Visual aids can simplify complex ideas or processes. An infographic detailing how your product works or its benefits can be easily shared on social media.
3. Unboxing videos: If the product requires assembly or has many components, an unboxing video can provide customers with a clear idea of what to expect and how to start (bonus — these perform well in the ad account).
4. Affiliate or influencer partnerships: Collaborate with influencers in your industry to review your product or offer tutorials to their audience.
Product/service education helps customers know how your product works, different ways they can use it, and promotes positive reviews and repeat purchases for your brand.
Need a chuckle? Click here to watch the video. 😆
International e-commerce brands can face severe challenges during the busy holiday season.
As a global expert in shipping, Passport understands these challenges and continually helps growing e-commerce brands scale to international levels.
Passport has reliable international shipping, hassle-free customs compliance, door-to-door tracking, and transparent pricing with no peak surcharges.
If you are looking for a trusted partner for delivering your customers' orders this holiday season, you found it. It's right here, it's Passport.
Many X ads have been displayed without their required ad label, potentially violating FTC rules.
X previously made ad labels smaller for ad content to seem more organic. However, this raised the FTC’s eyebrows about clear and conspicuous labeling practices.
Some X Premium subscribers reported ads being completely absent on their profiles. These issues could be part of a broader glitch in X's ad delivery system amidst sweeping changes to staffing and the X platform.
It’s clear that definitive ad labels are essential to staying out of legal hot water.
Plus, there’s so many more things to understand now?! What’s up with that?
*Sponsored
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
Got an awesome DTC brand story to tell? Calling all brand-side founders and team leaders! Fancy joining us on the DTC Podcast as a guest? Tap the link to toss in your application.
DTC Newsletter is written by Rebecca Knight and Michael Venditti. Edited by Claire Beveridge and Eric Dyck.
Was this email forwarded to you? Sign up here.
NEED MORE DTC?
🚀 Advertise in DTC Newsletter.
💰Check out our course on Facebook and Instagram ads!
DTC 2021. All Rights Reserved.
DTC is fueled by Pilothouse company registered in Victoria, BC, Canada.