Prepare to have your perspective shifted.

📸 Seven Creator Generated Content Tips

Learn the key differences between CGC and UGC, and why CGC that feels authentic drives performance. From testing high-volume creatives to scaling with third-party influencers, these 7 CGC tips from Pilothouse show how to turn paid creators into a powerful growth engine.

📦 Weekly Tariff Highlights

Trump signs trade deal with the U.K. at the G7 Summit, but talks with the EU and Japan remain stalled as tensions rise. Canada threatens new counter-tariffs if no U.S. deal is reached within 30 days, keeping global trade on edge.

💡 Dark and Twisted…Cereal Ad? 

Cinnamon Toast Crunch’s new “Must Cinnadust” ad taps into Gen Z’s love of true crime and early 2000s nostalgia with a dark, unexpected twist on cereal commercials. By using shock value and cultural trends, the brand breaks away from typical sunny ads to deliver something bold, weird, and unforgettable.

🎧 Are Baby Boomers Just Misunderstood? 

Discover how brands can better connect with Baby Boomers by understanding their values, cultural history, and emotional drivers beyond outdated stereotypes.

📦 Your Daily Tariff Check-In

The Federal Reserve is pausing interest rate cuts as it evaluates the inflationary impact of Trump’s tariffs, which Fed Chair Jerome Powell warns could significantly raise consumer costs.

👻 How Summerween Can Boost Sales

Summerween is a rising retail trend where brands boost summer sales by launching Halloween-themed promotions early, tapping into consumer demand for spooky decor and party supplies.

🎧 Why Your Double‑Tap Email Strategy Is Hurting Deliverability

In this episode of TWBERP, Pilothouse’s Jordan Gordon explains how the outdated “double-tap to non-openers” tactic is damaging email deliverability and revenue.

🧠 Which Generation is Often Forgotten By Marketers Despite Their High Purchasing Power? 

Which Generation is Often Forgotten By Marketers Despite Their High Purchasing Power? 

📦 Your Daily Tariff Check-In

President Trump exits the G7 summit after finalizing a trade deal with the U.K., putting pressure on other nations to meet his terms or face steep tariffs. With a July 9 deadline looming, countries like Japan and the EU are racing to negotiate before new trade penalties hit.

💡 David Protein’s Stellar Checkout and Post-Checkout Experience

David Protein is scaling fast in a crowded category, leveraging a strong protein-to-calorie ratio and $75M in funding to fuel growth.

SEARCH SURGE

SEARCH SURGE

🎧 How Back to Nature Repositioned Away from “Plant-Based” to Drive Shelf Velocity 

Back to Nature's bold rebrand swapped its “plant-based” messaging for a nostalgic, taste-focused identity—helping Barilla drive greater shelf velocity and broaden consumer appeal. Learn how retro packaging, simplified SKUs, and a total creative refresh helped the brand break the rules and win retail.

📦 Your Daily Tariff Check-In

The U.S. and U.K. have reached a new trade agreement at the G7 Summit, removing tariffs on aerospace and reducing auto industry duties from 25% to 10%. Meanwhile, Canada is in talks with the U.S. to finalize a similar deal within 30 days to resolve ongoing tariff issues.

🛒 Overcoming Cart Abandonment

Learn why nearly 70% of online shoppers abandon their carts and how unexpected costs are the #1 reason for lost sales. Discover actionable strategies—like transparent pricing and simplified checkout—to reduce abandonment and boost conversion rates by up to 40%.

📦 Your Daily Tariff Check-In

Stay updated on global trade shifts as G7 leaders meet in Alberta to discuss Trump’s upcoming tariff deadline. With the 90-day pause on reciprocal tariffs set to end July 8, the U.S. signals possible extensions for countries negotiating in good faith.

💡 Use The Element of Surprise To Boost Sales

Discover how DTC brands like Supergoop, WMP Eyewear, and Shiti Coolers are using mystery offers to boost sales and clear inventory. From surprise gifts at checkout to SMS-driven secret deals, learn how the element of surprise can increase AOV, grow your list, and drive customer excitement.