Prepare to have your perspective shifted.

Pumpkin Spice Searches Spike Early as Brands Kick Off Fall Promotions

Pumpkin spice searches are surging early as brands like Starbucks and Oreo kick off their fall promotions ahead of schedule.

Creative Ad Ideas to Make a Splash for Your End-of-Summer Sale

Get inspired with creative ad ideas for end-of-summer sales, from IG Stories postcards to blurred visuals and website screen grabs.

How Popflex Grew BFCM Sales by 91% with Targeted Email and SMS Strategies

Popflex increased BFCM revenue by 91% year-over-year by optimizing their email and SMS strategy with targeted segmentation and FOMO messaging.

How DEUX's Comparison Chart Boosts Conversions by Simplifying Customer Choices

DEUX uses a clever competitor comparison chart to highlight its unique selling points, making it easier for first-time customers to choose their product.

Boost Your BFCM Success with Klaviyo’s Data-Driven Toolkit from 80K Brands

Klaviyo's new toolkit offers proven strategies from 80,000 top brands to help you optimize your BFCM planning with data-backed guidance and actionable steps.

Walmart Tries to Woo Shoppers with Free Whoppers and Burger King Discounts

Walmart offers free Whoppers and discounts at Burger King to attract more Walmart+ subscribers and compete with Amazon.

What's Happening in Social: Five Key Questions Before You Launch Your Ads

Before going live with your ads, ask these five crucial questions, and stay in the loop with the latest industry news and upcoming events.

How VKTRY Gear Drove 240% Growth by Mastering Niche Marketing in Sports

Learn how VKTRY Gear achieved 240% growth by refining its niche marketing strategies, leveraging authentic influencer partnerships, and evolving its messaging to resonate with a targeted audience.

How Top Brands Like Skims and Fashion Nova Stay Ahead with Data Insights from Particl

Discover how brands like Skims and Fashion Nova use Particl's ecommerce database to gain a competitive edge with data on sales, products, and pricing.

How Coachtopia Won Over Gen Z with Sustainability, Innovation, and Community

Coachtopia captures Gen Z’s attention with a strong sustainability message, innovative designs, community collaboration, and transparent tech.

No More Ghosting with Insense Influencer Management

Stop wasting time on influencer outreach with Insense's all-in-one management service that handles everything from creative briefs to final deliverables.

Instagram Takes Us Back with New Profile Music Feature

Instagram brings back the MySpace vibes with a new feature that lets you add a 30-second music clip to your profile.

DTC35 - Soda Brands: Facebook Ads Analysis [DTC Archive]

This is an archived issue of the DTC newsletter.

DTC2 - Doing A/B Testing with Google Optimize [DTC Archive]

This is an archived issue of the DTC newsletter.

DTC1 - Meta Ads Manager's New Reporting Feature [DTC Archive]

This is an archived issue of the DTC newsletter.

DTC6 - Email Best Practices Leading up to Black Friday [DTC Archive]

This is an archived issue of the DTC newsletter.