DTC687: Trending - Dopamine Packaging Design

Good morning,

Google Ads is rolling out new brand guidelines for PMax campaigns.

Now, advertisers can share their brand font, logo, and color so the system can generate new asset variations that fit with your branding.

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Here’s what you’ll find in today’s DTC:

🌈 Why dopamine design is surging in popularity with DTC brands and how this design style promotes joyful consumption.
💡 How to leverage the ‘honeymoon phase’ on Amazon to make new products stand out.
☀️ And…here’s a more optimistic way to measure success that prioritizes self-growth over accomplishments.

You’re reading this newsletter along with new subscribers from: The Duppy Share, Ecoplex Energy, and TheraPsil. 👋

📧 You’ve Made Your Lists and Segments, Checked Them Twice…

…And now it’s time to find out if your email program is BFCM ‘24 naughty or nice (to your brands’ bottom line). 😈

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On November 20th at 10AM PST/1PM ET join Jordan Gordon, Pilothouse’s Head of Email and Retention and host of The World’s Best Email and Retention Podcast, for The Big Day Email and Retention Prep webinar.

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💰📧 To help you get the most out of the biggest revenue days of the year, Jordan will be covering:

• Pilothouse’s findings from the first three weeks of November
• A review of what Jordan has shared in the podcast including research, strategies, and insights
• Universal email goods, including: list hygiene, split testing and optimizing, and more
• One, two, or three message per day playbooks

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Seats are limited.

P.S. If you can’t make it, register anyways. We’ll send you the recording!

🌈 Minimal Is Out, Playful Dopamine Design Is In

Minimal design is finally out.

Searches for ‘dopamine design’ are at an all-time high as more brands turn to fun, bold colors, and playful packaging designs to excite customers and make consumption feel more joyful.

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What’s this?

The dopamine design trend is based on the idea that certain visual elements can help stimulate dopamine release, which is often associated with pleasure.

Meaning: Bold colors and patterns can make us happier and give us a mood boost. 🥳

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Why the change?

Post-pandemic consumers favor products that evoke joy and positivity, and we see brands embrace this sentiment in their packaging design choices.

Brands like Goodles, Fishwife, and Graza are leveraging dopamine design to connect emotionally with consumers.

But it’s not only snack and beverage brands getting in on the dopamine design trend, other popular product categories are also putting their own twist.

Fashion brands are promoting ‘dopamine dressing’ over social media, and home decor brands are teaching consumers how to create a joyful space with dopamine decor.

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The takeaway?

Dopamine design has a powerful effect on a consumer’s purchasing decision. When developing products, add personality and color to the product so your product is not only functional but uplifting.

🤯 Are Sales Tax Complexities Holding You Back? This FREE Guide Lets You Navigate Confidently and Boost Your Bottom Line!

The ecommerce world evolves quickly… and so do tax regulations.

Luckily, Avalara’s free guide, “The New Sales Tax Landscape for Ecommerce” lets you forget the frustration and navigate these changes with confidence. 😎

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Inside, you’ll find: 

• 📊 Key updates: Understand the latest sales tax laws
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• 💡 Efficiency tips: Streamline your tax processes
• 📈 Growth strategies: Turn compliance into a revenue driver

Don’t let sales tax complexities keep you up at night. 🦉

Reach out today and discover how they can simplify your strategy and support your ecommerce success.

🎧 Amazon Honeymoon Phase: Mastering Cold Start Strategies for New Product Launches

In this episode of the DTC Podcast, Pilothouse’s Amazon specialists, Rob and Clifford, dive into the nuances of Amazon’s “cold start” problem and how to leverage the “honeymoon phase” to make new products stand out.

They also reveal expert tips on maximizing profitability during Amazon’s high-traffic sales events.

👉 You can listen to the full episode with Clifford and Rob here.

🌐 IN THE SOCIAL SPHERE

It’s about the journey, not the destination. Here’s another way to measure success which focuses on the challenges you get to solve rather than your accomplishments.

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⚡ QUICK HITS

🎁 Need to boost last-minute holiday sales? Direct mail with Poplar offers fast, affordable, high-ROI campaigns that get noticed. Make this your best holiday season yet! Book a demo today! *

📈 Want to make sure BFCM 2024 is your best yet? Get access to real-time competitor insights on sales, discounts, and trends with Particl and automate your market strategy. Try 14 days FREE here. *

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💗 BRAND LOVE

Discover the freshest and most innovative brands that caught our eye! We spotlight new and exciting companies redefining their industries.

🍊 Heywell: Low sugar adaptogenic sparkling water that focuses on supporting energy and managing stress.
🍬 Tandy: Who doesn’t love their supplements in gummy form? Tandy makes single-serve bags of gummy supplements to help with digestive health, relaxation, focus, and energy.
🐝 Kobee’s: All natural, handmade personal care products with compostable packaging.

📥 Got a B2B Biz?

Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. Talk to our team to learn more.

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Have you heard our latest podcasts?

• 📧 TWBERP 6: The Inbox Has Changed - 2024 BFCM Game Plan
• 👡 Scaling Custom Footwear at Crocs and Customer Personalization
• ❌ AKNF 452: Q4 Google Campaign Media Buyer ‘Don’ts’
• 🤠 TWBERP 5: Outdoor Brand Filson’s Approach to Email Aesthetics
• 🥣 Scaling a DTC Bone Broth Empire with Brodo’s Marco Canora
• 👻 AKNF 450: Spooky Media Buying Mistakes Haunting Performance

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Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)

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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.

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