DTC849: Email Automation, Lomi’s Tech Stack, Viral Love Island Meme

Good morning, 

Here’s what you’ll find in today’s DTC:

⭐ Power of Email Automations
Reduce CAC and grow revenue. 

🌴 Love Island Memes
Why brands are jumping on this hilarious trend. 

🌎 Capture First-Time Customers
How Lomi generates $1M per month in sales.

📦 Daily Tariff Update Breaking news.

You’re reading this newsletter along with new subscribers from: Bauble Stockings, Midwest Foods, and Dirty Mids. 👋

🚀 Agency Owners: Ready to Scale With Clarity, Confidence, and People Who Get It?

Hiring. Retention. Evolving services. Managing client chaos. Protecting margin.

At 7, 8, even 9 figures, the pressure compounds—and it gets harder to find people who actually understand what you’re dealing with.

That’s why we built Agency: A private, curated community for 7, 8, and 9-figure agency founders who want to scale smarter—with peers who’ve been there too.

Inside you’ll find:

✅ Forum Groups: Hand-selected circles of 6–8 non-competing founders at your level. NDA-backed, high-trust, no fluff.

✅ Deal Flow: Warm intros and trusted referrals passed in real-time between members.

✅ Expert Roundtables & AMAs: No gurus—just real operators, sharing what’s working.

✅ Unfiltered Insight-Sharing: From pricing models to team structure to exits—nothing’s off the table.

✅ A Real Community: Not another Slack group. A room full of people who’ve done what you’ve done—and are building what you’re building next.

If you’re ready to scale and want a sharper edge while doing it:

🎧 How to Build a Persistent Revenue Ecosystem with Email & Retention

In this episode of TWBERP, Jordan Gordon from Pilothouse explores how high-performing DTC brands can design a multi-channel digital ecosystem.

We’ll dive into how email automations, CRO, and retention systems form the bedrock of your digital marketing, generating low-cost repeat revenue, reducing acquisition costs, and reinforcing brand growth.

In this episode, we dive into:

• The importance of automations: Why automations like abandonment, retention and lifecycle are the key to driving real revenue. 

“Revenue is coming from the automations … Automations get triggered when someone shows intent.”

• Which metrics matter: Learn how to track impressions, clicks, revenue, and cost per ecosystem.
  
• Circle of Growth: Paid visits feed automations and CRO → organic views → brand awareness → more paid channels.
  
• CRO as a Force Multiplier: Test homepage & product page variations to improve conversion on brand touchpoints.

👉 Listen to the full episode with Jordan here.

As Jordan always says, you can’t scale without email, and the cheapest customer to acquire is the one you already have.
🚨 If your ecosystem isn’t built to retain, convert, and compound, Pilothouse can help. Fill out the lead form here.

Brands are using this hilarious Love Island meme to drive engagement and show off their product line. 

The popular reality dating show is currently the second most watched show in America, surpassing 1 billion views. 

And there’s one scene in particular that’s become a fan favorite: When Huda reveals to Nic that she’s a mom. 

Brands like Hulken, Cocokind, and Naturium are jumping in on the fun by making carousel posts of the conversation and using it as an opportunity to show off their products along with ‘mini’ offerings as the punchline.

Can't view the image? Click here

🌎 How Lomi Educates First-Time Customers 

Lomi recycles food waste and has quickly become the go-to countertop compost machine.

The brand makes an estimated one million dollars per month through its DTC site by capturing customer data and its impressive omnichannel strategy.

Here’s some of the tools Lomi uses to build a robust customer retention strategy and educate first-time customers:

1️⃣ Closeby:  This app helps drive in-store sales for Lomi, which sells its products at different retailers.

The tool displays a map view of nearby stockists for customers who want to see and test the product in person before making a purchase.

2️⃣ Order Deadline: This highly rated tool informs customers of their expected delivery date, enhancing satisfaction with the shipping and delivery process.

Customers are given accurate estimates and are sent notification emails.

This reduces customer service requests and manages expectations for a stellar shopping experience.

3️⃣ Stay AI: Lomi uses this AI-optimized app to manage its subscription program.

Create sophisticated subscription offers and send branded communication regularly to improve customer retention and prevent churn.

Lomi uses its subscription app to speak to customers regularly and share helpful content, such as when to order replacement filters for their product. 

It also keeps customers invested in the product by tracking their carbon footprint. 

Which brand should we spy on next? Reply back and let us know!

📦 Your Daily Tariff Check-In

Whether it’s a minor tweak or a major shift, we’ll keep you posted on the latest tariff changes—so you’re always in the know. 

July 2, 2025 update:

• Countries Race To Meet Trump's July 9th Deadline 
  
  • The EU is willing to accept the U.S. 10% universal tariff if the U.S. makes exemptions on key sectors like
    pharmaceuticals, alcohol and semiconductors. The EU needs to reach a deal by next week before tariffs increase to 50%.
    
  • Trump says a trade deal with Japan is unlikely and threatens to raise tariffs on Japan to 30% or 35%.
    
  • Trade talks between Canada and the U.S. are back on after Prime Minister Carney eliminated the Digital Services Tax. Carney has promised to get a deal done by July 21st.

📥 Got a B2B Biz? 

Join dozens of B2B companies finding demand-gen success through our niche community of 150k brand leaders and founders this year. Talk to our team to learn more.

Have you heard our latest podcasts?

• 💰 How RYSE Used Meta Ads To Raise $10M+ In Equity
• 🚀 AKNF 520: How Pilothouse Tests 30+ Creatives Weekly on Meta 
• ❓Ad-venturous 7: Answering Gen Z Questions I Have As A Gen Z 
• 😀 TWBERP 39: How To Keep Your Customers Long Term 
• 🚴 Bookstrapping Revel Bikes from Innovation to Acquisition 
• 🔒 AKNF 518: CCPA/CPRA Explained For Ecomm Tech Managers  

Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)

DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.

Please note that items in this newsletter marked with * contain sponsored content.