Prepare to have your perspective shifted.

📦 Your Daily Tariff Check-In

New U.S. reciprocal tariffs are now in effect, with Brazil and India facing 50% rates on most goods. Trump signals possible additional tariffs on China, following recent moves tied to India’s Russian oil imports.

BRAND BREAKDOWN CONTINUED

Article’s Google ad strategy excels in visual execution and keyword targeting but misses opportunities in branded defense and storytelling. Pilothouse recommends testing story-driven YouTube creatives and strengthening branded Shopping coverage to improve engagement and protect high-intent traffic.

🛋️ Inside Article’s Paid Search Strategy

Article’s paid search strategy effectively highlights its no-retail-markup value and minimalist aesthetic but misses key messaging continuity between ads and landing pages. Pilothouse suggests improving message alignment and testing a mix of lifestyle and product-focused imagery to boost conversions.

🎧 7 Post-Click Metrics to Benchmark Your Funnel: Journey Metrics Crash Course 

Learn the 7 post-click metrics Jordan from Pilothouse uses to quickly assess funnel health and conversion performance. This episode breaks down cart add rates, discount impact, and how to optimize for repeat purchases using real ecommerce benchmarks.

💰 How MìLà Captures More Sales at Checkout

MìLà boosts conversions with urgency messaging and a countdown timer in the slide-out cart to encourage faster checkouts. By using scarcity tactics before the full checkout page, the brand reduces decision paralysis and drives more sales.

🎧 The TikTok Strategy, Tariff Setback, and Product Pivot Behind Plufl’s Growth

Plufl co-founder Yuki Kinoshita shares how the brand survived a 150% tariff hit by optimizing packaging, launching new products like the Hugl cooling pillow, and turning PR backlash into growth. From viral dog beds to pet-owner sheets, Plufl is evolving beyond novelty to build a lasting brand.

📦 Your Daily Tariff Check-In

U.S. announces steep new tariffs—35% on Canada, 50% on Brazil, and more—sparking global market volatility. Trade officials say rates are likely to hold, with only minor adjustments expected.

🧽 How Pine-Sol Doubled Its TikTok Following in One Month

Pine-Sol nearly doubled its TikTok following in a month by embracing lo-fi, chaotic content that feels native to Gen Z humor. Through episodic formats, original sounds, and real-time cultural moments, the legacy cleaning brand turned floor cleaner into viral entertainment.

🍊How Feals Designs for the Moment, Not Just the Product

Feals nails seasonal marketing by positioning its tangerine gummies as the perfect summer unwind alternative to alcohol. With calming visuals and benefit-led copy, the ad sells a mood—not just a product—anchored in ease, clarity, and lifestyle appeal.

📦 Your Daily Tariff Check-In

The U.S. imposed new tariffs of 10%–50% on imports from nearly 70 countries, including Canada, India, and Brazil, effective August 1, 2025. This sweeping move marks a major shift in trade policy under a new executive order.

🎧 Copy Pilothouse's Creative System for Q4 Scale!

Learn how Pilothouse builds scalable ad creative systems to win Q4 before it starts. This episode covers how to prep high-performing assets, iterate quickly, and make creative your most reliable growth lever as ad costs spike.

🎧 What the Lipstick Effect Gets Right and Where It Falls Short

Learn how the Lipstick Effect still shapes consumer behavior—and why it needs an update for today’s economy. This episode breaks down the rise of “little treat culture” and how brands can align product tiers with emotional buying triggers to drive smarter growth.

📦 Your Daily Tariff Check-In

The U.S. and China are in talks to extend their current tariff pause beyond the August 12, 2025 deadline. Existing tariffs remain in place, pending final approval from President Trump.

🫨 Turn Your Voice Notes into a Smart To-Do List

Turn voice notes into a smart, prioritized to-do list using AI tools like ChatGPT or Gemini. This simple 3-step method helps you declutter your mind, stay organized, and update tasks on the fly for better daily productivity.

📦 Your Daily Tariff Check-In

Trump ends de minimis exemption for all countries, closing the trade loophole on low-value imports. Starting August 29, all international packages will face new tariff rules—no exceptions.

💪 David Protein’s Ads Are Punching Above Their Weight

David Protein’s Meta ads are thriving thanks to creative formats like TikTok-style post-it visuals and authentic creator content that clearly communicate USPs. But to scale further, the brand must double down on A/B testing, message matching, and tailored creative per channel.