Prepare to have your perspective shifted.

👶 Four ways Little Spoon can sharpen its creatives

Little Spoon can strengthen its creative with clearer conversion levers, sharper messaging, focused product education, and verified proof points.

🎧 Does your email account look healthier than it is?

Jordan’s 12-point email inspection reveals how attribution, deliverability, engagement, sending volume, and flows can make a healthy-looking account misleading.

⚡ Test your next paid concept on organic first

Organic engagement can help brands identify promising hooks, visuals, and product angles before putting paid budget behind them.

🎧 Neil Patel says search didn’t die. It multiplied.

Neil explains how ChatGPT and other LLMs are reshaping search, attribution, and the strategies brands need to earn visibility in AI recommendations.

🤖 Four supplement brands building AI creative by funnel stage

Lemme, Moon Juice, Mars Men, and IM8 show how AI visuals, strategic copy, offers, and social proof can target different stages of awareness.

🫥 What would your customers do if your product disappeared?

Asking what customers would do if your product disappeared can uncover real competitors, buying occasions, and the reasons your best customers keep coming back.

📔 We took a peek under the hood of Paper Republic’s Shopify store

Paper Republic uses 3D product previews, fraud protection, and automated tracking to improve personalization while reducing costly post-purchase friction.

🎨 Six creative problems to fix before Q4 spend ramps

Fix repetitive formats, weak hooks, random testing, placement issues, and forgettable branding before higher Q4 spend makes them more expensive.

📊 What to measure when ROAS stops telling the whole story

Blended CAC, MER, contribution margin, incrementality, and LTV can reveal marketing value that platform ROAS misses.

🎒 How Mia Tui can pack more of its product smarts into its creative

Mia Tui can strengthen its creative with clearer branding, sharper hooks, better product education, and funnel-specific video concepts.

🎧 Should DTC Brands Wait Until $10M to Run Paid Ads?

Eric, Jordan, and Rafael unpack when paid acquisition makes sense, incrementality, and why stronger growth can sometimes make marketing metrics look worse.

🛠️ Before you buy more traffic, fix these 7 bottom-of-funnel leaks

Seven practical fixes across PDPs, popups, abandonment, welcome flows, and reactivation can help turn more existing traffic into customers.

🎧 How Once Upon a Farm's DTC Ads Grew Its Retail Business

Once Upon a Farm shows how DTC media can lift retail and Instacart sales, revealing why brands need to measure performance beyond ROAS.

💡 Text-only ads to test before Q4 hits

Simple typography, bold colors, repetition, and clear sale details can turn low-lift text-only creative into scroll-stopping Q4 ads.

🎧 Amazon Fees Hit 40%: How to Claw Back Margin and Stop Wasting Ad Spend

Tyler breaks down the Amazon Paradox and how brands can protect margin, reduce wasted spend, and make smarter marketplace decisions.

💡 Behind every Loop sale: a product discovery quiz, BYOB, and easy exchanges

Loop uses quizzes, build-your-own bundles, and frictionless exchanges to help shoppers choose confidently, increase AOV, and retain more revenue.