Prepare to have your perspective shifted.

‍🛠️ YouTube Introduces Brand Partner Access

YouTube has introduced Brand Partner Access, allowing brands to view performance insights for sponsored creator videos with creator approval. The update gives advertisers access to metrics like watch time, improving transparency and measurement for influencer marketing campaigns.

‍🎧 Ecom CEOs: How Pilothouse Used Meta’s Update to Drive 30% Higher CTRs with Fewer Campaigns

Pilothouse explains how Meta’s Andromeda update enabled campaign consolidation and drove 30% higher CTRs with fewer campaigns during BFCM. The episode covers partnership ads, scrappy creative, real-time tracking with Triple Whale, and modern strategies for scaling Meta ads efficiently.

‍💗 Black Friday Is Over, But Valentine’s Day Is Coming Soon…

Valentine’s Day ecommerce planning starts earlier than most brands expect, with high-intent shoppers browsing weeks before February. Pilothouse outlines how auditing past performance, studying competitors, and locking in creative and launch timelines early can drive higher Valentine’s Day 2026 conversions.

‍🎧 How Hungryroot Scaled Meta Spend by 10x with Partnership Ads + Meta and adMixt on Cyber 5 Success Strategies

Hungryroot shares how it scaled Meta ad spend by 10x using partnership ads in a DTC Podcast episode featuring insights from Meta and adMixt on Cyber 5 performance. The conversation breaks down targeting shifts, attribution strategy, and why partnership ads are outperforming traditional UGC for ecommerce brands.

‍🗞️ New Uber Direct Integration Allows Shopify Plus Merchants to Deliver Faster

Shopify Plus merchants can now offer one-hour, same-day, or scheduled delivery through a new Uber Direct integration built into Shopify checkout and POS. The feature helps brands capture high-intent and last-minute purchases across the U.S., Canada, and France without managing their own delivery logistics.

‍🎧 Building The Omnipresent Brand Part 1

In Building the Omnipresent Brand Part 1, Aves breaks down why traditional millennial branding no longer works and what replaces it in 2026. The episode explores how strong brand identity, cultural relevance, and omnipresence now drive consumer connection and growth.

‍🎨 AI Isn’t The Hero, It’s The Hype-Man

AI is transforming creative production by helping brands expand, remix, and scale existing assets faster without replacing human creativity. Pilothouse shows how tools like generative image fill and AI voiceover tech amplify real creative inputs to drive more efficient, high-performing ad testing.

‍🗞️ OpenAI’s Billion Dollar Disney Deal

OpenAI has signed a three-year licensing deal with Disney to bring iconic Disney characters to its AI video platform, Sora. The partnership includes a $1 billion investment from Disney, signaling a major expansion of AI-driven entertainment and media creation.

‍💰 Why Placement on The Page Matters

Vitruvi’s premium home scenting brand can unlock higher holiday conversions by improving website speed, mobile performance, and on-page user experience. Pilothouse CRO insights highlight faster load times, scent discovery tools, and stronger social proof as key drivers of trust and ecommerce growth.

‍👀 Pinterest Reveals 21 Surprising Trends for 2026

Pinterest’s 2026 Predicts report highlights 21 unexpected trends — from icy blue to cabbage to khaki — drawn from billions of search signals. The forecast spans color, food, fashion, and lifestyle shifts that brands can expect to see dominate next year.

‍🎧 Black Friday: What Worked And What Didn’t

Pilothouse’s Jordan breaks down which Black Friday email tactics actually moved revenue, from unconventional send times to mystery subject lines and smarter list segmentation. Learn why a tiny slice of your list drove most of the sales and how to structure taps for maximum inbox impact.

‍✏️ Let’s Get The Ball Rolling…On Q1 Planning

Smart brands use Q4 momentum to pre-plan Q1, testing creatives early and mapping key seasonal moments like New Year, Super Bowl, and Valentine’s Day. Start before December ends so budgets, offers, and winning ads are ready to scale on January 1 instead of scrambling.

‍🎧 Growth Metrics Every 7-Figure Brand Needs To Track

Sarah Carusona returns to the DTC Podcast to share the core growth metrics every 7-figure brand should track and the common mistakes she sees across operators. She breaks down why fractional CMOs fall short, how true growth owners drive results, and the performance-focused approach brands should take with spend and influencer budgets.

‍🛠️ Google Search Console Rolls Out Data on Social Channels

Google Search Console is adding Insights data that shows how users find your social channels, including YouTube, through search. The feature is rolling out gradually, so check your GSC account for access as it expands.

‍💰 When Brand Spend Shrinks, What Breaks First?

When brands cut Google brand spend too aggressively, Smart Bidding loses critical buyer-intent signals, causing non-brand CPCs to rise, conversion rates to fall, and overall performance to break within weeks. Gradual reductions, protective keyword strategies, and fresh intent signals are the only way to lower spend without tanking CAC heading into 2026.

‍🎧 BFCM + Meta in 2025: Shorter Promo Windows and Scrappy Pivots That Crushed

Meta success during BFCM 2025 came from speed, not perfection—brands that quickly tweaked offers, tested scrappy creatives, and cut losers early saw the biggest wins. Learn which offers performed, why messy ads beat polished ones, and how lighter exclusions and new account structures drove stronger results.