Prepare to have your perspective shifted.

5 Low-Hanging Fruit Ad Angles You Should Use Now

Maximize impact with minimal effort by using ad angles like press mentions, founder content, and behind-the-scenes shots to elevate your brand’s paid media strategy.

How to Turn 404 Errors Into Brand-Building Opportunities

Transform frustrating 404 errors into memorable experiences with custom pages that entertain, showcase brand personality, and guide visitors back to shopping.

Google’s Search Market Share Dips Below 90% for the First Time Since 2015

Google’s global search engine market share fell to 89.73%, highlighting the growing impact of AI answer engines and alternative platforms.

Google Ads Adds Promo Code Options for Advertisers

Google Ads now lets advertisers enhance listings with bar codes and QR codes under the Promotion Details section, making offers more accessible and engaging.

Maximize Ad Performance with Cost Cap Campaigns

Learn how Pilothouse's Meta team achieved higher ROAS and lower CPA by using cost caps in Advantage+ campaigns and how to replicate their strategy for your account.

Boost SEO Without Sacrificing Copy: The Eyebrow Technique

SEO expert Ross Hudgens shares the ‘eyebrow technique,’ a simple trick to enhance visibility by combining strategic keywords with persuasive, on-brand sales copy.

The Key Question for Achieving Your 2025 Goals

Ensure your brand has the expertise and resources to succeed in 2025. Learn how Pilothouse drives record-breaking results and start the year strong.

Meta Ends Fact-Checking, Sparking Advertiser Concerns

Meta’s move to replace fact-checking with community notes raises fears among brands about reputational risks from ads appearing near toxic content.

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The Rise of the “Wirkin”: Walmart’s Viral Birkin Dupe

Walmart’s $80 “Wirkin” bag, a viral dupe of the Birkin, highlights the ongoing demand for affordable luxury-inspired fashion in today’s dupe culture.

Tracking Customer Life Cycles for a Thriving DTC Brand

Jordan Gordon of Pilothouse shares strategies for tracking life cycles, building loyalty, reducing ad reliance, and increasing lifetime value on TWBERP’s latest podcast episode.

U.S. TikTok Users Migrate to RedNote Amid Ban

In response to the U.S. TikTok ban, users are flocking to RedNote, a Chinese social media app that surged to the top of the Apple App Store this week.

Navigating Meta’s New Data Restrictions for Sensitive Categories

Meta’s updated data-sharing rules impact brands in sensitive categories, limiting event tracking and raising ad costs. Learn how to adapt and optimize with Pilothouse's insights.

Master Influencer Marketing with the Influencer Illuminati Model

Join DTC and SARAL on January 29th to learn the Influencer Golden Triangle framework, hear success stories, and gain exclusive bonuses to build, grow, and scale your influencer strategy.

Meta Updates, Email Lifecycle Strategies, and the Rise of Dupe Culture

Explore Meta’s impact on sensitive category brands, why lifecycle tracking goes beyond email revenue, and the surging interest in Wirkin products amid dupe culture trends.

Unlocking Consumer Attention and Social Wins

Learn how to align KPIs with consumer insights, run successful micro-influencer campaigns like Plant People, and celebrate quirky January observances to boost engagement.