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Good morning,
Here’s what you’ll find in today’s DTC:
💗 Accessibility Awareness Day
Quick tips to make your site inclusive for all users.
🔢 Email Attribution Explained
Why your metrics differ across tools—and how to fix it.
📦 Tariff Tracker
Today’s top updates in global trade.
🤔 Trade Predictions
China and the U.S. ease up on tariffs—but what’s next?
You’re reading this newsletter along with new subscribers from: Cala Homes, Sweet Florence Candy, and WeAreNativ. 👋
💥 Introducing... Motion's 3rd Annual Make Ads That Convert Virtual Event Series!
The AI landscape changes every few seconds. ⏳
But the fundamental principles of why people buy stuff stay the same. 🛍️
🗓️ This May 27th to June 4th, Motion’s annual Make Ads That Convert virtual event series brings together bleeding-edge AI techniques and timeless advertising principles to give you the ultimate preparation to execute successful Facebook, TikTok, and YouTube ad campaigns.
🎟️ Register now for your free ticket, and get VIP access to all five live sessions featuring DTC advertising leaders Alex Cooper, Jimmy Slagle, Dara Denney, Jacob Posel and more.
🤔 Have a burning question? Ask the leading experts in AI and DTC in the live Q&As.
Don’t miss your chance.
Can’t attend live? No stress! Register anyway. You’ll get recordings of each session and secret bonuses. 👀
* sponsored
💡 Is Your Website Content Accessible?
Is your site accessible to all users?
Not all websites cater to people with disabilities, and those who fail to comply with the Americans with Disabilities Act (ADA) may find themselves in hot water.
What’s the Americans with Disabilities Act?
The Americans with Disabilities Act (ADA) outlines that all business websites should be accessible. Meaning that website content can be easily understood, navigated, and interacted with by all users.
Ecommerce owners should create an inclusive environment for anyone with visual, auditory, motor, or cognitive impairments.
Businesses that aren’t ADA-compliant may face fines or potential lawsuits.
Here are a few ways to make sure your site is ADA-compliant:
1️⃣ Offer alternative text for images.
2️⃣ Add captions or transcripts to video content.
3️⃣ Make it easy to resize text.
4️⃣ Create a simple navigation structure.
5️⃣ Create enough color contrast between your background and text color.
👉 Use this free tool WCAG Color Contrast Checker to see if your site colors pass the test.
The takeaway?
Look into digital accessibility tools like UserWay, which can make your website more inclusive for all users.
You wouldn’t want a user to abandon their purchase because your site experience is too overwhelming or difficult to decipher!
📦 Your Daily Tariff Check-In
Whether it’s a minor tweak or a major shift, we’ll keep you posted on the latest tariff changes—so you’re always in the know.
May 14, 2025 update:
⚡ Here’s What You Can Do When You Combine Classic Advertising Fundamentals With Advanced AI Techniques
🗓️ From May 27th to June 4th, Motion is changing the ad game with their 3rd annual Make Ads That Convert series.
💥 This series of five live sessions gives you access to the greatest minds leading AI and DTC, as you jump into hands-on workshops, live Q&As, and access to AI tools that aren’t even on your radar yet.
Get ready to explore 👀:
* sponsored
🎧 Why Your Email Clicks, Opens, and Orders Don’t Match Across Platforms
In this episode of TWBERP, Jordan Gordon from Pilothouse untangles one of the most misunderstood aspects of email marketing: what counts as a click, an open, and an order—and why none of your platforms agree.
Jordan brings a tactical teardown of the technical side of email engagement and attribution.
If you’ve ever wondered why Klaviyo, Shopify, and GA4 show different numbers or how much of your reported open rate is real, this episode is essential listening.
In this episode, you’ll learn:
👉 Listen to the full episode with Jordan here.
🌐 IN THE SOCIAL SPHERE
While the U.S. and China have agreed on a 90-day tariff pause, business owners still feel anxious and wonder what's next.
Aaron Rubin, CEO of ShipHero, predicts that the 145% tariff on China is not coming back. We may see larger tariffs on specific categories in a few months, but tariffs will be reduced on categories like apparel.
⚡ QUICK HITS
🤖 Everyone’s using AI tools. DTC advertising is evolving, you should too! Motion's Make Ads That Convert event will show you how the best thinkers in the DTC ad industry are adapting to the latest tech. RSVP here.*
🚀 Stop guessing, start scaling. Pilothouse and Songfinch struck a chord and scaled to $3M+ in monthly revenue. Meet the team behind the scale strategy.
📅 EVENTS
The Lead Summit - Focused on the fashion, beauty, home, and consumer innovation ecosystem, connecting startups with enterprise leaders and investors.
📅 May 28-29, 📍 Brooklyn, NY 💰 Apply for Tickets
Shoptalk Europe - The Shoptalk Europe community is an online network for retail and consumer brand executives across Europe. This community provides access to exclusive content, networking opportunities, and insights into the latest trends and innovations in the retail industry.
📅 June 2-4, 📍 Barcelona, Spain 💰 Free
📰 NEWS
📥 Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 150k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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Please note that items in this newsletter marked with * contain sponsored content.
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