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Here’s what you’ll find in today’s DTC:
🏃🏽 Call-to-Action Fixes
Quick wins to boost your Reel conversions.
⚡ Smarter Subscription Offers
Use tiered incentives to drive more signups.
📦 Tariff Tracker
Today’s essential trade update.
🌈 Apple’s Pride Watch Drop
See the boldest new colorway.
You’re reading this newsletter along with new subscribers from: SmartGraft, Saint Espresso, and Fujifilm. 👋
⚡ Classic Advertising Techniques Meet Cutting-Edge AI Tools In This Virtual Event
Take the best proven ad techniques, and level them up into the future. 🌟
➡️ Motion—the creative strategy command center—is hosting its 3rd annual Make Ads That Convert from May 27th to June 4th.
👉 This is the live virtual event that will change the way you create ads.
🧠 Get ready for five one-hour sessions, led by DTC's best advertising teachers, including Alex Cooper, Jimmy Slagle, Dara Denney and Jacob Posel.
Discover the skills you need to apply timeless advertising principles with modern AI tools. More than just a live event, you’ll get to create your own ads during hands-on workshops including access to new AI tools you haven't discovered yet.
Last year, over 11,000 DTC advertisers signed up for Motion's virtual series—don't miss your chance this year. 💫
* sponsored
💡 Debunking This Common CTA Myth
Did you know that over half of Reel ad creatives are missing this element?
A CTA.
A call to action is a must if you want to convert passive viewers into buyers.
And contrary to popular belief, you don't need to wait until the end of a super long ad to get customers to take action.
Avery, Lead Content Manager at Pilothouse and Podcast host of Ad-venturous, explains:
"I believe the best CTAs these days do not necessarily only live at the end of a video. It's more important now than ever to give folks a clear direction and motive when producing short-form video content."
Ask yourself these three questions:
1️⃣ What's the desired result?
2️⃣ What do they need to do?
3️⃣ Is there a time crunch?
Think of your CTA like a verbal map to take someone through to a conversion.
Start by dangling the old carrot (desired results) and then give clear instructions (which should just be clicking on the ad or anything else that pertains to your business specifically), and lastly, add in any timeline they need to follow if you've got a sale going or are limited on stock.
👉 Other ways to make your Reel’s CTA stand out: Create a branded CTA text sticker or a custom audio that includes your CTA.
The takeaway?
Don't leave your CTA until the end of your video.
Get customers to take action early, whether by visiting your ecommerce store or learning more about a promotion using both visual and audio.
🌟 Want Content That Drives Engagement, Boosts Conversions, and Goes Viral? Here’s How To Do It
How does minisocial help you create content that converts?
By combining the power of micro-influencer activations with high-performing UGC creation. 💁♀️
minisocial has already helped thousands of brands produce content that drives engagement, boosts conversions, and goes viral. 🚀
👏 Join top brands like Plant People, immi, Imperfect Foods, and Topicals to see results like:
🧑💻 With minisocial, it’s simple:
That’s it! Seamlessly activate 10, 25, 50, or 100 micro-influencers with zero hassle.
Unlock the UGC your brand needs to thrive! 📈
* sponsored
📦 Your Daily Tariff Check-In
Whether it’s a minor tweak or a major shift, we’ll keep you posted on the latest tariff changes—so you’re always in the know.
May 13, 2025 update:
🎧 How to Optimize Subscription Offers for Better Retention and Profit with Jordan Narducci
In this episode of the DTC Podcast, Eric welcomes Jordan Narducci—former Global DTC lead at Kellogg and VP at fast-growing supplement brand Momentous.
Now an independent consultant, Jordan shares tactical insights on how brands can transform their subscription and retention strategies to dramatically increase lifetime value (LTV).
In this episode, you’ll learn:
👉 Listen to the full episode with Jordan here.
⚡ QUICK HITS
⛏️ Spending too much time mining through data? Decile’s customer analytics is trusted by Brooklinen, HexClad, Athletic Greens, Bylt, & more to improve marketing spend and customer LTV. Take a tour of the product here. *
🤔 What if your growth plan is the problem? Pilothouse helps brands rethink, rebuild, and unlock growth with smarter strategies and a team built to move fast. Get connected here.
📰 NEWS
🔥 PRODUCT LAUNCH
Apple released a new Apple Watch Sport band for this year's Pride Month celebrations.
A colorful watch face accompanies the band and is available to order now.
📅 EVENTS
The Lead Summit - Focused on the fashion, beauty, home, and consumer innovation ecosystem, connecting startups with enterprise leaders and investors.
📅 May 28-29, 📍 Brooklyn, NY 💰 Apply for Tickets
Shoptalk Europe - The Shoptalk Europe community is an online network for retail and consumer brand executives across Europe. This community provides access to exclusive content, networking opportunities, and insights into the latest trends and innovations in the retail industry.
📅 June 2-4, 📍 Barcelona, Spain 💰 Free
📥 Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 150k+ brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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Please note that items in this newsletter marked with * contain sponsored content.
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