Prepare to have your perspective shifted.

‍🎧 The Future Is Human: How to Scale Your Creator Marketing Program (Without Losing Trust)

This episode explores how brands can scale creator marketing without losing authenticity, focusing on performance-driven briefs and smarter creator selection. Donatas Smailys breaks down why follower count matters less, how AI can improve creative output, and how to structure a high-ROI creator program from day one.

‍🎧 Q5: The Hidden Goldmine Between Christmas and New Year’s

Smart brands are capitalizing on the low-competition “Q5” window between Christmas and New Year’s, where cheaper CPMs and primed shoppers create a hidden profit spike. This episode breaks down which verticals win, which messages convert, and how to turn leftover BFCM creatives into extra year-end revenue.

‍🛍️ Chatbots Are The New Sales Associates You Didn’t Know You Hired

AI-powered chatbots are becoming brands’ always-on sales associates, driving conversions by answering questions, handling objections, and even recovering abandoned carts. With up to 95% of customer interactions soon involving AI, brands that adopt human-like chatbots gain a major revenue advantage.

‍👶 How KeaBabies Promotes Comfort and Trust

KeaBabies excels on Amazon with high-quality lifestyle images, emotionally resonant branding, and a well-structured store that builds trust with parents. Refining image order, strengthening A+ content, and surfacing the founders’ story can boost scannability and conversions.

‍🎧 Under the Hood: What’s Really Happening In Your Account

Jordan Gordon exposes how false metrics like bot clicks and privacy opens can trick DTC brands into thinking their email campaigns are performing well. This episode reveals how to identify deliverability issues that secretly hurt retention and revenue.

‍🛠️ Meta Adds Device Platform to Value Rules

Meta’s new Value Rules update lets advertisers adjust bids by device platform—mobile or desktop—for better lead quality. The added control helps optimize ad spend and improve campaign performance.

‍🤔 Why Brands Are Reimagining Products As Experiences

Brands are transforming products into shareable experiences to attract Gen Z, who value participation and community over material goods. To win in the experience economy, create small, clever moments—like viral digital tools or interactive events—that invite fans to engage and share.

‍🎧 How Nate Lagos 4x Original Grain’s Growth Using Persona-Based CRO

Nate Lagos breaks down how persona-based ad creative and CRO 4x Original Grain’s revenue, from a “Better Than Black Friday” offer to rigorous site testing. Learn to map Meta ad angles to tailored landing pages, test messaging before launch, and use CRO as a compounding growth lever.

‍📥 5 Email Retention Strategies to Maximize Q4 Sales

Maximize Q4/BFCM sales with five email retention strategies: start early, audit flows, segment and personalize, protect deliverability, and track performance daily.

‍🎧 Creative Strategy in the Andromeda Era: What Actually Works on Meta Now

Discover what works on Meta now with the Andromeda algorithm—AKNF breaks down DTC creative strategy with Pilothouse’s Aves. Learn why the one-winner ad fails, how to run a creative audit, build creative range, and test hooks that scale.

‍📸 Give Your Product Photos An AI Glow Up

Photoshop’s new Nano Banana (Gemini 2.5) AI lets brands instantly transform static product shots with text prompts like “add golden hour lighting” or “place on a marble countertop.” Faster and more realistic than Firefly or Sora, it helps DTC brands create scroll-stopping visuals and scale content without costly photo shoots.

‍Meta Earns Billions From Scam Ads

Reuters reports scam ads on Meta may account for up to 10% of revenue last year, about $16 billion. The scale highlights widespread fraud on Facebook and Instagram and renewed scrutiny of Meta’s ad enforcement.

‍🎧 How &Collar Drives Growth with Pricing, Persona & Shipping Tests

&Collar scaled from $20K in 2017 to $13M by using Intelligems to test pricing, personas, and shipping thresholds.

‍🎧 Why Gifting Deserves Its Own Strategy This Q4

Q4 gifting strategy for DTC brands: Aves of Pilothouse shares a 4-step framework to map real gifting behavior and link emotional triggers to product USPs.

‍💰 Battling The Post-Cyber Week Slump

Stop the post-Cyber Week slump by launching evergreen gifting copy and creative during Black Friday to gather data and social proof.

‍💄 When Minimalism Meets Paid Social: REFY’s Opportunity to Go Bigger

REFY’s minimalist aesthetic shines in paid social, but its ads need more storytelling and product education to drive conversions. By adding light-touch copy and founder-led context, REFY can turn sleek visuals into scroll-stopping, high-performing campaigns.