Prepare to have your perspective shifted.

💰 Goodbye Video Action, Hello Demand Gen

Google’s Demand Gen campaigns replace Video Action Campaigns with a unified system that delivers creative across YouTube, Shorts, Discover, and Gmail for better reach and performance. Like containerization in shipping, Demand Gen standardizes ad delivery—reducing friction, improving efficiency, and helping brands scale faster.

🎃 It’s High Stakes Season: Execute and Drive Sales Now

Holiday shopping now starts in October, not Black Friday. Pilothouse reports that brands launching campaigns, promos, and inventory plans early can capture demand, test strategies, and gain a head start before BFCM competition peaks.

🎧 How Dad Gang Scaled From 100K to 700K Hats Without Changing Their Simple Playbook

Discover how Dad Gang grew from 100K to 700K hats sold by keeping its ‘Keep It Simple, Stupid’ playbook intact. Co-founder Bart Szaniewski shares how authenticity, community, and simplicity fueled sustainable, emotionally driven growth.

🎧 How to Use Amazon as Part of a Unified Growth Strategy

Learn how to turn Amazon into a true growth channel without sacrificing margin or first-party data. Pilothouse’s Rob shares tactics for profitable keyword targeting, reclaiming customer data, and optimizing listings for Amazon’s new AI assistant, Rufus.

💰 What We Learned From Amazon’s Big Deal Days Sale

Amazon’s Big Deal Days showed that strategic, margin-smart discounts outperform blanket price cuts. Brands focusing on targeted promos, profit protection, and high-AOV products saw stronger results and valuable insights to guide BFCM pricing strategy.

🎧 Inside Meta’s Disruptor Playbook with AS Beauty: AI, Creators & Campaign Tactics for Q4

Meta’s Disruptors Program reveals how top brands like AS Beauty are using AI tools, creators, and diversified campaigns to dominate Q4 performance marketing. Learn why focusing on incrementality, creative variety, and full-funnel strategies is redefining success beyond ROAS this holiday season.

🎧 Build Better Sales Ads

Aves from Pilothouse shares tactical Q4 sale ad strategies focused on simplicity, creative diversity, and optimized post-click experiences. Learn how clear offers, dynamic landing pages, and flexible ad setups can maximize performance during peak shopping season.

💰 Do You Have Access To Meta’s New Carousel Feature?

Meta is rolling out a new carousel feature that lets advertisers turn standard video or static ads into dynamic catalog carousels powered by AI product selection. Early Pilothouse tests show promising results, making this a must-try for brands with strong visuals and connected product catalogs.

✨ How Kith Elevates The Ecommerce Experience

Kith delivers a premium ecommerce experience through sleek visuals, storytelling, and exclusive collaborations that build luxury appeal and loyalty. However, improving site speed, readability, and image optimization could further enhance user engagement and performance.

🎧 Talk Turkey: The Q4 Email Gut Check

Most email programs look successful but fail to reach real inboxes due to Apple Privacy Opens, bot clicks, and poor list hygiene. Learn five proven tactics from Pilothouse’s Jordan Gordon to audit your email performance and maximize deliverability this Q4.

💰 How Much Creative Do You Need For Q4?

Learn how to estimate the number of Meta ad creatives you’ll need for Q4 using Pilothouse’s simple formula based on ad spend and target CPA. Use their free Creative Volume Calculator to plan your content pillars and optimize ad performance through the holiday season.

🎧 How WYNK Engineered Explosive Growth In A Regulated Environment

WYNK co-founder **Angus Rittenburg** reveals how he applied an engineering mindset from Tesla to scale THC beverages nationwide. In this DTC Podcast episode, he shares how WYNK’s mobile production model, creative marketing, and regulatory innovation turned compliance challenges into a competitive moat driving explosive growth.

🤖 Sora Reaches 1 Million Downloads

OpenAI’s text-to-video tool Sora hit over one million downloads in under five days, surpassing ChatGPT’s launch pace. The invite-only app lets users generate realistic 10-second videos from text, marking a major leap in fast, accessible content creation for brands.

🛏️ How Nectar Sleep Creates Urgency In Its Pop-Up

Nectar Sleep drives conversions with an email pop-up that combines urgency, clarity, and value—offering up to 50% off mattresses and $599 in free accessories. By updating holiday language, showcasing crisp visuals, and using strong CTAs, the brand motivates quick action from potential buyers.

🎧 Ad Library Teardown: Crown Affair’s Ritual-Driven Growth Strategy

Crown Affair is scaling toward $30M by blending ritual-based branding with a balanced mix of CGC, retail, and lifestyle content. In this AKNF episode, Eric and Aves unpack how its intentional messaging, Sephora ads, and smart Instagram strategy drive habit-forming growth.

💰 Do You Have Access To Meta’s Value Rules?

Meta’s new Value Rules feature lets advertisers boost efficiency by adjusting bids based on customer lifetime value, prioritizing high-value audiences and reducing spend on low performers. Rolled out in August, this tool helps brands better align Meta bidding with real business performance through ad set–level customization.