Prepare to have your perspective shifted.

DTC493 - Michael CeraVe Super Bowl Ad Campaign [DTC Archive]

We break down why Michael Cera and CeraVe’s Super Bowl ad campaign was a hit with viewers and how the skincare brand grew its organic traffic.

DTC494 - How To Do Content Batching - DTC Ecommerce Newsletter [DTC Archive]

Tips on how to do content batching so you can create an efficient content creation workflow. Learn how to use this productivity hack and save time.

DTC498 - Outway Socks' Ecommerce Growth Strategy [DTC Archive]

How Outway Socks navigated the challenges of rapid growth in a post-pandemic landscape and the strategic decision to focus on what truly drives sales.

DTC495 - SKIMs and Usher's Restock Campaign [DTC Archive]

We explain how SKIMs well-timed collaboration with Super Bowl halftime performer Usher resulted in a successful restock campaign and increased sales.

DTC496 - How TikTok Impacts Search Habits [DTC Archive]

We analyze how TikTok has impacted online search habits, Gen Z's search preferences, and why Google is prioritizing TikTok content in search.

DTC497 - LinkedIn Algorithm Insights 2024 [DTC Archive]

Everything you need to know about LinkedIn algorithm insights for 2024, best practices, and how to grow your brand's online authority and reputation.

DTC500 - 500th Edition Ecommerce Newsletter Learnings [DTC Archive]

Special compilation of our most impactful advice and analysis. Dive into expert learnings and trends that have shaped the direct-to-consumer market.

DTC499 - Amazon Modifiers Growth Strategy [DTC Archive]

Maximize Amazon ads with our placement modifiers guide. Learn strategic bid adjustments for targeted campaigns and improved sales performance.

DTC503 - Shopify Launches Semantic Search Feature [DTC Archive]

We discuss Shopify's new semantic search feature and explain the difference between semantic keyword search and its effect on conversion rates.

DTC501 - Amazon Search: Two Keyword Strategies [DTC Archive]

Learn how to improve your Amazon search visibility with branded and generic keywords. Plus, insights on two growth strategies for Amazon sellers.

DTC502 - Reesa Teesa Long Form Video Content Tips [DTC Archive]

Why Reesa Teesa’s 50 part TikTok series about her scammer husband captivated users plus long-form video content tips and tactics for brands.

DTC504 - Temu’s Growth Strategy: Referrals [DTC Archive]

Analyzing Temu’s aggressive growth strategy and how they used their referral program to attract and retain new customers across the globe.

DTC505 - Why Baggu Is So Popular With Gen Z [DTC Archive]

We dive into how reusable brand Baggu was able to captivate Gen Z with their affordable accessories, sustainability mission, and fun collaborations.

DTC506 - Is Advertising on Reddit Worth It? [DTC Archive]

We discuss whether ecommerce businesses should advertise on Reddit, different types of Reddit ad formats available and targeting niche audiences.

DTC508 - Osea’s Leap Year Marketing Campaign [DTC Archive]

We analyze Osea Malibu’s Leap Year Marketing campaign and why their 90s retro website did a great job of resonating with their target demographic.

DTC507 - Analyzing KITH’s Loyalty Program App [DTC Archive]

We examine how premium apparel brand KITH’s loyalty program app engages and rewards customers with exclusive products and early access to shop.