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Issue 355
ATTN: Agency Owners,
We're cooking up some big things here at the Pilothouse group. We're on a growth mission and are looking for digital marketing agencies to join our thriving family.
If you've been toying with the idea of selling your agency, let's talk! Message [email protected] and let’s start a conversation!
On with the show: 👇
🎵 Bytedance’s music creation app ‘Ripple’ is currently being tested in a closed beta with select users in the US. The software and UI intends to mimic the workflow of conventional digital audio workstations (DAWs).
📺 Youtube is testing new content limitations for users who leverage ad blockers while streaming video content. A notification informed users that content would be blocked if their ad blocker wasn’t disabled.
🐦 Linda Yaccarino, Twitter’s CEO, has outlined some areas of interest in the platform’s journey to establish strong relations with advertisers. Video content, AI integrations, and commerce options are all under consideration.
♾️ Meta published a “creative mini manual” as a guide to craft high-performing Reels content. The document contains best practices for creators to tailor content specifically for Meta’s user base and platform.
🎯 Pinterest is interested in a new AI tool that could improve the platform’s ad targeting capabilities. With a user’s permission, the AI would scan the content of a connected email inbox to understand a user’s interests.
Ahh yes, exactly what we wanted… A Word doc interior design.
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DTC Newsletter is written by Rebecca Knight, Kelsey Hess, and Michael Venditti. Edited by Claire Beveridge and Eric Dyck.
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