We'll always bring you top-notch memes. You’re welcome 🤣
In this newsletter, you’ll find: 👇
📦 Are you making the most of your reviews?
📦 Acing your back-to-school campaigns
📦 Elevate your emails to new heights
📦 Getting your top customers' attention with push notifications
Read till the end to access exclusive DTC swag. 😎
👉 If a pal forwarded this to you, subscribe, so you never miss out.
♻️ Review your reviews
A DTC business must understand what customers value about their brand and product. Authentic communication often comes from reviews, which is why they are so influential in a purchase decision.
Pilothouse has the perfect way to assess your reviews with AI tools like ChatGPT. Start gathering valuable insights from reviews to uncover what people appreciate about your products and what they missed out on by purchasing from the competitor.
✅ Starting right
To analyze information, you need information (duh!), so be sure to save your reviews either as a document within a third-party extension or by exporting them from your store into a spreadsheet.
If you have your reviews organized in a spreadsheet software like Google Sheets, here’s what you should do:
🤔 The ‘why’ behind the ‘what’
Let’s put these steps into practice. If Product A has 20 reviews and you want to know what the most common phrases are within these reviews, ask ChatGPT to, “Identify the top five most common terms within this list of product reviews,” and paste your content after this prompt.
Once you have the results, you’ll have five key terms that you can leverage in future marketing campaigns. Then, take your analysis one step further to figure out why your consumers are saying these things.
🙄 Yes, it’s more than a glorified search function
You can ask ChatGPT to generate a few statements that summarize the review content using a prompt like, “Provide a few statements about the overall perception of Product A.” With these statements, you can build out some copy to test alongside your creative to see what connects with your audience.
💪 Don’t forget your competitors!
Head over to Amazon and filter for the 1-star reviews of your competitor’s product. Using ChatGPT in the same way, you’ll identify the common phrases in this batch of data to uncover what people struggle with most.
A product could be too expensive, lazily constructed, or unintuitive. Whatever you uncover, do the opposite. Make sure your product is a solution to these issues, not the creator.
🌦️ Rainbows and rain clouds
With your own negative reviews, compile keywords and dig deeper to understand why people are posting these opinions. A few harsh terms you may see could include: Cheap, broken, or plastic-y. 😣
While these can be difficult to read at times, feedback like these can provide an opportunity to reflect on your manufacturing process. People don’t often say harsh things without a reason to do so, and it’s up to your team to find the true meaning of their message.
There’s more where this came from, keep scrollin’! 👇
Back-to-School is one of the biggest consumer events of the year. 67% of the population will be in on the action!
Do you have a strategy to capitalize on this crucial shopping season?
Time to dust off that notebook and sign up for LTK’s Back-to-School masterclass on June 14! 📓
In this live virtual event, you’ll learn:
You'll walk away knowing exactly how to use influencer marketing to stay ahead of the competition and make Back-to-School one of your most successful campaigns of the year.
P.S. Can't make the live event? Sign up anyway to get the webinar recording and PDF.
🎁 Giving to gifters
If you notice people mentioning your product as a “gift” or “present”, this is a great opportunity to cross-sell, upsell, curate a loyalty program, or consider a referral program. Your brand could likely implement at least one of these initiatives to test with your consumers.
Alternatively, you can forego offering gifts and market your product as the perfect gift! If your reviews contain language around gifting, you’re likely selling a memorable experience along with your product, so explore new ways to leverage that angle.
When people give your product as a gift, they are more inclined to be vocal advocates for your brand. 📣 Reward the most engaged consumers with loyalty or referral incentives to increase retention and generate higher lifetime value (LTV).
Cross-sell or upsell products by including accessories or trials at a discount labeled as “the perfect gift.” If a consumer was going to buy your product anyway, they can easily feed two birds with one seed by adding a gift for their loved one in the checkout process.
🤭 Aw shucks!
Everyone loves a compliment now and then. If your customers are receiving compliments by using or wearing your product, take that language and curate imagery or design elements that embody that warm fuzzy feeling we all know and love.
You’ll also notice that compliment-centered reviews may mention a location or activity:
“I love wearing these shoes out to the park every Sunday!”
You’ll likely get a setting and an emotion to experiment with in these types of reviews, so take the concept and run wild with it in your creative until you land on a draft to finalize and test.
🤝 Best service in town
If a few reviews mention positive experiences with your customer service team, it’s just another thing to gush about. When customers trust that you are there to support them, they will be more inclined to invest in your brand or at the very least, give your products a chance. Sometimes that’s all it takes to convert a visitor into a customer.
📊 Where it matters most
The Pilothouse team is always looking to optimize their workflows and we’ll continue sharing those tips and tricks with you!
Now with the ability to quickly analyze and extract meaningful content from your reviews, it’s easier and faster than ever to understand what customers truly value in your brand. Leveraging these insights in your marketing efforts increases brand awareness, customer satisfaction, and credibility where it matters most: From the perspective of your loyal fans.
How have you used reviews to change your marketing angle or perspective? Let us know in a reply!
🤖 If you think you’re pretty slick with AI and chatbots, try organizing your data with an AI integration on Google Sheets!
If your retention strategy relies solely on email and SMS, you're missing out on one of the biggest money-makers in the retention marketing flywheel: Push notifications.
Brands with mobile apps use push notifications to get their top customers returning to shop 3-4x more than any other channel. Why? Push notifications are fully branded and allow customers to seamlessly move from notification to a checkout flow in just one tap, so no wonder revenue per session averages 95% higher in an app. 🤯
👉 Discover how to turn your customer's home screen into a top-performing sales channel here.
🤗 Make it personal
It’s important to make people feel special. In a fast-paced digital world, these experiences can be few and far between, so personalization is key in building meaningful relationships with your customers.
By tailoring your email communications, you curate a more engaging and relevant experience for your most invested consumers. Elevate your emails beyond addressing the customer by their first name with these winning strategies. 👇
📊 Segmentation
Organize your customers into segments based on demographics, purchase history, or engagement level. With these groups, you can craft targeted content that addresses each one and their unique needs to encourage higher levels of engagement.
You won’t want to send a loyalty or referral offer to the newest subscriber. Chances are, they’ll think your brand is too pushy and tap that unsub button faster than you can say “conversion,” hence why accurate and regular segmentation is so important.
💥 Dynamic content
Some platforms tout features like automated email sends based on customer actions. For example, if a customer abandons their cart, you could be in a position to send a personalized reminder email with a slight discount to help them complete their purchase.
These features could require third-party extensions on your site, but don’t sleep on these opportunities any longer! Sometimes, people get distracted (fast-paced digital world, remember?), so a little encouragement goes a long way.
🎉 Birthday party
Everyone deserves a present on their birthday—celebrate your customers by sending offers on their birthday or account anniversary! Offer exclusive discounts or special promotions to make them feel valued and appreciated.
🧠 More than a name
Using segments and metrics like open rates, click-through rates, and conversion rates can help your team understand what kind of personalization resonates best with your audience.
Personalization goes beyond simply inserting a name. Elevate your emails with different personalization strategies to understand how your customers perceive your brand and to support authentic connections to your audience.
📹 Join Dara Denney and Motion for 'Make Ads That Convert.' Dara has spent $100M in paid social ads and is spilling her secrets on how to produce high-performing ads in four sessions from May 30 to July 11. Register now! *
🌲 Amazon is looking to enter the mobile service field that targeting Prime members. The phone service is rumored to include affordable and free tiers.
♾️ Meta previewed the Meta Quest 3 headset. The new headset is set to arrive this fall with superior performance and resolution along with a price cut to the latest model, the Quest 2, as of June 4, 2023.
🔎 Google expanded its digital coaching program to be more accessible for small and medium-sized businesses. The initiative focuses on driving brand awareness through Google’s platform.
🎵 TikTok published their 2023 Holiday Marketing Playbook far in advance of the shopping season. The publication also features helpful insights into shopping on the platform.
🚨 Last Call for Google Analytics 4! GA4 is replacing Universal Analytics on July 1st. Is your store ready? GA4 overview and all you need to know with Charles Farina in partnership with Aidaptive. Register now. *
💭 Manifesting Your Dreams with Samantha from Maniscripting.
💚 "Enlightened Hospitality" and the Secret to Killer CX with Eli Weiss from Jones Road Beauty.
💄 8-Figure Beauty Empire Trinny London's Epic Organic Content.
🚗 The Road to 9-Figures with Cody Plofker from Jones Road Beauty (Plus Cody’s YouTube and Meta Ads Funnel Breakdown).
🤑 How Not to Grow an 8-Figure Business (Obvi Panel - C-Suite Preview).
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Michael Venditti. Edited by Claire Beveridge and Eric Dyck.
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