Prepare to have your perspective shifted.

📦 Your Daily Tariff Check-In

Stay up to date on the latest tariff developments—June 6, 2025, brings news that the U.S. and China are restarting trade talks after a positive 90-minute call between Trump and Xi Jinping. The renewed discussions signal potential shifts in tariff policies that could impact global trade and ecommerce strategy.

💡 TikTok Adds More Robust Ad Tools

TikTok unveiled powerful ad tools at its 2024 TikTok World Summit, including a Search Ads Center, Market Scope analytics dashboard, and mid-funnel Brand Consideration Ads to help brands better target users throughout the buying journey. With the new Content Suite for sourcing UGC and deeper campaign optimization features, TikTok is evolving into a full-funnel performance platform for high-intent audience conversion.

🍎 Discover How Plant People Dominated The Wellness Space With A Multi-Channel Approach

minisocial

Search Surge - Dopamine Menu

Discover the rising trend of dopamine menus—a curated list of joyful activities designed to boost your mood and provide a mental reset. Originally popularized for ADHD, these menus are now embraced by the self-care movement as a way to combat anxiety and overwhelm. What’s on your dopamine menu?

🎧 It Pains My Gen Z Heart To Say This But…Millennials Might Be Super Cool?

🎧 Why are millennials so nostalgic—and what can marketers learn from it? Dive into this week’s episode of Ad-venturous as Avery explores how millennial nostalgia goes beyond stereotypes, revealing its roots in individuality, early internet culture, and self-expression. Discover how this future-oriented cognitive function can be a powerful tool for connecting with audiences today!

⚡ How Shoott Scaled Google & Meta Without Sacrificing Performance

Learn how Shoott, a fast-growing photography platform, scaled Google and Meta ads with Pilothouse, achieving +33% Google conversions, -22% CPA, +40% Meta conversions, and -10% CPA—all while maintaining profitability. Discover the strategies behind their success, from seasonal optimizations to refined targeting and cross-channel collaboration. Ready to scale your growth engine?

💡 Are Your Amazon Ads Driving Incremental Revenue or Incremental Profit?

Discover how to optimize your Amazon Ads strategy by balancing incremental revenue and profit. Learn when to focus on ranking keywords for long-term organic growth and when to prioritize defending top rankings for maximum profitability. Pilothouse's Amazon team shares actionable insights to help you drive sustainable, profitable sales while minimizing unnecessary ad spend.

🌶️ Burt’s Bees Partners with Mike’s Hot Honey

Burt's Bees teams up with Mike's Hot Honey! Discover their new limited-edition spicy lip balm, available now on Burtsbees.com and TikTok Shop.

💡 Key Stats From Meeker’s 340-Page AI Report

Explore key stats from Mary Meeker's AI report: ChatGPT's explosive growth, massive tech investments, plummeting costs, and the fierce global AI race. Surprisingly optimistic insights!

SPONSOR

SPONSOR

🤖 AI NEWS - 06/04/2025

Jony Ive, Apple's former chief design officer, has joined OpenAI, sparking excitement for a new AI-enabled device. Driven by the belief that "humanity deserves better," this compact, screenless, and wearable device will be fully aware of its user's environment.

🎧 This Category Didn’t Exist Until CharCharms Showed Up

Discover the inspiring journey of Char Charms founder Charlotte Trecartin, from college dorm prototypes to nationwide deals with Target and Dick's Sporting Goods. Learn how scrappy beginnings, TikTok virality, and LinkedIn outreach fueled major retail success, strategies for differentiating DTC and retail product lines, and the challenges of scaling production. Plus, get a sneak peek at future collaborations like Hello Kitty!

♥️ What We Can Learn About Good Copy From This Chivas Regal Ad

Get inspired for Father's Day with Chivas Regal's classic print ad by legendary copywriter David Abbott. This touching tribute showcases the power of repetition (using "because" 25 times!), precise yet universal details that build an emotional connection, and a perfect tie-in that positions the product as a well-deserved reward. Learn how to craft compelling, emotionally resonant copy that doesn't feel like an ad.

🌐 IN THE SOCIAL SPHERE

AI unicorn Builder.Ai, valued at $1.5 billion, has declared bankruptcy after founder Sachin Dev Duggal's false claim of a 300% revenue increase was exposed. It was revealed the Microsoft-backed company's "AI" was actually human software engineers from India.

🎧 How Pilothouse Prepares for Q4: Lessons from Meta Media Buying, Mother’s Day, and Creative Strategy

Prepare your Q4 strategy with insights from Pilothouse and Ad-venturous! This DTC Podcast episode breaks down Q2 lessons, including a Mother's Day post-mortem, Meta's Advantage+ changes and CPM trends, and why Memorial Day is a key opportunity. Tune in to optimize your media buying and creative strategy.

📦 Your Daily Tariff Check-In

Stay ahead of tariff changes! Our June 2, 2025 update covers the EU's potential countermeasures, rising US-China trade tensions despite recent tariff reductions, and Trump's increased tariffs on steel and aluminum. Get the latest insights to navigate global trade.