A conversation about his son’s Hot Wheels sent Jordan down a Formula 1 rabbit hole.
A Walmart purchase, Red Bull videos, and a Google search eventually led him to create an F1 account and download the app.
In this episode of the World’s Best Email and Retention Podcast, Jordan traces the touchpoints that pulled him in and the opportunities to turn that interest into paid streaming. He covers word of mouth that your attribution tools miss, content that builds interest across channels, and a voting experience that captures email addresses without a discount.
Plus, a look at F1’s app onboarding: push notification permissions, tracking consent, and clear controls that let users change their preferences.
TIMESTAMPS
- 00:00 Email and CRO for ecommerce revenue
- 00:29 Episode preview
- 01:23 How Jordan got marketed to
- 02:20 Understanding the customer persona
- 06:13 The Hot Wheels conversation that started it
- 06:42 Word of mouth your attribution tools miss
- 08:36 Turning a recommendation into a Walmart purchase
- 10:02 Red Bull videos and the YouTube rabbit hole
- 11:30 Exploring F1’s business model
- 13:49 Google search and the F1 website
- 14:46 The path toward paid streaming
- 15:38 Capturing leads without a discount
- 17:08 App downloads and push notifications
- 18:04 Walking through F1’s app onboarding
- 19:30 Permission controls and subscription retention
- 21:20 Final thoughts
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
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Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
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