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In this episode, we dig into the findings from the State of AI in DTC Marketing report, produced in partnership with Triple Whale. Our guest, Anthony DelPizzo, Director of Product Marketing at Triple Whale, walks us through how DTC brands are using AI—what’s working, what’s not, and where it’s all headed.
Key Insights:
- 93.5% of DTC brands use AI today, but most still struggle with implementation clarity.
- Creative tasks are the top entry point, with tools reducing ideation and briefing time by 80–90%.
- Larger brands use AI for strategic ops like budgeting, forecasting, and media mix modeling.
- Only 60% of brands have anyone officially “owning” AI, which creates fragmentation.
- Trust is the biggest barrier—brands are hesitant to rely on tools without verifiable ROI.
- AI isn’t the future—it’s being used today in real DTC brands. But without a solid data foundation and clear org-wide strategy, most teams are under-leveraging the tech.
This episode unpacks how brands are finding wins and where the gaps still lie.
Download the report: https://www.directtoconsumer.co/partnerships/ai-in-dtc-marketing
Timestamps
00:00 Triple Whale’s AI and Moby Chat Overview
04:00 How DTC Brands Use AI for Creative and Copy
08:00 AI’s Role in Strategy, Forecasting and Attribution
12:00 Using MMM and Moby to Optimize Marketing Spend
18:00 The Rise of AI Agents and Their Business Impact
22:00 Who Owns AI in Organizations and How to Scale It
26:00 How Brands Start Small and Scale AI Usage
30:00 The Future of AI-Driven Marketing and Persistent AI Agents
Hashtags
#DTCMarketing #AIinEcommerce #TripleWhale #MobyChat #DigitalMarketing #EcommerceGrowth #MarketingAI #AttributionModeling #MMM #MarketingAutomation #DTCBrands #AIForMarketing #MobyAgents #RetentionMarketing
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