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The State of AI
in DTC Marketing

From ad copy to advanced applications, AI has shifted from an experiment to an everyday essential.

93% of DTC brands surveyed are already using it, and 83%+ say they’ll lean in even harder over the next year. This exclusive report, with insights from DTC and Triple Whale, unpacks how 875+ DTC operators are using AI today and gives you answers to key questions, like:
  • Where are brands actually seeing performance lift?
  • What’s holding teams back from going deeper?
  • Who really “owns” AI inside a company?

875+

DTC Operators Surveyed

23

Pages of Insights

83%+

Plan to Increase AI Usage

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See what's inside

What's Inside the Report

Comprehensive insights into how AI is reshaping DTC marketing, with real data, benchmarks, and signals to guide your next move.

Adoption and Usage

How 93% of brands are already using AI and where it’s headed next.

Roadblocks

The biggest barriers to deeper adoption. Plus, how they vary by brand size.

Impact and Performance

The applications where AI is showing lift, and the goals driving teams to implement it in their workflows.

Future Outlook

83%+ of brands plan to increase AI usage in the next year, with evolving ownership models and shifting role dynamics.

Ready to dive in?

Get instant access to exclusive insights on how 875+ DTC marketers are using AI today and what’s coming next.

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DTC is partnering with Triple Whale to bring you the results of this survey. By downloading the results, you consent to receive emails from Triple Whale.

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