DTC Newsletter Archive

Fri

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October 3, 2025

DTC914: Casper Brand Breakdown

We review Casper’s Amazon presence and share what works, what’s missing, and how small tweaks in listings and A+ content could lift conversions.

Thu

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October 2, 2025

DTC913: Meta Attribution Test, Urban Outfitters Growth, and Hidden Shipping Fees

Vertical scaling alone won’t cut it in Q4. Learn how testing Meta’s 7D click vs 7D click + 1-day view attribution can unlock efficient scaling.

DTC912: Huckberry Email Pop-up, Highland Scaling Strategy, and Image Thumbnails

Huckberry’s pop-up nails brand and community focus. See how small tweaks like urgency or incentives can drive more email sign-ups before Q4.

Tuesday

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September 30, 2025

DTC911: Magic Spoon Ad Breakdown, Strategy Drives Spend, and Ultra Wide IG Posts

Learn how cereal brand Magic Spoon uses seasonality and scarcity to drive urgency with a limited-edition and nostalgic product drop for fall.

Mon

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September 29, 2025

DTC910: Amazon Multi-Channel Fulfillment, Lo-Fi Creative, Cringe Culture, and Market Research Hack

We discuss how Amazon's Multi-Channel Fulfillment now integrates with Shopify, Walmart, and SHEIN. Pilothouse shares the pros and cons of using MCF.

DTC909: Bid Strategies, Dangers of List Growth, and Wicked Collabs

Pilothouse shares why they recommend brands conduct this bid strategy structure test comparing cost cap vs. min ROAS to avoid wasted ad spend.

DTC908: Building Lovevery, Vacation Email Pop-up, and Meta Ads Playbook

Vacation’s retro coupon pop-up nails brand voice with humor but misses opportunities to elevate incentives, future value, and SMS opt-ins.

DTC907: Meta Conditional Formatting, Google Ad Tips, and Future Customer

Meta Ads Manager now supports conditional formatting. Learn how to spot ROAS shifts faster, cut wasted spend, and scale winners ahead of Q4.

Mon

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September 22, 2025

DTC906: Google Updates, Creative Workflow Hacks, Misleading Marketing Measurements, and Visual Hierarchy

Shoppers are more intentional this holiday season. Learn how Google’s new AI, YouTube, and loyalty tools help ecommerce brands capture sales in Q4.

DTC905: BFCM Pulse Check Survey + DEUX Brand Breakdown

We analyze DEUX's website and offer tips on how to boost conversions, showcase social proof more prominently, and drive retention with subscriptions.

Thu

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September 18, 2025

DTC904: Anthropologie’s PDP Tactic, Email Like A Billion Dollar Brand Part 2, and Emojis That Don’t Exist Trend

Learn how Anthropologie uses this tactical move to showcase Halloween collections, reduce conversion friction, and drive bigger online baskets.

DTC903: Rare Beauty Email Pop-up, Rotten Candy Scaling, and 15-Second Creative Framework

See how Rare Beauty’s collab-driven popup with Tajín drives urgency and where tweaks to CTAs, values, and sign up flow could boost conversions.

DTC902: Apps for BFCM, TikTok Symphony, and Dead Internet Theory

Test out these Black Friday apps before BFCM to stop discount leaks, block fraud, reduce customer support strain, and turn Giving Tuesday into growth.

Mon

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September 15, 2025

DTC901: Spooky Sale Tips, Tips for Creative Diversity, and AI Mode Search Default

Use Halloween as a testing ground for offers, creatives, and funnels. Learn 5 Pilothouse tactics to sharpen your strategy and scale into Black Friday.

DTC900: Amika Brand Breakdown

We analyzed Amika’s Aura Hair + Body Mist launch ads. See where they shine, where they miss, and Pilothouse’s tips for full-funnel paid strategy.

Thu

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September 11, 2025

DTC899: Bloom Nutrition Tech Stack, Scale Like A Billion Dollar Brand, and Pricing Perception

Learn how female-owned supplement brand Bloom Nutrition drives sales by boosting service, customer trust, and conversions with these Shopify apps.

Content

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