To Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello, and welcome to the All Killer No Filler DTC Podcast. In this episode, we dive deep into what’s different this year heading into Q4 — from platform changes on Meta to how creative strategy and campaign structure must evolve.
We welcome Jocelyn K, senior media buyer at Pilothouse, and Jocelyn H, senior strategist at Pilothouse. Both veterans of multiple Q4s, they walk us through the new levers, pitfalls, and playbooks for scaling DTC brands in a shifting landscape.
In this episode you’ll learn:
Why momentum (not late sporadic launches) should be your central strategy this Q4
How to adjust your campaign structure and creative workflows amid Meta’s changes (Advantage Plus, phasing out shop checkout, etc.)
Concrete tactics around creative velocity, offer structure, and funnel building to harvest maximum scale
Tune in to get tactical, platform‑aware strategies you can put into action now — before the holiday rush.
Timestamps
00:00 What's Different About Q4 This Year
02:00 Advantage Plus Shopping Campaigns and Meta Changes
04:00 Creative Strategies and the Trojan Horse Approach
08:00 Offers, Discounts, and Consumer Psychology
14:00 Momentum, Simplicity, and Funnel Optimization
18:00 Lead Generation Strategies Ahead of Black Friday
21:00 Creative Testing and Meta’s New Priorities
23:00 How AI Is (and Isn’t) Changing Creative Strategy
Hashtags
#DTC #Q4Strategy #MetaAds #BlackFridayMarketing #EcommerceTips #DigitalAdvertising #CreativeStrategy #PaidSocial #AdBuying #MarketingPodcast
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF548
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
.svg)
.svg)
.svg)
.png)
.svg){kind=icon}
.svg)
.svg)
.png)