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DTC1181: Silk & Snow’s Email Flows, BFCM Bundles & Google Spend Controls
Pilothouse reviews Silk & Snow’s welcome and abandoned cart flows, plus BFCM bundle ideas, Google spend controls, and holiday shipping risks.
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How to Get Your CFO to Approve a Bigger Marketing Budget: CAC, Meta and Brand Spend | Harness the Halo 5/6
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October 16, 2026
Brand Breakdown
Email Strategy
Shopify brings Shop Pay into AI agents, Pilothouse shares a product gallery test requiring no new design, and Jordan maps the customer touchpoints attribution misses.
October 15, 2026
CRO
Shopify
BFCM
TWBERP Podcast
Six tests to run before BFCM, Vida Glow’s approach to pairing ad visuals with social proof, and the customer requests that pushed Flex into retail.
Sponsored By Smile.io
October 14, 2026
BFCM Tactics
Creative Corner
Ad Creatives
DTC Podcast
Adobe’s $9.86B October shopping data offers clues for BFCM, Pilothouse shares four Meta prospecting checks, and a creative strategist explains the AI workflow that saved him 5.5 hours in one week.
Sponsored By SARAL
October 13, 2026
Meta
Meta Insights
Meta restricts campaigns linking to TikTok, Amazon introduces ads requesting customer reviews, and Pilothouse shares how to turn past ad winners into BFCM creative tests.
Sponsored By Skeepers
October 12, 2026
Pilothouse audits what shoppers find after discovering Kotn, uncovering opportunities across Shopping, review searches, AI Overviews, and YouTube, while Friday’s quick hits cover a new Meta creative framework, Instagram carousel tools, and AI-powered campaign creation.
October 9, 2026
Kotn
TikTok expands campaigns into nearly 400,000 third-party apps, Shopify syncs carts for Shop users across devices, and Pilothouse shares a simple subscription copy test brands can run before Black Friday.
October 8, 2026
Black Friday
TikTok develops an AI-powered Shopping Assistant and in-app checkout, r.e.m. beauty and Anthropologie offer inspiration for holiday creative, and Eugene Healey explains why human judgment still matters as AI accelerates creative production.
Sponsored By smile.io
October 7, 2026
Google automates website promotions and adds creative testing to Performance Max, Alexa offers a new angle for competitor research, and Gap and Kotn show how brand storytelling can give similar products very different meanings.
October 6, 2026
AKNF Podcast
Adobe forecasts $275 billion in U.S. online holiday sales, Google AI Overviews are showing up for branded searches, and Pilothouse shares nine creative formats to test before BFCM.
Sponsored By Walmart Marketplace
October 5, 2026
Ad-venturous
ChatGPT adds faster product campaign creation and deeper reporting, Instagram lets brands put paid reach behind creator livestreams, and Pilothouse breaks down six CRO tests Graza could use to get more from every visit.
Sponsored By Saral
October 2, 2026
Graza
A smarter shipping promise could reduce holiday disappointment, Pilothouse kicks off an eight-week CRO series with reviews on collection cards, and TWBERP breaks down how post-purchase cross-sells can drive a faster second order.
Sponsored By minisocial
October 1, 2026
Shopify lets AI agents complete checkout with buyer approval, Meta brings Muse into more small-business workflows, and two custom-product creative formats show how brands can turn personalization into holiday campaigns.
Sponsored By Levanta
September 30, 2026
Q4 Tactics
Meta’s Muse raises new questions about agentic shopping guardrails, Pilothouse shares three ways to scale creative for BFCM, and partnership ads offer brands another route to lower CPMs heading into Q4.
September 29, 2026
Sephora makes its TikTok Shop debut, five Halloween tests give brands fresh data ahead of BFCM, and a three-step hook-testing process turns one creator video into a dozen creative variations.
September 28, 2026
The U.S.-China trade truce brings more certainty through Q4, Amazon extends Prime delivery to brand websites, and five OUAI email tests reveal opportunities across its welcome and abandoned-cart flows.
September 25, 2026
OUAI
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