DTC Newsletter Archive

Thu

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August 28, 2025

DTC889: Vacation Ad Breakdown, American Eagle and Everlane Emails, and OOO Social Trend

We break down Vacation Inc's “The World’s Best Smelling Sunscreen' Meta ad and explain how leading with one bold benefit makes products memorable.

Wed

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August 27, 2025

DTC888: Offer Mistakes, Dugout Mugs Success, and Turn Winning Statics into Videos

Why too many offers in one creative creates decision fatigue. Learn how to simplify offer messaging to reduce friction and increase conversions.

DTC887: Train the Google Ads Algo, Browser Abandon Email, and Micro Dramas

Why quality conversion tracking is key to Google Ads success. See how server-side data fuels smarter bidding and drives true net-new customer growth.

Mon

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August 25, 2025

DTC886: Swipe To Reveal Carousels, Labour Day Checklist, and Reworking Old Creatives

See how brands like Caudalie use swipe-to-reveal carousels to spark curiosity, drive engagement, and prime customers for product launches.

Fri

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August 22, 2025

DTC885: Vice Golf’s Brand Breakdown

We analyze Vice Golf’s welcome and abandoned cart emails and share tactical fixes to improve customer trust, urgency, and raise conversions.

DTC884: Peak End Rule, Welcome Email Flow and Sweet Loren TikTok

The peak-end rule shows users remember emotional highs and endings most. Learn how to design UX moments that spark joy and build brand affinity.

DTC883: Baggu Back-To-School Ad Breakdown, Obvi’s Meta Playbook and Too Many USPs

How Baggu’s simple and authentic back-to-school backpack ad creative drives clicks with UGC-style visuals, bold color blocking, and minimal text.

DTC882: Q3 Planning Tips for Q4, Google Attribution Errors, and Graza’s Glass Launch

Pilothouse shares how Q3 creative offer tests and audience building through email and SMS set brands up for lower costs and higher ROAS in Q4.

Mon

•

August 18, 2025

DTC881: Meta’s Brand Safety Update, Scaling Ads, and Glitter Orange Trend

Meta’s new Brand Rights Protection tools help ecommerce brands spot, report, and remove scam ads to protect brand reputation, and safeguard sales.

DTC880: Zesty Paws Brand Breakdown

We share how Zesty Paws can scale faster in the pet space by offering more product education in its listing images and drive long term loyalty.

Thu

•

August 14, 2025

DTC879: Mighties PDP Breakdown, Re-engaging Customers, and Google Zero Search Surge

How supplement brand Mighties uses customization, bold visuals, and strategic social proof on their PDP to win over parents and drive more sales.

DTC878: Simple Modern Playbook, Mira’s Community Led Marketing and Cropped Ad Creatives

Learn how Simple Modern scaled to $1B by mastering Amazon search, leveraging retail data, going viral on TikTok and using ads strategically.

Tue

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August 12, 2025

DTC877: Q4 Offer Tests, Common Amazon Mistakes and Friction Words

Pilothouse shares how to test and refine offers, such as bundling, GWP, and tiered discounts, in Q3, so you can scale the strongest promotion in Q4.

DTC876: Videos Spark Joy, Q4 Prep, and Post-Click Marketing Blueprint

We share why humor and authenticity beat hard-sell tactics. Learn how joyful and relatable video content drives engagement and conversions.

DTC875: Article Brand Breakdown

We examine Article's Google presence, identify cracks in their SEO strategy, and how their paid ads lack message continuity on landing pages.

Thu

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August 7, 2025

DTC874: MiLa Checkout Trick, Post-Click Metrics, and AI Mode Ads

We take a look at how MiLa adds these elements at checkout: a countdown timer and urgency messaging to reduce cart abandonment and drive conversions.

Content

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