DTC Newsletter Archive

Wed

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October 15, 2025

DTC922: Nectar Sleep Email Pop Up, WYNK’s Growth and Lifetime Warranty

See how Nectar Sleep’s email sign-up pop-up offer combines urgency, clear visuals, and a strong CTA to get shoppers to act now and purchase.

DTC921: Meta Value Rules, Crown Affair, and Thank You Page Optimization

Learn how to set up Meta’s new Value Rules so you can bid more on high-LTV audiences and less on low-value ones to unlock better performance.

DTC 920: 2025 Holiday Predictions, Brand Differentiation, and Post-Purchase Survey Qs

Salesforce shares five predictions when it comes to holiday trends. Learn how AI-driven discovery, deeper discounts, and retail impact sales.

DTC919: Goli Brand Breakdown

We analyze how Goli Nutrition's Meta ads promote steep discounts but depends too much on brand recognition in a competitive supplement space.

DTC918: Sora 2, Black Friday Email Sends, and Fake AI Reviews

Pilothouse shares how OpenAI’s new AI video app Sora 2 lets DTC marketers direct ad creative faster, test ideas instantly, and accelerate campaigns.

Wed

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October 8, 2025

DTC917: Kitsch’s Spin To Win Pop up, Ray Reddy from Shopify, and Killer Black Friday Promo Strategy

Learn how Kitsch uses a playful Spin-to-Win pop-up to drive engagement while protecting margins and grow their email list before Black Friday.

DTC916: Meta’s Andromeda Update, Q4 Momentum, and Prevent Unsubscribes Hack

Learn how the new Andromeda AI impacts Meta ad campaigns and how ecommerce brands can scale paid performance with higher creative volume today.

DTC915: Meta Rebrand, Amazon Commingling, Ad Angles, and Better Landing Pages

We discuss how Amazon is phasing out commingled inventory to prevent counterfeits and liability. Learn how this shift improves brand control.

DTC914: Casper Brand Breakdown

We review Casper’s Amazon presence and share what works, what’s missing, and how small tweaks in listings and A+ content could lift conversions.

Thu

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October 2, 2025

DTC913: Meta Attribution Test, Urban Outfitters Growth, and Hidden Shipping Fees

Vertical scaling alone won’t cut it in Q4. Learn how testing Meta’s 7D click vs 7D click + 1-day view attribution can unlock efficient scaling.

DTC912: Huckberry Email Pop-up, Highland Scaling Strategy, and Image Thumbnails

Huckberry’s pop-up nails brand and community focus. See how small tweaks like urgency or incentives can drive more email sign-ups before Q4.

Tuesday

•

September 30, 2025

DTC911: Magic Spoon Ad Breakdown, Strategy Drives Spend, and Ultra Wide IG Posts

Learn how cereal brand Magic Spoon uses seasonality and scarcity to drive urgency with a limited-edition and nostalgic product drop for fall.

Mon

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September 29, 2025

DTC910: Amazon Multi-Channel Fulfillment, Lo-Fi Creative, Cringe Culture, and Market Research Hack

We discuss how Amazon's Multi-Channel Fulfillment now integrates with Shopify, Walmart, and SHEIN. Pilothouse shares the pros and cons of using MCF.

DTC909: Bid Strategies, Dangers of List Growth, and Wicked Collabs

Pilothouse shares why they recommend brands conduct this bid strategy structure test comparing cost cap vs. min ROAS to avoid wasted ad spend.

DTC908: Building Lovevery, Vacation Email Pop-up, and Meta Ads Playbook

Vacation’s retro coupon pop-up nails brand voice with humor but misses opportunities to elevate incentives, future value, and SMS opt-ins.

DTC907: Meta Conditional Formatting, Google Ad Tips, and Future Customer

Meta Ads Manager now supports conditional formatting. Learn how to spot ROAS shifts faster, cut wasted spend, and scale winners ahead of Q4.

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