DTC Newsletter Archive

Wed

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March 4, 2026

DTC1019: Broad Targeting Without Clear Persona, WeNatal’s Scaling Strategy

Learn why broad targeting on Meta fails if you don't know your audience and the questions you need to ask before building a clear persona.

Tue

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March 3, 2026

DTC1018: Shipping costs, AI creatives, and more

Get customers to pay for shipping without killing conversions by raising perceived product value, promoting transparency, and calculating thresholds.

Mon

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March 2, 2026

DTC1017: Meta Creative Velocity, Billing Updates, and More

Learn why some brands don't have a creative quality problem but a creative velocity problem. Here's how to calculate how much creative you need.

DTC1016: Topicals Brand Breakdown

We analyze beauty brand Topical's Meta ads on their new product launch, Faded Dark Spot Patches and provide tips for creative optimization.

DTC1015: Pivot Your Amazon Creative

We discuss how brands can extend the lifecycle of their Amazon content by pivoting from 'New Year, New You' messaging to a Spring refresh.

Wed

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February 25, 2026

DTC1014: Creator Briefs

Learn how to write effective creator-generated content briefs that unlock performance. Aves shares three elements that winning content uses.

DTC1013: Predicting your 2026 email revenue

We discuss how brands can extend the lifecycle of their Amazon content by pivoting from 'New Year, New You' messaging to a Spring refresh.

DTC1012: Meta Account Structure

We analyze IQ Bar's Meta Ads and why a high-profile partnership with Michelin star chef Thomas Keller failed to move the needle for some creatives.

Fri

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February 20, 2026

DTC1011: IQBar Brand Breakdown

We analyze IQ Bar's Meta Ads and why a high-profile partnership with Michelin star chef Thomas Keller failed to move the needle for some creatives.

Thu

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February 19, 2026

DTC1010: Five Retention Metrics and One To Ignore

Jordan from Pilothouse shares why you should ignore the repeat rate metric and focus on these five retention metrics instead when measuring growth.

Wed

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February 18, 2026

DTC1009: Meta Ad Copy, NY and Company and Pulling Offers

Pilothouse shares that strong ad copy still matters on Meta, and DTC brands that test copy can significantly impact metrics like AOV and ROAS.

DTC1008: Customer Persona Tips, Amazon Marketing Cloud, and Specificity on PDPs

Four tips to consider when building creative for targeted customer personas, which includes speaking to pain points and matching shopping behavior.

Mon

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February 16, 2026

DTC1007: Meta Bug Alert, Value Outside Product, and Know Your Audience

Pilothouse shares how a massive Meta bug has impacted advertisers and tactical tips for battling bot traffic, over-inflated clicks, and costly spend.

DTC1006: Compartés Chocolate Brand Breakdown

We analyze Compartés Chocolate's website and explain how the brand can improve conversion rates, AOV, and LTV without compromising aesthetics.

Thu

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February 12, 2026

DTC1005: ChatGPT Placements, Attribute Post-Click Ecosystem, and Meta’s Partnership Placements

We discuss the pros and cons of running ChatGPT ads, diving into its premium pricing model, limited performance analytics, and search intent.

DTC1004: Post-Game Recap

We recap the best and worst Big Game ad campaigns, email strategies, and scrappy social media engagement plays to earn viewer's attention this week.

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