And getting your weekly dose of DTC Brand Breakdowns!
Grab your coffee and get comfy. This is a good one. âïž
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Brand Breakdown Part 3: Who Gives a Crap (website)
Weâre back with Part 3 of our brand feature on Who Gives a Crap. đ§»
Our friends over at Oddit dove deep into Who Gives A Crapâs website and pulled out the best tips for converting more sales and building brand loyalty.
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đ First up, the homepage
Currently, Who Gives A Crap has 5 images on their homepage carousel. We suggest removing the image slider completely.
Data suggests that carousels typically create less engagement above the fold and that 90% of carousel interaction happens on the first slide.
Multiple messages also distract from the core goal of selling toilet paper.
Humans prefer simple directionâthe easier you make the initial step, the greater chance your visitors will take action and follow through to the end.
If these pieces of content are important for your brand, make them cross-sections on your homepage. Placement on the page should be based on their importance (higher up the page = more important).
Hereâs what weâd change:
One of the current slides đ
Updated đ
Odditâs suggestions:
1: Your most compelling brand statement is your 50% donationsâlead with that!
2: Your review volume is insane. Make sure to call out the reviews at the very top. This is critical for building instant credibility and trust with uses new to the brand.
3: Donât make copy on actions cryptic. Speak clearly and tell visitors exactly what they are doing when they select it.
4: Pull in a few more key traits below your action button to round out the brand story!
đ Now letâs chat product cards (on the homepage)
Product cards need to be easy to scan and give visitors all the info they need to take the next steps in their journey.
Creating an information hierarchy that allows visitors to see the most important info first is essential.
Current
Updated
Odditâs suggestions:
1: Pull out âBest Valueâ into a tag over the image. Much easier to see.
2: Your reviews speak volumes about the products. Always call them out on product cards.â
3: Separate your title and info into multiple sections so that content is easier to scan/read.â
4: Consider displaying the price as per unit. This allows visitors to see why this product would be âbest valueâ compared to the bamboo paper ($1.25/roll).â
Do you know the difference between boosting a post and using a creator's handle for ads?
đĄ If youâre using UGC in your ad campaigns, you might have some questions about how to get the most out of your relationship with the creators you work with.
â
We've simplified the pros and cons of these tools to help you choose the right option for your campaigns in 2022.
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In this exclusive guide, you will learn the pros and cons of Facebookâs Branded Content Tool, Dark Posting, and Whitelisting.
You'll learn:
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đ Whether you're new to UGC content or a seasoned pro, use this guide to get the most out of your campaigns.
Download the Guide on Whitelisting vs the Branded Content Tool.
Make sure your sticky âadd to cartâ communicates enough information to drive action.
Current:
Updated:
Odditâs suggestions:
1: Add a subtle shadow to the BG band to give the cross-section a visual presence that sits clearly above the rest of the site.
2: Donât make visitors scroll back and forth. Remind them what they are adding to cart, how much of it, and let them know itâs delivered free to make the decision a little less stressful.
đ Now onto the PDP:
There are some great elements here but lots of missing info.
Current:
Updated:
Odditâs suggestions:
1: Your reviews are your barrier breaker. Put them at the top and make them large enough to read.â
2: Paragraphs of text and marketing fluff can live further down the pageâthis area is for action. Pull in the 3 key traits of your product and clearly display them.â
3: Donât make customers do the math. Tell them your price per roll and sheet directly.
â4: None of the products allow the visitor to change the âsizeâ variant selector. Donât confuse visitors by making it look like an action.
Combine this with âquantityâ so that the visitor has 1 variant selector to access.â
5: Display the price difference between one-time and subscription directly on the variants. Very important!
If you want these kinds of tips for your site, start your own Oddit for FREE and improve your UX instantly!
Bearaby's weighted blankets became one of the must-have home comforts during Covid times.
But with the impact of IoS 14.5, paid media performance had taken a bit of a hit.đ
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Bearaby turned to no-code Machine Learning platform Black Crow AI to give retargeting and prospecting a boost.
⯠Bearaby was able to make the most of their first-party data to focus budgets on visitors with the highest potential value.
Chief Growth Officer at Bearaby, Â Joaquin Arce, said, "Black Crow has kept continuous ROAS improvement â essential at the moment! Itâs been easy to use, with lots of support."
Bearabyâs Facebook retargeting ROAS improved by 100%.đ€Ż
Read the case study and find out how Bearaby X Black Crow did it.
đȘ Want to give it a whirl?đȘ
Get a 30 day free trial with Black Crow AI.
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đ„ Upright: Finding yourself throwing away half-used cartons of oat milk? Uprightâs original, chocolate, and vanilla single-serving powdered oat milk packets have got ya covered!
âïž Sunriser: CBD cold brew⊠Did we hear that right?! Sunriserâs coffee grounds, cans, and bottles are formulated to bring you âcalm focused energyâ.
đŠ BirdBuddy: Youâve heard of smart video doorbells, but how about one for your bird feeder? BirdBuddyâs smart bird feeder notifies, takes pictures, and makes photo collections of your visiting bird friends.
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đȘ How HighKey Raised Their AOV by 40% with Chief Digital Officer Ryan Rouse.
đ« Muddy Bites CEO Jarod Steffes on Growing 1000% YOY By Delivering Delight and Mastering Memes.
đœ The New Non-Profit Growth Model: Wellfare CEO Cole Riley on Food Security and $12 Million Economic Impact.
đ€° Paul Singh from Bump Health on Becoming a Distribution Company and the Road to $200B.
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DTC Newsletter is written by Thomas Schreiber, Kelsey Hess, and Rebecca Knight.
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