What social platforms do you spend the most time on when using your small screen after a full day of big screen work?
In this newsletter, you’ll find:
Let’s dive in: 👇
1. Unlock the algorithm
YouTube Shorts’ view count rises over 50B per day, so it’s essential for any business to know what makes the Shorts format tick and how the Shorts algorithm works for your business.
We’ve got some sizzlin’ insights from Todd Sherman, the Product Lead of YouTube Shorts, to help demystify the Shorts algorithm and maximize the time you invest on the platform.
“Think audience, not algorithm” continues to hold value in the current YouTube landscape, whereas thumbnails might be a thing of the past!
Your focus and time is much better spent on new content rather than refining or re-uploading your old stuff.
2. The must-read strategy guide to 2023’s busiest shopping season. *
Savvy marketers know that successful holiday marketing campaigns require so much more than a few clever ads in November and December.
Businesses looking to make the most of this busy time of year should fill their marketing funnels months before peak shopping season, which means getting started as early as August.
This guide shows you how to plan, prepare, and optimize a holiday campaign shoppers can’t ignore. Adroll walks you through each month, offering detailed tips, tricks, and timelines for everything from early brand awareness to conquering Black Friday and building customer loyalty into the new year.
Download this must-read guide to get a head start on a successful shopping season!
3. DTC Podcast 333: Brandon Horoho from the Montana Knife Company
Today’s DTC pod features Brandon Horoho, CMO and Co-founder of Montana Knife Company. He was faced with the unique challenge of marketing a product heavily restricted across advertising platforms and yet delivered a staggering 1600% growth
Brandon has advice for the budding brand and how they challenged the average pay-to-play ad strategy with far more creativity and nuance.
From understanding their customers to exploring the nuances of an 8-figure product drop model, this episode has the cutting-edge insights to find success in the face of adversity.
4. Here's why you must get your peak season logistics sorted. *
Last year, ecommerce and in-store merchants generated $936.3 billion in spending in the US. An average of 27% of all annual sales were made during the holiday shopping season.
But if your logistics aren't set before the big rush, things like high carrier costs, shipping delays, restocking troubles, and return fraud can quickly turn your most profitable season into a drain on time and money.
So set up your logistics before peak season. Check out Loop's Peak Season Logistics Guide to ensure you're doing everything possible!
5. Hero images can save your day
There are thousands of products vying for a consumer’s attention, so you need a sure-fire way to stand out from your competitors and craft a memorable experience for those consumers as soon as they lay eyes on your brand.
Big, eye-catching hero images showcasing your USPs, packaging, and more should be the first thing shoppers see when browsing for your products on Amazon.
Are you hero images truly the heroes you think they are or are they more like a sidekick to the main character? Look no further than the Pilothouse Amazon team for your answer.
🔥 Drive traffic, boost sales, and elevate brand awareness. Unleash the power of LTK Connect by partnering with Curated Creators and reach 30M shoppers. Get started today. *
📸 Instagram adds the option to share comments in your Story. This is an efficient way to start generating scrappy UGC from your posts.
⚡ Boost the ROI of your Meta & Klaviyo campaigns with one click. Black Crow AI gives you better data to optimize your marketing. See the proof with a 30-day free trial. *
🤖 Google released SynthID, a digital watermark on AI-generated images. The watermark is imperceptible to the human eye and used to assist AI detection tools in identifying content.
🪟 Microsoft brings Bing Chat to Chrome on Windows, Mac, and Linux. The AI is accessible through the Chrome browser window while Bing Chat Enterprise can now also be accessed on the mobile version of Edge.
They’re about to cereal results! 👀
Have you heard our latest podcasts?
🎵 AKNF 332 - TikTok Ads Strategies for Q4, Unlimited Darkposting, Display Cards (never Stickers), and How Much Creative is Enough?
🤑 Kevin Liu - Simplifying E-Commerce Sales Tax with Numeral
🛏️ DTC Archive - Davie Fogarty - The Oodie: on Getting to $400 Million FAST
📧 AKNF 331 - Jogo's Retention Bootcamp - The Welcome Series (2 of 3)
💥 Ned Samuelson - Criteo: Critical Q4 Tips
🐶 Jordan Karcher - Grounds and Hounds Co.: Spilling the Coffee Beans on Product-Centric 8-Figure Growth
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
Got an awesome DTC brand story to tell? Calling all brand-side founders and team leaders! Fancy joining us on the DTC Podcast as a guest? Tap the link to toss in your application.
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