In Site Funnels 2.0, Jordan breaks down how product discovery actually works when you have hundreds, thousands, or even millions of SKUs.
This episode is the follow-up to Site Funnels 1.0, shifting from hero-product funnels to the long-tail reality of mega-catalog brands. You’ll learn how to use email, dynamic merchandising, and just 12 digital assets to turn browsing into buying at scale, without spending more on ads.
Jordan walks through two discovery funnels, how to use email as a shoppable landing page, and why most brands are massively underusing their biggest revenue engine: their existing traffic and subscribers.
#EmailMarketing #EcommerceMarketing #RetentionMarketing #ProductDiscovery #PostClickOptimization #CustomerJourney #LifecycleMarketing #Klaviyo #Shopify #DTC #DirectToConsumer #DigitalMerchandising #ConversionRateOptimization #CRO #GrowthMarketing #RevenueGrowth #MarketingStrategy #CustomerRetention #LongTailEconomy #MarketingPodcast
00:00 — Introduction
01:00 — “Double your revenue with no ad cost” and the 12-asset funnel idea
03:10 — The difference between manageable-SKU brands and mega-SKU brands
05:31 — Low-intent vs high-intent traffic and how funnels are split
10:23 — How email triples your product discovery at-bats (with real brand data)
15:17 — Funnel 1: using five recommendation emails to power discovery
23:17 — Funnel 2: turning category browsing into high-intent revenue
41:39 — Why doubling conversion rate beats buying more traffic
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