In this newsletter, you’ll find:
Let’s dive in: 👇
Did you know there's now a way to Identify the email addresses of your anonymous website traffic?
DTC readers, you get early access to Smart Recognition, your new lead generation best friend. 👏
Smart Recognition's strategy guide will show you how easy you can use AI to:
It couldn't be a better time to take advantage of the power of AI to generate more leads and get to ROI faster going into the Holiday buying frenzy.
See the top 3 strategies ecommerce brands are using with this technology to 10x your growth with Smart AI tools.
Download the Guide with these strategies and more
The Stanley Cup tumbler has become part of the ‘It Girl’ aesthetic for 2023. But its roots go wayyy back to 2016, when this water tumbler was first introduced and targeted outdoor enthusiasts.
Can’t view the creative or want to see the whole video? Click here.
So why is it trending?
With over 44 million views on TikTok for #stanleytumblercup, the product has gained a feverish following with women. This is thanks to the Founders of The Buy Guide, who convinced the drinkware brand to market its Stanley Quencher cup to a broader audience (women aged 25 to 50) as an everyday item that can be used at home and for travel.
Upon initial glace, it’s impossible to tell if Stanley paid to be positioned in this guide. However, lots of brands do and see success from doing so! Comparison/shopping guide sites with affiliate deals is a new way to get your brand in front of an already loyal consumer base.
The results?
Stanley is gaining market share with a 275% YoY increase in Quencher sales. Its meteoric rise has led to copycats from other brands like Owala and Simply Modern.
What we can learn:
Trusted by more than 12,000 Shopify stores — like Brooklinen, Ruggable, Kopari, and True Classic — Postscript gives your ecommerce brand the tools you need to run a world-class SMS marketing program.
Within minutes, shops can:
Postscript is on a mission to make SMS the number-one revenue channel for ecom merchants. How? By delivering an easy-to-use platform where brands can grow their subscriber list, develop and test their messaging strategy, deliver excellent customer service, and drive sales and loyalty — all in one place. 😍
Postscript believes that SMS is the most important marketing and sales channel of the decade.
Chances are we’ve all heard of user-generated content (UGC), and some of us have heard of customer-generated content (CGC), but there’s a new contender in the mix: Podcast-generated content (PGC).
🤷 Where does PGC come into play?
Since the pandemic, we’ve seen podcasts on the rise as a new format of content to consume. Some sources estimate that there's above 4 million unique podcast shows — truly a little something for everyone.
With platforms like TikTok being an integral part of a lot of many brands' marketing strategies, showcasing podcast clips is an easy way to show trending topics to users in a shorter time frame. Plus, if you’re recording the podcast already, why not repurpose some clips to use on your socials!
Magic Mind, a company that sells a brain-boosting drink, has used PGC to showcase its product in a conversational format. In one of their PGC videos, they invited a well-known biohacker to discuss the benefits of nootropics and included a subtle plug for their product. This approach has helped them connect with their audience on a deeper level while also organically promoting their product.
You know who else uses podcast generated content? 👀 Pilothouse and DTC! We repurpose our podcast content to share as Instagram Reels, YouTube Shorts, and LinkedIn clips to further connect with and engage our current audience whilst also bringing in new viewers and page visitors.
Check this clip out as an example!
If you hadn’t heard of podcast generated content before, you have now! Use those clips to bring in new listeners, new leads, or new eyes to your social pages.
Vegan cookie dough brand DEUX has made a big holiday blunder. Or... is it a calculated marketing move?
The brand sent out a message to their customer base about a product mishap and drew attention to their limited-edition festive cookie dough in an unconventional way. (Plus, shared a laugh with their audience.)
Their irresistible email subject line: 'we f'ed up' is sure to garner opens and they also encourage anyone who ends up with the wrong product to take a photo and share on social media to receive a holiday gift.
This is a brilliant way to increase social mentions and drive traffic back to their website.
Well played, DEUX.
DTC Newsletter + Podcast reaches a highly qualified audience of Shopify merchants, eCommerce founders, and digital marketers. Talk to our team to learn more.
👏 Micro-influencers and UGC in one campaign? Yes, please! Join brands like Plant People, Imperfect Foods, and Adore Me, and connect with the right creators on minisocial! *
🔍 Google’s newest Notes feature will change the search landscape. The update allows you to leave ‘notes’ on top search results. Searchers can now express in real-time if top-ranking articles match their intended queries.
💰 Increase profits by 95% by retaining 5% more customers. Do it easily this holiday season and skyrocket your LTV with these six ready-to-use campaigns to keep customers coming back year-round. *
⚡ People are now logging onto TIkTok for breaking news updates. Share of users who consume news through TikTok has doubled since 2020. Guess Twitter isn’t what it used to be.
🏆 And the best app award goes to… Apple just released their app store award finalists and language learning app Duolingo and fitness app All Trails lead the pack. Who will you be voting for?
When it’s a Friday and you’re already thinking about the weekend.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
Got an awesome DTC brand story to tell? Calling all brand-side founders and team leaders! Fancy joining us on the DTC Podcast as a guest? Tap the link to toss in your application.
DTC Newsletter is written by Rebecca Knight, Frances Du, and Michael Venditti. Edited by Claire Beveridge and Eric Dyck.
Was this email forwarded to you? Sign up here.
NEED MORE DTC?
🚀 Advertise in DTC Newsletter.
Please note that items in this newsletter marked with * contain sponsored content.
.svg)
.svg)
.svg)
.svg)
.svg)
.svg)
