Good morning,
After 95 years, Mickey Mouse breaks free! Disney's iconic character from 'Steamboat Willie' is now in the public domain.
Get ready for plenty of Mickey Mouse memes and his unexpected role in upcoming horror films.
Here’s what you’ll find in today’s DTC:
You’re reading this newsletter along with new subscribers from: Mind Love, Paper Picture Productions, and Tech Torque. 👋
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While the weeks after the holidays may feel quieter, it’s still prime shopping time for a lot of customers.
Last year U.S. consumers spent over $47 billion dollars in retail (excluding auto, grocery, and restaurants) in the two weeks after Dec 25, proving shoppers are still in a spendy mood, but instead of shopping for others, self-gifting and deal hunting is the priority.
📈 Here are some revealing post-holiday search insights:
The takeaway?
Shoppers are still spending in January but the intent has changed. Rather than gifting for others, they want to find deals for themselves from the brands they love.
For ecommerce brands, here are ways you can capitalize on these customers:
What’s your January game plan? Share how you are keeping momentum post-holiday for a chance to be featured in our next newsletter!
In this episode of the pod, we sit down with Eran Mizrahi, co-founder of Ingredient Brothers, a company that sources ingredients across the globe and improves the supply chain for many CPG brands.
In this podcast, Eran talks about:
👉 Listen to the full episode with Eran Mizrahi here.
Welcome back to another installment of the DTC x Pilothouse Creative Corner!
We want to wish you all a Happy New Year and hope you had the chance to unwind this holiday because we know you deserved it.
To get you back into the swing of things, we’ve pulled together some creatives that we think are beautifully curated for their designated platform.
So without further ado, let’s go! 👇
Cesar: Dog Math Trend
TikTok is a fusion of trends and creativity.
When tailoring for TikTok, focus on short, engaging content. Embrace the trends, use catchy music, engaging voiceovers, and clear text overlays.
TikTok is all about capturing attention in the first three seconds, so be sure to put extra thought into your hooks. Remember, weird and simple usually works!
This ad for Cesar Dog Food is a great example of how brands can jump on trends and create ads out of seemingly organic content.
This video immediately grabs your attention – who doesn’t love a dog in a hat – calls out the current trend “Dog Math,” and presents all of the important selling points while keeping the viewer engaged using quick cuts and dynamic clips.
Want to see the ad we analyzed for Instagram and Meta? Click here.
Add these five elements to your product pages and start the New Year strong with higher conversions.
Create a ravenous, brand-loyal community on demand with minisocials fully managed high-quality micro-influencer activations. Check it out here. *
Have you heard our latest podcasts?
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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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