Good morning,
Look out TikTok. Google is using the uncertainty around the potential TikTok U.S. ban as an opportunity to win more ad dollars.
An internal document reveals the search giant is pushing their ad sellers to get advertisers to purchase YouTube ads and switch their short-form video allegiances.
Check out our News section for the full story.
Here’s what you’ll find in today’s DTC:
You’re reading this newsletter along with new subscribers from: Rap Interiors, SVRY Nutrition, and Rize Fitness. 👋
While the TikTok ban looms, the popular app isn't going down without a fight.
In addition to arguing that banning the app goes against Americans' First Amendment rights, the platform also put together this comprehensive brand discovery report to show exactly how important TikTok’s role is to the online landscape.
The report emphasizes that TikTok isn't just a social media platform; it's a product and brand discovery tool that helps many U.S. businesses reach over a billion users.
Here are the highlights from the brand discovery report:
The takeaway?
TikTok is not just a social media platform but is also a valuable tool for brands and search experience.
Their discovery modes support the customer buying journey in a way that’s different from other social platforms.
For businesses, these stats above show how TikTok sends traffic to ecommerce sites and helps nudge customers closer to the conversion process.
Click here to read the full report.
Every month, millions of people shop on Walmart.com looking for products just like yours. Make sure you’re the one they find.
There’s no better time than right now to start selling with Walmart. Why now? Because they’re running an exclusive offer for new sellers.👇
Start selling now and get up to 50% off referral and fulfillment fees.*
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In this episode of the pod, we chat with Clifford and Rob from the Pilothouse Amazon team to discuss Amazon’s Q2 earnings call and the upcoming Amazon Prime Day.
Sellers, don’t miss out on these insights for preparing your store and optimizing your listings for Prime Day to drive sales volume! 📈
We also get their analysis on Amazon’s Q2 earnings call and highlight the ecommerce giant’s focus on profitability and the impact on third-party sellers.
Robert explains: “Success on Prime Day is really built in the lead-up to Prime Day. Build and optimize your listings from a conversion rate and SEO standpoint, but then drive sales volume. If you can drive sales volume and improve rankings for top keywords prior to Prime Day, then you’re in a good position.”
In this podcast, we cover:
👉 You can listen to the full episode with Rob and Clifford here.
Rather than force a rapport with new customers, lean on your loyal customers to spread the word and facilitate relationship building. 👩❤️👨
😰 Most brands are measuring their influencer marketing campaigns wrong. Make sure you’re not one of them. Measure your influencer campaign performance with updated metrics and grab SARAL’s free ebook, ‘Influencer Marketing ROI Decoded’ here. *
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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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