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If you’re new to DTC, welcome! You’re in good company with fellow newcomers from Loftie, WANDRD, Funzy, Briogeo Hair Care, and Fuse Lenses. 🕶
In this newsletter, you’ll find: 👇
📦 Building a high-quality content empire with tech influencer Justin Tse.
📦 Unwrap the holiday season's greatest gift: Aspire's new holiday influencer marketing report.
📦 An extension to make your feed only ads and make spying on competitors easy.
📦 Solve your one-time buyer problem with Lexer’s Customer Data Platform.
📦 5 steps to make your copywriting smooth sailing.
Read till the end to access exclusive DTC swag. 😎
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🎧 On today’s episode of the DTC pod, we sit down with 25-year-old technology, lifestyle, and home content creator Justin Tse!
Justin has been in the social sphere as an established content creator for 10+ years and has amassed a following of nearly 800K subscribers on YouTube alone. 🤯
In today’s pod, you’ll learn how DTC brands are partnering with content creators like Justin, how those partnerships affect the careers and trajectories of those creators in the long run, and how an educational focus can keep your DTC brand ahead of the curve.
The takeaways 👇
🤳 Understanding the ecosystem
Since the start of influencer marketing on social media more than a decade ago, consumers have increasingly placed their trust in the creators that brands work with over any other medium of traditional advertising.
Creators like Justin are a part of a larger, symbiotic ecosystem that brands tap into when they see the benefits of expanding their reach in the marketplace and utilizing creator-led content in their additional advertising funnels. But the benefit isn’t just on the brand’s side.
With each brand partnership, creators unlock the opportunity to monetize their influence and build sustainable business models. But what do you do as a creator when your life becomes your business? Justin thinks it’s about consistently setting new goals.
“Looking at 2022, the thing that is probably [my] biggest goal is to continue to stay excited about things. A lot of the goals that I had for my YouTube channel and that I had as a kid were 5 to 10 years ago… But because it takes so long to [achieve those goals], and because it’s a very manual process as the creator that has to be the face of the channel, by the time you reach that goal… You don’t really realize that at some point you dreamed of being at the point that you are today.”
🏃 Staying ahead of the curve
With a market downturn looming, DTC brands everywhere are finding ways to create additional revenue streams whether it’s through direct sales, social commerce, or influencer marketing – the possibilities are specific to each retailer.
However, Justin points out that where there is a possibility, there is likely competition. Figuring out how to set your brand apart from others is vital to coming out ahead.
“I believe in an industry where it’s very competitive... It's very important to stay ahead of the curve. And especially if there’s a downturn, that’s the perfect opportunity to be able to revolutionize your business, but also learn more as a creator or founder, being able to analyze every aspect of your business [and] also work on things that you felt like you had an excuse not to do before.”
💰 What Justin would do with an extra $50K:
Justin wants to take chances (and change lives!)
“It would definitely be invested into video projects that we’re maybe a little bit optimistic [about] but we hadn’t tried before. Maybe a project that would invest in giving something away to the public... That would make an impactful difference on [someone’s] life.”
👉 Listen to the full episode with Justin Tse here!
🎄 Everyone knows Christmas is in August for DTC brands. At least the time to start preparing your holiday campaigns is in August.
Otherwise, other brands will capture the hearts of your consumers this holiday season, leaving you with a steaming pile of hot coals. 😱
Thankfully, DTC brands have instant access to the hottest up-and-coming holiday trends and expert insights to boot.
Aspire’s new 2022 Holiday Influencer Marketing Guide gives you all the secrets you need to know to prepare for the upcoming shopping season properly.
👉 Get the lowdown on upcoming trends and make your holiday campaign the best one yet.
Like any discipline, writing takes practice. We came across a Twitter thread designed to help you turn your first draft into your final draft.
Here are five steps Twitter user Ben Putano, author and writing coach, follows to make sure their writing is top notch.
You can’t have a compelling story without a foundation. Instead of just dumping all your information in a doc, Ben suggests tying your stats and data into a cohesive narrative that readers can follow.
Specifically, try to answer, “So what are you really trying to say? What's the main takeaway for your reader? WHY are you writing in the first place?”
Make sure your concept is crystal clear before moving to the next step.
Start with your intro and make sure it hooks readers. When in doubt, follow Ben’s copywriting framework:
A - Attention
B - BIG change
C - "Why should I CARE?"
1 - Solution
2 - "Why YOU?"
3 - Urgency
📝 Line editing
Delivering your messaging in as few words as possible is a tough skill to master. In the line editing stage, review your copy line by line and cut anything that isn’t needed or doesn’t add to the story.
Here’s what Ben suggests asking yourself:
When in doubt, rewrite or cut.
✍️ Copy editing
This is the step in the editing process that people are most familiar with. Review your spelling, grammar, and word choices.
This is a great stage to use your editing tools or softwares. We’re big fans of editing software, reply to this email and tell us your favorite!
😎 Proofreading and formatting
Give your writing a final review and ensure everything looks and reads well. For us, this is the stage where we make sure there are no long-winded paragraphs, check our fonts and spacing, and add in our sprinkle of emojis. ✨
Whether you’re writing ads, Instagram captions, or newsletters like us, try out these steps to see if your process improves.
For most DTC brands, 50-80% of their customers purchase once and never again…
🍀 Luckily, Lexer’s Customer Data Platform can solve this one-time buyer problem!
Take Sur La Table, for example. By utilizing Lexer’s CDP and tapping into the strategic guidance of Lexer’s success team, Sur La Table was able to remedy their one-time buyer issue and drive repeat purchases.
Using data helped improve customer experiences by identifying high-performing products and services. 🛍
Discover how Sur La Table generated success using:
🕵️♀️ Uncover the full story of how Sur La Table used customer data to win their customers’ repeat purchases.
Some people download ad blockers to eliminate ads from their Facebook feeds. Marketers? We download extensions to make our feeds ONLY ads.
Our Fabulous Facebook team discovered how to turn your regular run-of-the-mill Facebook feed into a source of advertising truths.
Follow along: 👇
1️⃣ Download the extension
Download the ‘My Ad Finder’ extension to your Chrome browser.
This extension will remove everything that isn’t an ad from your Facebook feed.
2️⃣ Turn off tracking
Use Settings from within Facebook to turn off iOS tracking.
Follow these steps:
1. Tap on your account icon and click/scroll down to Settings & Privacy.
2. Tap settings and click/scroll down and tap Ad Preferences.
3. Click Ad Settings from the navigation bar.
4. Scroll down and click the below:
5. Toggle OFF Use Data From Partners.
🚨 Turning off iOS tracking ensures that you’re seeing new ads and not ads that have been recommended to you.
What makes My Ad Finder cool?
🚨 Want to know how 200+ eCommerce marketers are using video for growth? Download this report packed with 13 insightful stats and start planning a killer video strategy. *
😱 Worried about the dip in your conversion rates? Check out how Rewind has helped large businesses like Moomin expand their digital footprint and make more $$$. *
🐟 Inside Fishwife and Graza’s recent co-brand.
🆕 How Instagram suggests new content.
😌 New Instagram feature allows users to remove weight loss and weight control ads from their feeds.
🗓 Driving 25-month average subscription LTV (So far) with Kabo and Chargebee.
💸 “Six Figures in Revenue, Five Figures in Profit Every Day Throughout Q4" Ridge Wallet's Sean Frank Returns! [Free C-Suite Mentor Preview]
🤓 Subscription Program Masterclass with Rashad Hossain from Ryze Superfoods and Upscribe's Dileepan Siva.
🌎 The incrementality mentality with Ryan McKenzie from Tru Earth. [Free C-Suite Mentor Preview]
👽 Dropping a Cool Million in Sales in Ten Minutes with Nell Diamond from Hill House Home and Ricky Choi from Outerspace.
Don’t forget to rate the DTC Podcast on Apple. (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight, Kate Gullett, and Jordan Gillis. Edited by Eric Dyck.
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