Whispers to self: please say yes, please say yes… 😆
Good morning,
In a shocking turn of events, DTC is rebranding as D2C!
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JUST KIDDING. We would NEVER.
That was our April fools joke, but this is not an April Fool’s joke. 👉 Starting today, Gmail will reject emails from bulk senders unless it meets their new authentication requirements. 😱
Make sure to secure and configure your email so this doesn’t affect your sends. Keep scrolling down to our Quick Hits section for the full story.
Here’s what you’ll find in today’s DTC:
You’re reading this newsletter along with new subscribers from: The Koa Club, Paradise Bae, and Chinook Seedery. 👋
You already know you need a great team behind you. But is your great team doing enough?
Is your ‘great team’ innovating? Pushing you to be better? Exploring new opportunities that could benefit your brand? If not… 👇
You deserve a team that will. A team that’s focused on results, aligned to your ROI goals, and won’t leave your money on the table.
That’s Pilothouse. They’re problem solvers, ROAS generators, and partners in your growth, right down to your bottom line. Plain and simple.
They want to know, where are you seeing the most success? And could you be seeing more?
Make your partnership work for you. Your next big move could be just one call away… ☎️
*Sponsored
Fitness apparel brand Sweaty Betty recently underwent a rebrand just in time for Spring.
Why?
They wanted their products to feel more aligned with customer’s changing sentiments about health and fitness.
Instead of putting out aggressive and toxic exercise messages, their brand now emphasizes body positivity and inclusion. 💙
Their new ad campaign shows a group of women exercising together and focuses more on the joy of movement and mental health benefits rather than placing pressure on women to achieve a specific look or body type.
Instead of saying ‘push harder’, their new slogan is: ‘don’t sweat it.’
As part of the campaign, Sweaty Betty also refreshed their website to signify a more positive era and inclusive messaging for their female target audience.
Updated diverse photography shows off a range of sizes and body types. And they’ve also updated their brand identity with a new color palette and typography that makes the brand feel more fun and approachable.
The takeaway?
Builds emotional connection: We love how this fitness apparel brand replaces toxic exercise messages to resonate well with their audience. Consistent messaging between their ads, website, and social media channels makes the campaign feel cohesive and authentic.
Shows they value inclusivity: By showing a range of sizes and body types in their photography Sweaty Betty does a great job of showing they are an inclusive fitness brand.
Which rebrands have you been loving? Reply to the newsletter and let us know!
If you’re spending on Meta ads, you’ll want to read this.
The Pilothouse Meta team recently ran a test to compare Android vs iOS and the results are surprising. 😯
Historically Meta has spent more heavily into Android on the ad account and the team tested if iOS could yield better results through a segmented split test.
Here’s what the team found:
The winner? iOS!
From a split test segmenting Android vs iOS, iOS has been more efficient and the Pilothouse Meta team has been scaling spend into the winning ad set. 🏆
The takeaway?
Head into your ad account and check the Impression Device breakdown for the last 7 and 14 days.
See if Meta is skewing more towards one platform, and how your CPAs compare between both.
This is a good opportunity to set up a test pushing more spending into the most efficient platform.
A reminder that trying and failing will result in more achievements than doing nothing.
📧 Are you aware of the new rules for bulk email senders? Gmail and Yahoo have made some updates that might affect your deliverability rate. Here are all the details.
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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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