Good morning,
OK, this Drake and Kendrick beef is starting to get out of hand…
After the Canadian rapper went after Metro Boomin in a few of his diss tracks, the music producer hosted a BBL Drizzy Beats Giveaway encouraging artists to drop a new verse on the viral track to win a custom beat.
Musicians and brands quickly jumped on the social media trend to roast Drizzy and promote their businesses. More on that below.
Here’s what you’ll find in today’s DTC:
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It seems like everyone is getting involved in Drake and Kendrick’s messy hip hop feud. 👀
What’s going on?
The two rappers have been at it for months, dropping diss tracks and mean rhymes about each other, and the public consensus is Drake is losing badly.
And to add more salt to the wound Kendrick’s diss track ‘Not Like Us’ broke Drake’s Spotify record for biggest single day streams of a hip hop song.
But now the very public feud has gone even more viral with the song BBL Drizzy.
The catchy track hints that Drake underwent cosmetic surgery (allegedly) to alter his appearance, and it didn’t take long for plastic surgeons to hop on the trend to promote their businesses.
But we’re also seeing some DTC brands use the sound in creative ways.
Here’s how:
Zero waste brand Bambaw made a TikTok video a few days ago and quickly went viral for their simple and hilarious message while showing off their product assortment.
The overlay text reads: “Unlike Drake, our products are natural and plastic-free.” 🎤
The reaction?
Users quickly left comments, praising the sustainable brand for their creativity and quick wit.
The video accumulated over 500 comments and almost 5K shares in the first 24 hours. 🚀
Why this tactic works:
Shows off your differentiating point in a fun way: If your brand has plastic-free packaging or products, this is an easy way to create social media content with a trending sound that can help you widen your reach. An easy win for the week! 😎
It’s culturally relevant. Knowing what’s trending and showing your audience you are ‘in the know’ can win you major brownie points on your social accounts.
Bound to generate engagement: With so many people online invested in how this feud plays out, there’s bound to be an uptick of activity in your comment section.
This feud will definitely go down in hip-hop history as one of the messiest fights ever.
Have you seen other fun ways brands use #BBLDrizzy to market themselves?
Reply back to the newsletter and let us know!
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1️⃣ Set up your campaign and ad set settings as usual.
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3️⃣ Click on “By images,” and a window will pop up for you to select more images to use in your creative test.
4️⃣ Once you confirm the images, a window similar to the one below will appear. Click “Duplicate,” and voila - you just made multiple new ads in seconds.
Remember to rename your ads since they’ll all have the same name as the original ad you duplicated. From here, you can publish and launch your test.
Note: This currently works with static images but doesn’t currently support GIFs or video content.
The Pilothouse Meta team uses this with Business As Usual (BAU) ads and Advantage+ campaigns, so it’s worth trying for both!
Transparency is key when you’re trying to build an active and loyal community.
Share your wins and the mistakes you’ve made along the way to humanize your brand and get buyers excited to support you!
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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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