In this newsletter, you’ll find:
Let’s dive in: 👇
Snap's strategic partnership with Microsoft is set to stir the pot of AI-driven advertising with expanded sponsored links and suggestions in Snap's My AI conversations.
This collaboration opens up a direct channel for brands and marketers to engage with younger audiences, particularly Gen Z, who are increasingly interested in AI-enhanced shopping experiences.
As the AI landscape evolves, expect further innovations and mash-ups in the realm of AI-driven advertising, with big players like Google and Microsoft leading the way
BFCM 2022 shattered records with $20.4 billion in US online sales. This year, it's predicted to be even BIGGER! 🤯
But here's the important question: Are you converting those one-day shoppers into loyal customers?
Don't miss the game-changing webinar by industry titans from AdRoll and WooCommerce! They'll share retargeting hacks so effective that you'll easily transform seasonal spenders into lifelong fans.
✅ Easy to implement
✅ Effective for all DTC brands
✅ Increased LTV
Today we’re revisiting one of our favorite pods from this year where Helen Crossley from Meta and Ben Yahalom from True Classic share their comprehensive insights and strategies to successful scaling on Meta.
Dive deep into the five crucial strategies every brand must adopt to maximize their potential with Meta ads and learn about the significant lift in performance with the conversions API and pixel, the importance of broad targeting, mobile-first creative, streamlined account structure, and consistent measurement.
The duo emphasize the importance of creativity and a deep understanding of customer psychology in ad campaigns. It offers a detailed guide on how to approach ad creatives, ensuring they resonate with the target audience and effectively communicate your brand's value proposition.
This episode of the DTC pod is a comprehensive resource, packed with practical advice, insights, and strategies to enhance your advertising efforts on Meta.
Ever experienced peak season chaos? It's time to make returns your advantage!
📦 Secure better shipping rates early.
🔁 Offer longer return windows or free policies to attract customers.
💼 Simplify exchanges to curb refunds.
🚚 Streamlined return options: home pickups, UPS drop-offs.
See how Loop merchants excelled during Holiday 2022. Let Loop create this success for you! Act now, prepare for peak season, and reap the benefits.
You responded, we listened. Last week’s Meta custom metrics got a lot of love, so we’re continuing on the Meta reporting train.
If you’re running ads on Meta, you know that Meta reporting can help break down the basics. But did you know that custom breakdowns can be SUPER valuable for getting deep into the data? 🤓
For example, if you want to quickly parse out prospecting and retargeting performance, saving a custom breakdown will help give you the data you’re looking for at a glance like this:
Want to create a custom breakdown of your own? Follow these steps:
1️⃣ Head into ads reporting and open an existing report or create a new one.
2️⃣ On the right hand side, select the breakdowns tab and click “+ Create” to create a new breakdown.
3️⃣ Input the criteria you’d like to break out. This can be at the campaign, ad set, or ad level.
🧰 Handy tip from the Pilothouse team: Meta will show you if there is overlap or remaining ads that aren’t accounted for with the criteria - check naming conventions if this is the case!
4️⃣ Then, save the breakdown. Note: if you’re working with a team, remember to share it with the entire business.
Custom breakdowns can also be useful for reviewing performance for copy angles, landing pages, and audiences.
The Pilothouse Meta team recommends trying these custom breakdowns the next time you review campaign performance!
💰 Cash in big by launching your product to millions of shoppers! The company that launched FitBit, Bombas, and SodaStream into household names wants to launch your next product for free. Sign up to Grommet's waitlist to claim your spot.*
👽 Reddit updates Reddit Gold and introduces a new program that provides financial incentives for contributing to the platform. The new program is positioned to combat harmful content by rewarding high-quality posts.
✍️ Drive more traffic with daily AI-generated blog content. ContentX pairs your store data with AI to write and publish compelling content. More traffic = more conversions = more sales with ContentX.*
🎯 Pinterests targets niche interests in a new video ad campaign and pop-up shop initiative. Pinterest’s pop-up shop will take place on September 29-30 in London, UK.
🎟 Get free tickets to the 2023 Creative Strategy Summit. Join DTC leaders from True Classic, Sharma Brands, Jones Road Beauty, and many more at the world's largest online gathering of creative strategists on Oct 26, 2023. *
Yesterday’s prompt winner was *A baby pig and a baby goat enjoying a picnic*
Come on MidJourney, where’s the pig?! 😂
Not sure what’s next for you? May we suggest a copy of, “How To Be More Shrek – An Ogre’s Guide to Life”
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
Got an awesome DTC brand story to tell? Calling all brand-side founders and team leaders! Fancy joining us on the DTC Podcast as a guest? Tap the link to toss in your application.
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Please note that items in this newsletter marked with * contain sponsored content.