Good morning,
Have you noticed that Meta has launched a discount code feature that’s causing headaches for advertisers?
New ads created have a feature called highlight your promo codes auto-checked on and some people have stated that old codes are being pulled that may not work with your promoted products.
A reminder to review your next batch of Meta Ads before you hit publish!
Here’s what you’ll find in today’s DTC:
You’re reading this newsletter along with new subscribers from: Go To Skincare, Yoni Health, and Rocket Food. 👋
The moment all brands dread… plateau. When Four Sigmatic’s spend and scale started flattening, they knew they needed to make a change.
Thus, Four Sigmatic and Pilothouse came together to give their Amazon game a serious boost, focusing specifically on Pay-Per-Click spend.
SEO and CRO strategic alignment first led to the revamp of product photos, descriptions, and A+ content.
To zero in on the middle and bottom of funnel, Pilothouse (1) utilized sponsored product ads to reach customers, and (2) did product line segmentation to target and retarget different customer groups.
870+ campaigns with bids managed daily has yielded Four Sigmatic:
🛑 Stop ignoring Amazon as a scale channel.
It’s the first day of spring which means it’s time for some housekeeping!
As we transition into a new season, this is a great opportunity to make updates to your website.
it never hurts to ‘refresh’ your website especially if hyperlinks, key information, or product images appear out of date.
Plus…updating your site can help grow organic traffic over time since customers love newness and are more likely to return if there’s fresh graphics, copy, and promotions.
Now let’s get started!
Do a walk-through of your website (on desktop and mobile) and see if there are any elements or pages that need to be deleted or ‘refreshed’ so information feels current and up-to-date.
Here’s a handy checklist of what to look out for:
While you’re at it… ✅ Do some testing! Make sure all hyperlinks are working correctly so customers have a positive user navigation experience and can flow throughout the site with ease. Fixing broken links can also help lower your bounceback rate and raise page views per session. These small and simple changes are great ways to transition your website to spring.
And just like that, the 2024 Q1 season comes to an end. ✨
This means it’s time to mark your calendar for key dates throughout Q2 and start prepping for the next quarter.
The Pilothouse team is busy planning strategies for their clients for Q2 and recommends considering marking these key dates as a starting point:
Q2 Planning Tips:
Start testing soon!
The Pilothouse team highly recommends starting offer testing as early as Q2 to find that winning offer to scale into for Q4 promo periods. For example, you may want to test a tiered offer vs a flat % off offer.
Mother’s Day or Father’s Day are the perfect time to test, get data back and iterate. This also gives you plenty of time to run promo creative tests in advance of peak season in Q4. 👍
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Are you making these mistakes? If so, it’s time to freshen up your ad account with new creatives and manage your spend.
Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. Talk to our team to learn more.
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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
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