In this newsletter, you’ll find:
Let’s dive in: 👇
Charlie Grinell, CEO and founder of Right Metric, takes a profound leap into murky marketing waters to uncover the secrets hidden within. We’ll cover insights that address your blind spots, provide informed production decisions, and reveal your audience’s affinities.
Create content with intent, not just for the sake of having more content!
Whether your consumers are receptive to specific design elements or simply enjoy reading your educational content, you’ll want to know sooner rather than later.
Your audience can tell the difference between intentional content and posts that sound like they check the next box on your to-do list. We bet you will too.
Dive into the latest podcast here or check out our write-up.
Clean Simple Eats has rapidly grown by focusing on owned marketing channels like email and SMS. Looking for even more, they recently deployed Black Crow's AI Predictive Offer, which uses AI to optimize site offer performance.
Black Crow's server-side user recognition and AI optimization drove 40% increases in email list growth and offer conversion rates, significantly improving overall ROAS. Purchases from welcome flows increased by 52%.
If you're searching for ways to drive list growth & profitable acquisition for Black Friday, now's the time to start your Black Crow AI free trial and see improvements within seven days.
Black Crow could be your Black Friday superpower. Read the full case and book a demo here.
The time has come to launch on Amazon and a million things are racing through your mind. The Pilothouse Amazon team brings us an essential tactic and checklist to help slow things down and make this the best Amazon launch your brand has ever seen.
The Amazon Vine program is here to help your product make its victory lap in your product’s first four weeks on Amazon to leverage the momentum of the honeymoon period to its fullest potential.
Reviews can make or break a sale on Amazon and Vine, the new opt-in initiative, is here to elevate your reviews and help secure the sale faster than ever before.
Few brands nailed their BF/CM strategies last year. However, $9.12 billion was spent on Black Friday and $11.3 billion on Cyber Monday In 2022.
2023 BF/CM is expected to be one of the most competitive shopping seasons ever. Repeating what was done in the past years can lead to mistakes that impact immediate sales and return customer rates.
On Sept 12th, experts from Fulfill.com, Triple Whale, Hawke Media, and Aidaptive will share how industry-leading brands set themselves apart by leveraging innovative strategies. Secure your spot here!
🤳 Here's how to create compelling content without lifting your phone. Use the same tool immi, Blueland, and Wild One rely on to get quality content at scale. *
♾️ Meta is considering both free and paid tier versions of Instagram and Facebook. The New York Times reports users would be able to opt out of data tracking and ads entirely with the paid tier.
💃 Your UGC might be hurting your brand. Paying influencers to act like they love your product is not UGC. Explore this in-depth guide to automate your UGC by going 'direct-to-creator". Have a read! *
✖️ Leadership claims X is no longer reliant on US ad dollars to cover its costs. It’s possible that ads account for up to 90% of Twitter’s income calculated using the numbers that are publicly available.
👽 Reddit’s credibility issues persist following the mass exodus of veteran content moderators on the platform. Inexperienced and voluntary moderators could have serious implications in select communities.
🔎 Google updates the Android logo to align with the Material UI assets that are a visual staple across Google’s portfolio.
That feeling when the new ad creative pops off 🙏
*Sponsored
Have you heard our latest podcasts?
🌴 AKNF 334: The Ultimate Guide to Amazon Images
🤑 Kevin Liu - Simplifying E-Commerce Sales Tax with Numeral
🛏️ DTC Archive - Davie Fogarty - The Oodie: on Getting to $400 Million FAST
📧 AKNF 331 - Jogo's Retention Bootcamp - The Welcome Series (2 of 3)
💥 Ned Samuelson - Criteo: Critical Q4 Tips
🐶 Jordan Karcher - Grounds and Hounds Co.: Spilling the Coffee Beans on Product-Centric 8-Figure Growth
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
Got an awesome DTC brand story to tell? Calling all brand-side founders and team leaders! Fancy joining us on the DTC Podcast as a guest? Tap the link to toss in your application.
DTC Newsletter is written by Rebecca Knight, Kate Gullet and Michael Venditti. Edited by Claire Beveridge and Eric Dyck.
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